AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data Submitted by MMAGlobal on Wed, 03/17/2021 - 09:40 Thumbnail: Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data LanguageUndefinedNews Type: MMA Press Release
MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business Models Submitted by MMAGlobal on Thu, 02/11/2021 - 16:00 Thumbnail: Marc Speichert, global Chief Digital Officer at GSK Consumer Healthcare, will chair the board; inaugural project partners with Oxford University and General Assembly to define role of CDO LanguageUndefinedNews Type: MMA Press Release
MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its Board of Directors Submitted by Gabriela Kusters on Fri, 01/29/2021 - 03:56 Submitter's Company: MMAThumbnail: CMOs from Akbank, Camelot, L’Oreal, Nomad Foods, Samsung, Stada, TSB, and senior executives from Adjust, RB, SAS, Snap, The Trade Desk and Tik Tok, join the MMA EMEA Board LanguageEnglishNews Type: MMA Press Release
Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50% Submitted by MMAGlobal on Tue, 01/12/2021 - 09:00 Thumbnail: MMA Global unveils strategy that shows by targeting the “movable middles” marketers can attract more non-buyers, while increasing penetration across all brand buying groupsNEW YORK, January 12, 2021 – MMA Global, the association devoted to architecting the future of marketing for CMOs, today introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS). LanguageUndefinedContent Tags (Deprecated): OBM2News Type: MMA Press Release
Entries from Egypt, Germany, Lebanon, South Africa, Spain, Turkey and UAE are winners at MMA EMEA Smarties 2020 Submitted by Gabriela Kusters on Wed, 12/16/2020 - 07:40 Thumbnail: London, 16 December 2020 – MMA EMEA today unveils the winning campaigns for its 2020 Smarties EMEA awards. The MMA Smarties is the world’s only global mobile marketing awards programme honouring and celebrating outstanding impact, ingenuity, and success in today’s modern communications mobile-connected world that is driving consumer engagement. LanguageUndefinedNews Type: MMA Press Release
MMA announces 2020 SMARTIES APAC Winners Submitted by MMAGlobal on Fri, 12/11/2020 - 08:47 Thumbnail: Awards recognise marketers who delivered disruptive and innovative ideas that shape the future of modern marketingSingapore, 11 December, 2020 – MMA today unveiled the winners of the 2020 SMARTIES APAC awards. In its eighth edition, the MMA SMARTIES is the world’s only global mobile marketing awards programme celebrating outstanding innovation, creativity and achievement in the modern communications world where mobile is at the heart of consumer engagement. LanguageUndefinedNews Type: MMA Press Release
MMA Adds Global and North American Board Members, Increasing CMO Representation from Across All Segments of Marketing Ecosystem Submitted by MMAGlobal on Tue, 12/08/2020 - 14:49 Thumbnail: Boards now comprise more than 35 CMOs from companies including recent additions from Hyundai, Adobe, Peloton, Salesforce and Walmart to help guide its mission of delving deeper into the most important issues and challenges facing marketing today LanguageUndefinedNews Type: MMA Press Release
Mindshare is the Big Winner with 34 Awards at the MMA 2020 SMARTIES X and North America Awards Honoring Innovative Marketing Campaigns Submitted by MMAGlobal on Mon, 11/09/2020 - 10:12 Thumbnail: SMARTIES X Best in Show Awarded to Johnnie Walker and What’s Your Problem Brand Solutions for “The World’s Most Travelled Billboard and Preparation H and Revolution Digital for “Preparation H “Back There Care” Campaign wins North America Best in ShowIncludes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement LanguageUndefinedNews Type: MMA Press Release
MMA Announces 2020 SMARTIES X and North America Shortlist Submitted by MMAGlobal on Tue, 10/20/2020 - 14:14 Thumbnail: Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter MovementNew York – October 20, 2020 – Celebrating the talented teams who, even in these uncertain times, have created innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2020 SMARTIES X and North America Awards —the world’s largest mobile marketing awards program. LanguageUndefinedNews Type: MMA Press Release
MMA Forms New Media & Data Board Comprised of Major Marketers Who Run Media Investment Operations Submitted by MMAGlobal on Thu, 08/13/2020 - 15:48 Thumbnail: Bank of America’s Louis Paskalis, the former MMA North America Board Chair, will chair new MMA Board that aims to tackle complex issues across media LanguageUndefinedNews Type: MMA Press Release
