MMA Launches the Covid-19 Marketer Support Hub as a Central Resource for the Marketing, Media and Tech Industry to Navigate the Current Global Crisis
April 7, 2020
Includes Aggregated Content on Covid-19’s Impact Around the World as well as Guidance for Brands on Marketing and Advertising in the Current Climate
New York, Singapore, UK, Brazil (April 7, 2020) — Building on the MMA’s core DNA of helping, supporting and connecting brands, media companies, tech enablers and agencies, today the global trade group launched the most comprehensive central resource for information on the coronavirus pandemic as well as guidance for brands on how to navigate marketing during the worldwide crisis: MMA Covid-19 Marketer Support Hub.
With information constantly being curated and loaded in real time, the hub is searchable by the different regions the MMA serves (North America, APAC, EMEA and LATAM) and includes:
- An aggregation of critical information on Covid-19’s impact around the world
- Tools and tips for managing teams remotely, crisis guidance as well as programs to support small businesses
- Marketing and advertising best practices and current consumer trends and insights to help brand members make more informed decisions
- Some light moments with staff picks on the humorous videos and memes circulating
“As we all practice social distancing to reduce the curve, the team at the MMA remain committed to help, support and stay connected to our 800+ members around the world in any way we can,” said Greg Stuart, CEO, MMA Global. “We are all deluged with a constant stream of news that it’s hard to figure out what to read or get a broader view. The goal of the hub allows for the industry to access the most relevant information on the impact of Covid-19 as well as guidance on how brand marketers can make more informed decisions on adjusting their marketing spend, tone and messaging.”
Additionally, the MMA has created a number of new and upcoming networking opportunities through MMA’s new 3-D virtual events platform (MMA IMPACT Virtual May 18-19; MATT Unplugged Virtual June 9 and DATT Unplugged Virtual June 10), member and informational webinars as well as a new MMA member community on Slack. Registration to all events will be free.
“The Global Board and all our members thank the MMA for stepping forward in their mission to always support marketers on how to do marketing more effectively and consciously,” said Karin Timpone, Chair of the Global Board of Directors. “In times like these, it's especially important we find ways to stay connected. The hub and the MMA’s virtual events are intended to bring our industry together with real time and helpful information at a time when teams, families and individuals are so personally affected.”
The MMA is inviting their members and any others companies in the industry to submit their resources, programs, research or other information focused on helping brands or businesses. Submissions can be sent directly through the hub or you can email [email protected].
About the MMA:
Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.
Members include: 1-800-Flowers.com, Adobe, Ahold Delhaize, Allstate, Ally Financial, American Eagle, American Express, AT&T, Bank of America, Calvin Klein, Campbell’s, Carbon, JPMorgan Chase, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Estee Lauder, Facebook, Ford, Foursquare, General Motors Company, Google, Hilton Worldwide, IBM Watson, Jumpshot, Kellogg Company, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, MillerCoors, Monster, NBCU, OpenMarket, OpenX, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, RetailMeNot, Salesforce, Samsung, Shire, SITO Mobile, Snap Inc., SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, Turner Broadcasting, Twitter, Uber, Unilever, Verizon Media Group, Verizon Connect, Vibes, Walmart, Waze, Yieldmo, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see www.mmaglobal.com.
Chief Strategy Officer, MMA
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