Mobile Marketing Association Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Enabling Technology Providers Driving the Most Impact Through Mobile on the SMARTIES™ Business Impact Index.
April 10, 2018
UNILEVER AND NIKE TAKES TOP HONORS
New York – April 10, 2018 –The Mobile Marketing Association (MMA), the leading global trade group for the mobile marketing industry, today revealed the rankings for the first-ever MMA SMARTIES Business Impact Index for Global and North American markets. Following the release of the shortlists last month, the much-anticipated rankings are now available, naming the marketing industry’s top agencies, marketers, brands and technology providers that deliver the highest level of business impact through mobile-first campaigns.
The MMA SMARTIES are the only global awards that identify and recognize the most innovative and effective mobile campaigns. Now, the Business Impact Index expands the SMARTIES reach beyond the awards to benchmark what success looks like for the industry. To produce the rankings, the Index leverages the finalist and winner data from the previous year’s SMARTIES Awards programs globally using a proprietary methodology to determine the business impact, assigning points to campaigns and the organizations behind them. The methodology for the Index was developed in close collaboration with WARC, the global authority on advertising and media effectiveness.
“We are excited to share the complete rankings with the entire marketing industry,” says Daija. “A ranking on the MMA SMARTIES Business Impact Index indisputably proves the impact of the collective work created by marketers, advertisers, agencies and technologists alike, and establishes them as market leaders while setting the bar for what it takes to drive business growth in mobile and inspire the next big idea.”
The best, most innovative companies driving impact and business growth through mobile across the globe are:
- Unilever – Advertiser
- Nike – Brand
- Holding Company - WPP
- Mindshare World – Agency Network
- J. Walter Thompson – Creative Agency
- Mindshare – Media Agency
- R/GA – Digital/Specialist Agency
- AdColony – Enabling Technology Provider
In North America, the best, most innovative companies driving impact and business growth through mobile are:
- PepsiCo – Advertiser
- Linksys – Brand
- R/GA – Agency Network
- Decon – Creative Agency
- Edible – Creative Agency
- Initiative USA – Media Agency
- R/GA USA – Digital/Specialist Agency
- Aquto – Enabling Technology Provider
The Global and North America companies that have achieved the number one ranking in the various categories are being honored and recognized on stage today at Impact NY. To view the complete Index and rankings across categories by region, visit http://www.mmaglobal.com/smarties-index.
To access to the most comprehensive body of successful, award-winning work in mobile available today produced by the companies named on the Index, the SMARTIES Case Study Hub—available exclusively to MMA membership—offers the insight and context as to why the work matters. This robust, highly-searchable database of more than 1,000 case studies, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the mobile marketing landscape. Through real-world examples, marketers can get inspired by seeing what others in their industry are doing or examine the work of leading mobile creators to inform hiring decisions --- and creators can evaluate the competition or gain insight into the past work of a prospective client to inform their approach to a specific creative challenge.
Both the Index and the Case Studies Hub are fueled by the SMARTIES award-winning and finalist campaigns. The 2018 SMARTIES Awards will begin accepting entries on March 26, 2018. For more information or to submit work for consideration, visit www.mmaglobal.com/smarties2018.
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800-member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Members include: 1-800-Flowers.com, AdColony, Allstate, American Express, AT&T, Bank Of America, Campbell’s, JPMorgan Chase, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate-Palmolive, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Expedia, Facebook, Ford, Foursquare, Google, GroundTruth, Heineken, Hershey’s, Hilton Worldwide, iHeartMedia, Hulu, InMobi, Johnson & Johnson, Kellogg, Marriott, MasterCard, McDonald’s, Microsoft, MillerCoors, OpenMarket, Pandora, PepsiCo, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RadiumOne, , RetailMeNot, Salesforce, Samsung, SAP, Simulmedia, Snap Inc., Spotify, SUBWAY, Tapjoy, Target Inc., The Coca-Cola Company, The Rubicon Project, The Weather Company, Time Inc, T-Mobile, TUNE, Turner Broadcasting, Twitter, Uber, Ubimo, Unilever, USPS, Verve, VEVO, Vibes, Walmart, Wendy’s, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit www.mmaglobal.com.
Chief Strategy Officer