MMA SMARTIES Business Impact Index for EMEA is launched | MMA Global

MMA SMARTIES Business Impact Index for EMEA is launched

April 15, 2018

Unilever ranks first for Driving Greatest Level of Business Impact in EMEA region. Mindshare Turkey, Digitas Liquorice, Koçzer, and AdColony Turkey are winners in their Respective Categories

London - April 16, 2018 – In a first for the industry, the Mobile Marketing Association (MMA), the leading global trade group for the mobile marketing industry, today revealed the 2017 EMEA region rankings of the Advertisers, Agencies (Media, Creative, and Specialist), Agency Networks, Brands and Technology Providers that are delivering the highest level of business impact through mobile-first campaigns. The final rankings have now been published and show all the different companies that were involved, highlighting those that made the number 1 slot.

The methodology for the Index, developed in close collaboration with WARC, the global authority on advertising and media effectiveness, uses the finalist and winner data from the 2017 SMARTIES Awards programmes regionally, locally and globally in assigning points to campaigns and the organisations behind them.

Advertiser: Unilever
Brand: Knorr
Media Agency: Mindshare Turkey
Digital/Specialist Agency: Digitas Liquorice
Technology Provider: AdColony Turkey
Creative Agency: Koçzer

2017 Brands Ranked # 1
Europe: Knorr
Middle East: Lipton
Africa: Shoprite

2017 Agency Networks Ranked #1
Europe: Mindshare Worldwide
Middle East: Mindshare MENA
Africa: DigitasLBi

“In setting an index benchmark to sit alongside the creativity, innovation and execution of the marketing campaigns submitted to our MMA Smarties, we are continuing to show the way forward for marketers, agencies and technology
providers to grow their businesses,” said Chris Babayode, Managing Director, MMA EMEA.” This gets us ever closer to answering the question - what does good look like in mobile. We can now rank Business Impact.”

To view the complete Index and rankings across categories by region, visit

The campaigns created by the companies named on the Business Impact Index are available in the MMA SMARTIES Case Study Hub, which grants member-only access to the most comprehensive body of successful, award-winning work in mobile.

This robust, highly-searchable database of more than 1,000 case studies, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the mobile marketing landscape to understand what matters in mobile and why.

The 2018 SMARTIES Awards call for entries is officially open and accepting submissions. For more information or to submit work for consideration, visit

About the Mobile Marketing Association (MMA)

The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators, and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.