Samsung wins Marketer of the Year; Publicis Media wins Agency of the Year whilst Weve and Blis Media win Media Company of the Year and Technology Enabling Company of the Year, respectively
London – November 23, 2016 - last night saw a ‘Celebration of Talent’ at the MMA’s UK Smarties Awards, where innovation, creativity, disruption, and effectiveness were honoured amongst 16 different mobile marketing categories.
Unilever wins Marketer of the Year on mobile; Mindshare wins Agency of the Year in mobile with Snapchat winning Media Company of the Year and Opera Mediaworks win Technology Enabling Company of the Year EMEA
London – Wednesday November 23, 2016 - campaigns from the length and breadth of the EMEA region were winners at last nights MMA EMEA Smarties Awards – a true Celebration of Talent.
November 21, 2016, NEW YORK — When engaging consumers via mobile, the most personal of devices, marketers are advancing their strategies, says a new report from the Mobile Marketing Association (MMA). The report reveals a significant increase in spend and use of more data-centric approaches that impact ad delivery and creative.
MMA’s MTA Request for Information (RFI) Guidance Package and Interactive Scoring Tool Released to Members
NEW YORK, November 16, 2016 — A new survey released today from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a multi-touch attribution (MTA) solution by 2019, however the available solutions are not in-line with their performance needs.
Estudio de AppsFlyer sobre fraude en publicidad para descarga de aplicaciones móviles
La investigación de AppsFlyer muestra que las descargas fraudulentas operan en países concretos en función del pago potencial que pueden obtener. Así, los mercados donde las aplicaciones tienen un mayor costo por instalación -Estados Unidos, Alemania, Australia, China y el Reino Unido), tienden a experimentar tasas de fraude superiores.
Estos son los ganadores de los Premios MMA Smarties 2016 Latam
Argentina ganó medallas de oro, plata y bronce en la instancia Global. Participaron campañas de más de 30 países, seleccionadas por un consejo de 100 reconocidos especialistas.
Dunkin’ Donuts and DigitasLBi Awarded “Best in Show” for #WTFast On-The-Go Ordering Campaign; IBM Watson, Pokemon Go, R/GA, Snapchat and Unilever Received Best of Industry Awards
General Motors, Google, Samsung, Snapchat, and Marriott, Uber Executives Join MMA’s Global Board of Directors
New York – September 26, 2016 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced that executives from Google, Uber, Snapchat, General Motors, Samsung and Marriott will join the Global Board of Directors.
