MATT Unplugged 2020: The Future of Attribution | MMA

MMA MATT UNPLUGGED: The Future of Marketing Attribution

Back for its 2nd year, MATT UNPLUGGED is a one-day event where marketers, attribution experts and other thought leaders meet to discuss and define the technologies leading the way to effective multi-touch attribution (MTA).

Attendees will learn about the different stages of successful MTA implementation and how MTA dovetails with other marketing mix models. We will also focus on what the future of MTA will look like without cookies and other data identifiers, as well as the impact of data privacy, walled gardens and more.

Over the last three years, MMA’s Marketing Attribution Think Tank (MATT), together with an impressive marketer-led steering committee, has set out to rethink the world of marketing attribution. MATT UNPLUGGED highlights the strategies and tactics that will help marketers connect their efforts to actual business outcomes. During our sessions, attendees will be invited to contribute their own experience and expertise to this critical foundation of modern marketing.

Register Today

Are you a Brand Marketer but not an MMA Member?

Apply for one of the limited Complimentary passes Marketers may qualify for.

Request a Pass

Are you an Agency but not an MMA Member?

Request one of the limited number of reduced price passes Agency executives may qualify for.

Request a Pass

Are you a member of the press?

Request Pass

MMA Member

Earlybird Registration
Price Valid from
Jan 14 - Mar 4
$399
Standard Registration
Price Valid from Mar 5 - May 4
$499

Non-Member

Earlybird Registration
Price Valid from
Jan 14 - Mar 4
$525
Standard Registration
Price Valid from Mar 5 - May 4
$625

MMA Member All-Access Pass

Includes access to DATT Unplugged, MATT Unplugged, IMPACT and MOSTT Unplugged

$2,486 $1,987 – savings of $499!

Register Now

Non-Member All-Access Pass

Includes access to DATT Unplugged, MATT Unplugged, IMPACT and MOSTT Unplugged

$2,974 $2,349 – savings of $625!

Register Now

If you have any questions about MATT Unplugged, please contact [email protected].

Act fast - prices increase Thursday, Mar 5

Venue

etc.venues
360 Madison Avenue
4th Floor (between 45th & 46th Ave)
New York, NY 10017

 

Become a MATT Unplugged 2020 partner today.

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or, contact:

Cindy Grospitch
VP Global Event Partnerships
Mobile Marketing Association
M: 860 519 8248
E: [email protected]