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MMA Press Release

Research from OpenX, the Mobile Marketing Association and MediaMath highlights opportunity to provide consumers a more rewarding advertising experience

LOS ANGELES — July 26, 2018 — OpenX, the world’s leading independent advertising technology provider, today revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences.

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Bank of America Marketing Executive to Chair Industry Council which currently includes over 20 Major Global Advertisers – Beam Suntory, General Motors, Marriott International, Samsung, Unilever and more

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Unilever ranks first for Driving Greatest Level of Business Impact in EMEA region. Mindshare Turkey, Digitas Liquorice, Koçzer, and AdColony Turkey are winners in their Respective Categories

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First-ever Ranking of Agencies, Holding Companies, Advertisers and Brands Delivering Business Growth through Mobile

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Returning for its sixth edition, the Awards unveiled winners across 17 categories, demonstrating the growing role of mobile in India’s marketing mix

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Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile

Singapore, October 5, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the appointment of six new Board Members, to its Asia Pacific Board of Directors. Elected by the MMA’s APAC membership, the newly-appointed board members will serve a two-year term, beginning immediately.

The new Board Members include:

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Louis Paskalis, SVP, Enterprise Media Executive, Bank of America takes over as Chairman of the Board

NEW YORK September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the addition of eight new industry leaders to the North American Board of Directors, as well as renewals of a number of members for another term.

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Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart executives join an already prestigious group

New York – September 27, 2017 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced that executives from Beam Suntory, eBay, ESPN, Match Group, The Coca-Cola Company, Twitter and Walmart will join the Global Board of Directors.

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Resources designed by MMA’s Marketing Attribution Think Tank (MATT) enable comprehensive marketing data strategies imperative to MTA success

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