November 18, 2021
London – November 18th, 2021 – MMA EMEA today announced the shortlist for the 2021 MMA EMEA Smarties Awards, rewarding the most effective and innovative campaigns across the region, driving business impact.
The entries will be evaluated by 20 senior marketers comprising this year’s jury, chaired by Jacqueline Burchell, EVP of Marketing, PZ Cussons.
“It continues to amaze me how each year the marketers, agencies and solutions providers across our industry continue to show their ingenuity and business nous to deliver effective and engaging campaigns,” commented Chris Babayode, MMA’s MD EMEA. “ I thought last year’s crop, in very difficult circumstances, were of high creative quality, but this new bunch, have raised the bar yet again.”
The shortlist and the final selected winners will be honoured at this year’s Celebration of Talent taking place on December 14thin Istanbul, Turkey and we hope to stream it on our MMA EMEA Smarties platform. Over the course of the evening, we will announce and celebrate this year’s winners across all 23 categories along with our “Best in Show.” Further details and how to register will be published shortly.
The shortlist for the 2021 MMA EMEA Smarties Awards includes and can be found here:
MARKETING OBJECTIVE
Brand Experience
- Algida Max and Standby Creative Group
Let's Play with Max Stage - Yumos and Wunderman Thompson Turkey
Yumos Survivor - Dove and Mindshare Sweden / Atomic Digital Design
Dove #CheckYourself - DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
DİMES Battle | Smoothie x Milkshake - Canesten and Bayer PLC / Brook, Thompson Brand Partners, MediaCom, Mind+Matter
Canesten Brand Purpose in Action - Yumos and Wunderman Thompson Turkey
Yumoş Detergent Integrated Campaign - Yumos and Wunderman Thompson Turkey
Yumos Building - Kotex and Mindshare Russia
SOS Button
Lead Generation / Direct Response / Conversions
- Tinkies and Hellosquare
Facebook Flavoured Tinkies - DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
DİMES Battle | Smoothie x Milkshake - AXA SİGORTA and WAVEMAKER
AXA - Performance Booster - Algida and Standby Creative Group / Mindshare Turkey
Algida'yla Tatlıya Bağla! - End It Up with Algida! - Trendyol and newton.ddc
Pre-Marketing by Trendyol
Product / Services Launch
- DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
DİMES Battle | Smoothie x Milkshake - Tinkies and Hellosquare
Facebook Flavoured Tinkies - DenizBank and AdXclusive / AdColony / AdColony
DenizBank DenizKartım // 3 Medium Project - Disney and AdColony / Publicis Denmark
Disney // Disney Luca // Mobile Video Campaign // AdColony - Arçelik and -99 design studio
Arçelik Website - www.arcelik.com.tr - Kotex and Mindshare Russia
SOS Button - Türkiye İş Bankası and Publicis İstanbul / Türkiye İş Bankası
Geleceğe Orman
Consumer Promotions
- DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
DİMES Battle | Smoothie x Milkshake - Yumos and Wunderman Thompson Turkey
Yumos Survivor - Domino's Pizza and Arena Media Spain
Domino's Most Awakened: Rewarding Late Night NBA Fans... the Next Day - The Coca-Cola Company and Carat / Goodroll
Coca-Cola Promo & Deezer Collab 2020 - Türkiye İş Bankası and Türkiye İş Bankası / VMLY&R İstanbul
Maxi New Year Drawing Campaign
Data/Insights
- Tinkies and Hellosquare
Facebook Flavoured Tinkies - Tadım and Neodigital / Etcetera
How to increase online sales with an "Experience Management Platform"! - Algida and Standby Creative Group / Mindshare Turkey
Algida'yla Tatlıya Bağla! - End It Up with Algida! - Poundland and Bind
Mobile ads, footfall & LTV - The Coca-Cola Company Turkey and newton.ddc / Carat Turkey, Starcom Pakistan, Universal McCann MENA
Turn Up Your Customized Summer - The Coca-Cola Company and Carat / OGILVY
Coca-Cola Teleport- Coca-Cola Summer, Break your slumps with AR - Sanofi and Mindshare / Mindshare Turkey
Pharmaton #DahaFazlaSen - Pepsi and OMD Turkey
Pepsi UCL
Gender Equality in Advertising
- Türkiye İş Bankası and Türkiye İş Bankası / VMLY&R İstanbul
İş Asset Management Women Equity Fund
MEDIA CHANNEL
Gaming / Gamification & E-Sports
- L'Enfant Bleu and Havas Sports & Entertainment
Undercover Avatar - Yumos and Wunderman Thompson Turkey
Yumos Survivor - Fast & Furious 9 and MSIX
FAST & FURIOUS 9 - LVP GAMING - Skechers and MINDSHARE SPAIN
Skechers x JGOLDCROWN - Unilever and Mindshare Turkey
Boom Boom - Boom Mate - Mastercard and Nabulu / Nays
Collina Surprise on Twitch from Mastercard
Mobile App
- Kinder and Gameloft
Applaydu - Kotex and Mindshare Russia
SOS Button - Yapı Kredi and Yapı Kredi
Yapı Kredi Mobile - The Coca-Cola Company and Carat / Wunderman
The Coca-Cola Company - Daha Daha
Social Media Marketing
- DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
DİMES Battle | Smoothie x Milkshake - Kotex and Mindshare Russia
SOS Button - Dove and Mindshare Sweden / Atomic Digital Design
Dove #CheckYourself - Mentadent and Mindshare
40th Month of dental prevention by Mentadent – Mentadent Hub - Bulldog and Mindshare Spain
Bulldog 360 - Migros Ticaret A.Ş. and Ingage Dijital Pazarlama / Revolvia
Migros - Facebook Target Tracking AR Ad - Pepsi and OMD Turkey
Pepsi UCL
Mobile Search
- Trendyol and newton.ddc
Pre-Marketing by Trendyol
Social Messaging / Chat Apps / Text Messaging
- Kotex and Mindshare Russia
SOS Button - Türkiye İş Bankası and Türkiye İş Bankası / VMLY&R İstanbul
Maxi-Click to WhatsApp Ad Model
Social Commerce
- DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
DİMES Battle | Smoothie x Milkshake - Tadım and Neodigital / Etcetera
How to increase online sales with an "Experience Management Platform"!
TECHNOLOGY CHANNEL
Innovation
- DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
DİMES Battle | Smoothie x Milkshake - Yumos and Wunderman Thompson Turkey
Yumos Survivor - L'Enfant Bleu and Havas Sports & Entertainment
Undercover Avatar - Amazon Prime Video and AdColony / Initiative
Amazon Prime Video //Without Remorse // Norway // AdColony - Samsung and AdColony / Publicis Media Denmark
Samsung // Samsung Galaxy Ecosystem // Denmark // AdColony - Meta UK and Meta UK
Connecting Kylie Minogue to Fans with Augmented Reality - Nespresso and PATH GmbH / YOC Mobile Advertising GmbH
High-impact what else? The mobile campaign of Nespresso Vertuo Next - Ruffles and OMD Turkey
Ruffles Messi Messages
Location Based Services or Targeting
- Kotex and Mindshare Russia
SOS Button - The Coca-Cola Company and Carat / OGILVY
Coca-Cola Spotify- Coca-Cola Summer, Absconders’ Playlist - Finish and Havas Turkey
Hayrats, the Waterless Fountains by Finish
Video Advertising
- DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
DİMES Battle | Smoothie x Milkshake - Amazon Prime Video and AdColony / Initiative
Amazon Prime Video //Without Remorse // Norway // AdColony - Samsung and AdColony / Publicis Media Denmark
Samsung // Samsung Galaxy Ecosystem // Denmark // AdColony - Extra and AdColony / PHD Media
Extra Middag Mobile Video Execution with AdColony - Algida and Standby Creative Group / Mindshare Turkey
Algida'yla Tatlıya Bağla! - End It Up with Algida! - Hasbro Nordic and AdColony / Mediacom Denmark
Hasbro Nordic // NERF ELITE + NERF ULTRA // Denmark // AdColony - Doritos and OMD Turkey
Doritos Risk 5.0
User Generated / Influencer Marketing
- DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
DİMES Battle | Smoothie x Milkshake - Yumos and Wunderman Thompson Turkey
Yumos Building - Canesten and Bayer PLC / Mind+Matter, MediaCom
Canescool-it Influencer Campaign - Mastercard and Nabulu / Nays
Collina Surprise on Twitch from Mastercard - Unilever and Mindshare Turkey
Boom Boom - Boom Mate - Doritos and OMD Turkey
Doritos FIB - Pepsi and OMD Turkey
Pepsi UCL - Unilever and Mindshare Turkey
Big Bold - Go Big or Go Home
BUSINESS TRANSFORMATION 2021
Social Responsibility
- Algida Max and Standby Creative Group
Let's Play with Max Stage - ARZUM and WAVEMAKER / TBWA
ARZUM’S MOST BEAUTIFUL STORY
Technology Innovation
- Arçelik and -99 design studio
Arçelik Website - www.arcelik.com.tr - L'Enfant Bleu and Havas Sports & Entertainment
Undercover Avatar - Yumos and Wunderman Thompson Turkey
Yumos Survivor - Cebimdeki Danisman and ING Turkey
Remote Advice (Cebimdeki Danisman) - Ruffles and OMD Turkey
Ruffles Messi Messages - Unilever and Mindshare Turkey
Boom Boom - Boom Mate
Inclusivity (during the pandemic)
- Algida Max and Standby Creative Group
Let's Play with Max Stage - adidas and Wunderman Thompson Turkey
adidas - Besiktas Fantography - The Coca-Cola Company and Carat / Wunderman
The Coca-Cola Company - Daha Daha - Yumos and Wunderman Thompson Turkey
Yumos Building
Customer Experience
- Yumos and Wunderman Thompson Turkey
Yumos Survivor - adidas and Wunderman Thompson Turkey
adidas - Besiktas Fantography - Yapı Kredi and Yapı Kredi Bank
MyCar+ - Doritos and OMD Turkey
Doritos FIB - Cebimdeki Danisman and ING Turkey
Remote Advice (Cebimdeki Danisman) - Arçelik and -99 design studio
Arçelik Website - www.arcelik.com.tr - PUMA and Havas Sports & Entertainment
PUMA Alonzo's Virtual Music Tour on GTA - Tadım and Neodigital / Etcetera
How to increase online sales with an "Experience Management Platform"!
eCommerce (pivoting during the pandemic)
- Pandora and Meta Northern Europe
Thinking outside the Box: How Pandora Jewellery Unlocked Sales Efficiency by adopting branding strategies - Arçelik and -99 design studio
Arçelik Website - www.arcelik.com.tr - HUAWEI TURKEY and WAVEMAKER TURKEY
HOW WAS HUAWEI ABLE TO TURN THE TIME SPENT AT HOME INTO AN OPPORTUNITY?
