Senior-Level Marketers to Share Insights and Best Practices for Optimizing Campaigns Beyond Marketing May 9-10 in New York City
New York – May 2, 2017 – The Mobile Marketing Association (MMA) today announced marketing leaders from brands including Budweiser, The Coca-Cola Company, Hallmark, Samsung and Twitter are among the industry thought leaders who will share insights at the Mobile Marketing Leadership Forum. The event, themed “Mobile, The Marketing Imperative” brings brands, agencies and technology providers together for high-level conversations on tangible strategies for leveraging mobile to achieve their marketing objectives.
The agenda for the two-day event, May 9-10, 2017 at the Crowne Plaza Times Square in New York City, is developed by marketers for marketers. Among the MMA’s most popular annual events, the forum features a global who’s who of industry leaders and collaborative exploration of mobile’s most critical issues. From the revolutionary impact of mobile on the buying journey and consumer life cycle to its influence beyond the marketing mix, the expert-led sessions will leave attendees actionable insights on how mobile video, native, location, programmatic, apps, messaging and more can drive their own mobile success stories.
“Mobile is the most personal of all platforms, with the ability to drive brand engagement and loyalty like no other. It opens an exciting world of opportunity, and this event brings some of the world's most innovative brands together in deep discussion about how to seize it," stated Sheryl Daija, Chief Strategy Officer, MMA. “We’re confident all of our attendees will benefit from the conversation and feel they're leaving with the knowledge they need to connect with their customers in meaningful ways to reach their business objectives.”
Confirmed speakers for the event include:
MMA members and non-members are welcome to register for the Mobile Marketing Leadership Forum at http://www.mmaglobal.com/mobile-marketing-leadership-forum-2017/register (special rates available for members). Those unable to attend are invited to follow @mmaglobal and join the conversation on Twitter.
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Members include: 1-800-Flowers.com, Allstate, American Express, Bank Of America, Campbell’s, Chase, Chobani, Choice Hotels, Citi, Colgate-Palmolive, DataXu, Dunkin’ Brands, E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, Havas, Hilton, iHeartMedia, InMobi, Johnson & Johnson, Krux, Marriott, MasterCard, McDonald’s, Mondelez, Nestle, OpenMarket, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RadiumOne, Razorfish, Samsung, SAP, Sears, Spotify, Starcom, The Coca-Cola Company, The Rubicon Project, The Weather Company, T-Mobile, TUNE, Ubimo, Unilever, Verve, VEVO, Vibes, Visa, Walmart, Wendy’s, xAd , Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit http://www.mmaglobal.com.