Nicole Perrin | MMA
Nicole Perrin
Principal Analyst
eMarketer, an Insider Intelligence brand

Nicole Perrin is a principal analyst at eMarketer, an Insider Intelligence brand, who covers the US digital ad market, including spending trends, programmatic media buying, retail media trends, and market share among major digital ad sellers. Perrin has also researched consumer attitudes toward advertising and previously edited the eMarketer Daily Newsletter and related media properties, covering the broader digital marketing and media landscape from a data journalism perspective.