London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.
The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.
“It continues to amaze me how each year the marketers, agencies and solutions providers across our industry continue to show their ingenuity and business nous to deliver effective and engaging campaigns,” commented Chris Babayode, MMA’s MD EMEA. “ I thought last year’s crop, in very difficult circumstances, were of high creative quality, but this new bunch, have raised the bar yet again.”
The shortlist and the final selected winners will be honoured at this year’s Celebration of Talent taking place on December 14thin Istanbul, Turkey and we hope to stream it on our MMA EMEA Smarties platform. Over the course of the evening, we will announce and celebrate this year’s winners across all 23 categories along with our “Best in Show.” Further details and how to register will be published shortly.
The shortlist for the 2021 MMA EMEA Smarties Awards includes and can be found here:
Lead Generation / Direct Response / Conversions
Product / Services Launch
Gender Equality in Advertising
Gaming / Gamification & E-Sports
Social Media Marketing
Social Messaging / Chat Apps / Text Messaging
Location Based Services or Targeting
User Generated / Influencer Marketing
BUSINESS TRANSFORMATION 2021
Inclusivity (during the pandemic)
eCommerce (pivoting during the pandemic)