Lucas was most recently Group Brand Marketing Director at Cazoo, a used car start-up founded in early 2019 with a mission to transform the way people buy used cars. From national launch in early 2020, Cazoo has now sold over 120,000 cars, has over £1.2bn in annual revenues and over 80% awareness in the UK. He spent the first 15 years of his Marketing career on major FMCG brands such as Old El Paso, Haagen-Dazs, Heineken and Pepsi. The last eight years have been spent in marketing leadership roles at MoneySuperMarket, Aviva and Cazoo.