Senior-Level Marketers to Share Insights and Best Practices for Optimizing Campaigns Beyond Marketing May 9-10 in New York City

NEW YORK (April 5, 2017) --- The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA). The study also proved the clickthrough rate (CTR), a widely-use measurement of impact, has no direct correlation to conversions.

Produced in Collaboration with MMA and IAB, New Guidelines Establish Recommended Set of Practices for Location Measurement

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

Senior level marketers from Choice Hotels, Dunkin’ Brands, Target, Samsung, The Coca-Cola Company and XO Group to explore mobile’s unprecedented power for engagement and storytelling on March 21 in New York City

Now Available for Public Comment Are Revised Mobile In-App and Mobile Web Measurement Guidelines & Desktop Display Served Impression Guideline, Supplements Existing Viewable Impression Guidelines

Samsung wins Marketer of the Year; Publicis Media wins Agency of the Year whilst Weve and Blis Media win Media Company of the Year and Technology Enabling Company of the Year, respectively

London – November 23, 2016 - last night saw a ‘Celebration of Talent’ at the MMA’s UK Smarties Awards, where innovation, creativity, disruption, and effectiveness were honoured amongst 16 different mobile marketing categories.

Unilever wins Marketer of the Year on mobile; Mindshare wins Agency of the Year in mobile with Snapchat winning Media Company of the Year and Opera Mediaworks win Technology Enabling Company of the Year EMEA

London – Wednesday November 23, 2016 - campaigns from the length and breadth of the EMEA region were winners at last nights MMA EMEA Smarties Awards – a true Celebration of Talent.

November 21, 2016, NEW YORK — When engaging consumers via mobile, the most personal of devices, marketers are advancing their strategies, says a new report from the Mobile Marketing Association (MMA). The report reveals a significant increase in spend and use of more data-centric approaches that impact ad delivery and creative.

MMA’s MTA Request for Information (RFI) Guidance Package and Interactive Scoring Tool Released to Members

NEW YORK, November 16, 2016 — A new survey released today from the Mobile Marketing Association shows that 75 percent of marketers say they will adopt a multi-touch attribution (MTA) solution by 2019, however the available solutions are not in-line with their performance needs.