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MMA Press Release

First-ever Ranking of Agencies, Holding Companies, Advertisers and Brands Delivering Business Growth through Mobile

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Returning for its sixth edition, the Awards unveiled winners across 17 categories, demonstrating the growing role of mobile in India’s marketing mix

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Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

Singapore, October 5, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of six new Board Members, to its Asia Pacific Board of Directors. Elected by the MMA’s APAC membership, the newly-appointed board members will serve a two-year term, beginning immediately.

The new Board Members include:

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Louis Paskalis, SVP, Enterprise Media Executive, Bank of America takes over as Chairman of the Board

NEW YORK September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the addition of eight new industry leaders to the North American Board of Directors, as well as renewals of a number of members for another term.

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Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart executives join an already prestigious group

New York – September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced that executives from Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart will join the Global Board of Directors.

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Resources designed by MMA’s Marketing Attribution Think Tank (MATT) enable comprehensive marketing data strategies imperative to MTA success

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Global “Best in Show” Awarded to Yasmin and PHD China for “Yasmin's Sex-Ed Revolution”
North America “Best in Show” Awarded to Unilever/Dove and SapientRazorfish for “Dear Media”

Amazon, eBay, Mindshare, Moat, Target and Walmart Receive Industry Awards

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First Phase Focuses on Analysis and Deep Dives with over 100 Brand Interviews Conducted by Prominent Academics

MOSTT Steering Committee includes Marketers from the MMA Global and NA Board; Salesforce Joins as Strategic Partner

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With the emphasis on rewarding those marketing campaigns creating the biggest business impact by leveraging the power of mobile, MMA UK today reveals the shortlist for its 2017 MMA UK Smarties Awards.

The MMA UK entries will be reviewed by an independent jury, comprised of senior marketer, and agency professionals. The jury evaluates the shortlisted campaigns within 14 categories based on four criteria: strategy, execution, creativity, and business impact.  

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London – 24 September 2017 – With the emphasis on rewarding those marketing campaigns creating the biggest business impact by leveraging the power of mobile, MMA EMEA today reveals the shortlist for its 2017 MMA EMEA Smarties Awards. More entries than ever before have been received this year from across the whole region including from France, Germany, Holland, Mauritius, Russia, South Africa, Spain, Turkey, UAE and UK.

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