The association’s Boards now include over four dozen CMOs from companies — including Campbell’s, Bose, CVS, Samsung, Paramount+, McDonald’s, and many others — to help move the association forward in taking on the biggest problems in marketing. Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell is also appointed as Vice Chair.
New York, NY, November 22, 2022 — MMA, the global industry non-profit association architecting the future of marketing, today announced new additions to its North America Board, including CMOs from global brands including Samsung, Ally, DraftKings, and Cigna as well as C-Suite executives from Washington Post, The Weather Company and others.
MMA’s North America Board continues to be led by Chair Amit Shah, former President of 1-800-Flowers.com and Board Director, Blue Apron. “I couldn’t be more excited about adding this group of industry leaders to the North America Board of MMA Global.” Said Shah. “It is an illustrious group from all facets of the industry; I think doing the most substantive future of marketing work out there to rethink how CMOs and marketing create value for their companies. I have learned more from MMA on advanced Modern Marketing than anywhere else.”
A complete list of both new and existing North America Board members follows.
MMA’s North America Board also elected Linda Lee, Chief Marketing Officer, Meals & Beverages, Campbell, to serve as Vice Chair. “In the journey of transforming our marketing at Campbell, the MMA has been a valuable resource and partner in supporting our rethink of the future of marketing.” Said Lee. “We have accumulated real insights from MMA’s initiatives that can grow our business, and the expertise of the board leads to some of the best and most actionable conversations I have about marketing today. We jumped at the chance to participate in two of MMA's strongest and most revolutionary initiatives – and cannot wait to see results in 2023.”
Today’s news, announced by MMA Global CEO Greg Stuart, showcases an impressive lineup of industry leaders on this Board, which now boasts 27 CMOs from diverse industries. The Board additions are the latest in MMA’s transformation into a global force for reimagining the discipline of marketing via think tanks, events, research, thought leadership, and other initiatives.
“I’ve been honored and excited this year by the MMA Board’s level of engagement and willingness to lean in to challenge the way marketing has been executed and to actively tackle some of the industry’s toughest issues. Some of the very best work MMA has done originated with MMA’s North America Board, including our new growth framework (OBM2), Great Marketing Growth Framework Debates, Great Identity Debates, and more,” said Stuart.
This year saw significant work released by the MMA via its Think Tanks focused on Marketing Measurement & Attribution (Marketing Attribution Think Tank – MATT), Marketing Organization & Measurement (Marketing Org Strategy Think Tank – MOSTT), and Data and Customer Experience (Data Think Tank – DATT).
Outputs, driven and supported by MMA Boards, included continued research on the Modern Marketing Capabilities and quantifying the financial impact of improving Marketing’s alignment to maximize the impact of the marketing organization on an organization’s growth agenda, Return on Omnichannel Experience research which seeks to discover how brands can intelligently leverage AI across a customer experience to improve performance and deliver growth at scale, and the release of the MTA is Dead, Long Live MTA research whitepaper, produced in conjunction with Neustar and with input from MMA members including Molson Coors, Hallmark, GM, Bloomberg, AT&T, and Bank of America.
Elected by the MMA’s global membership, each new board member will serve a two-year term. The new North America Board Members and existing North America Board Members include:
New North America Board Members:
Re-elected Board Members:
Existing Board Members whose terms were not up for re-election:
About the MMA:
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the whole ecosystem of marketers, martech, and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change–in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo and encouraging business leaders to aggressively adopt proven, peer-driven, and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering, and enabling marketers, the MMA shapes future success while propelling business growth.
Members include: 1-800-Flowers, Adobe, Activision Blizzard, Ally Financial, AppsFlyer, AT&T Communications, Bank of America, Campbell’s, Chipotle Mexican Grill, Clear Channel Outdoor, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Diageo, E*Trade from Morgan Stanley, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, IBM Watson Advertising, Kargo, Kroger, L’Oreal, Major League Baseball, Marriott International, Match Group, Mastercard, McDonald’s Corporation, Merkle Inc., Meta, NBCUniversal, Neustar A TransUnion Company, Pinterest, Roku, Salesforce, Samsung, Snap Inc., Target Brands, Inc., The Walt Disney Company, T-Mobile USA, Twitter, Uber, Visa, Walmart Inc., Yahoo! and many more. The MMA’s global headquarters are located in New York, with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see www.mmaglobal.com.
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