Dan Daly is the Group Marketing Director for Halfords, one of the UK’s largest and most recognisable automotive and cycling retailers. Dan leads the marketing function for the group covering retail and services. Prior to joining Halfords, Dan has built over 20 years’ experience within consumer marketing across tech, retail & services, having worked at Amazon, Auto Trader, Virgin Media and Lastminute.com. Dan has led growth and transformation programmes for several high-profile business units including Amazon Prime and Amazon Alexa.