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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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Aziz Amine
Group VP Marketing
Virgin Mobile KSA
Seçil Göker Aycan
Marketing and Service Design Group Head
Allianz
Gul Sagir Aydin
Consumer Business Assistant General Manager
Hopi
Lucas Bergmans
Group Brand Marketing Director
Dan Daly
Group Marketing Director
Halfords PLC
David Erixon
Marketing Director
Aviva Group
Dee Evans
Consumer Experience & Insights Director
Tiger Brands
Manan Gupta
Vice President Unilever, Beauty and Well-being, Middle East - Turkey
Unilever
Sevgi Gur
Chief Marketing Officer
Property Finder UAE
Tony Holdway
Former CMO
Dreams and Domino's
Maria Koutsoudakis
Vodafone Brand Director
Vodafone
Mohit Lodha
Founder & CEO
Takumi Advisory
Rachel Moss
Head of Marketing Strategy & Media
Camelot/The National Lottery
Alex Murray
Director of Creative
Property Finder
Andrew Rawle
Northern Europe Marketing Director, NIVEA
Beiersdorf
Maria Roszkowska
Global Transaction Services, Go-to-Market Director
Bank of America
Kate Sanders
Head of Portfolio Management: Channels & Data
Marks and Spencer
Richard DE VILLA
Marketing Director United Kingdom, Ireland & Nordics
ClubMed
Ben Walsh
Managing Partner, EMEA
ayzenberg
Andrew Winton
EVP, Marketing
Gökhan Yüksektepe
TURKCELL
Important Info
Smarties Winners
