DATT Unplugged Virtual: Data in Marketing Think Tank | MMA / Marketing + Media Alliance
DATT Unplugged Virtual

DATT Unplugged Virtual

In the age of 1st party, 3rd party, and more recently 2nd party data, complexity proliferates of how marketers use data effectively. DATT Unplugged Virtual will bring together privacy experts, brand marketers and data junkies to unravel this complicated quagmire.

Coming June 10, 2020
MMA DATT Unplugged Virtual
Data in Marketing Think Tank


In the age of 1st party, 3rd party, and more recently 2nd party data, complexity proliferates in how marketers use this data effectively. In addition, with the constant barrage of regulatory developments including GDPR and CCPA to changes in OS systems and browsers/cookie usage as well as the explosion of the data-driven DTC market we have a recipe for data chaos. To successfully navigate this data minefield, marketers must have a strategy in place that relies on clarity, transparency and compliance, while still providing a value exchange for the consumer.

MMA DATT Unplugged Virtual is a one-day event bringing together brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing. Our speakers will discuss how to build a data-centric organization, why privacy matters, what marketing means in a cookie-free world, the future of data and more. Attendees will also learn how to implement a strategy that protects, leverages and builds trust around their most important asset—customer data.​

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