Mobile Marketing Association Reveals Shortlists for the Global and North America SMARTIES™ Business Impact Index
February 20, 2019
Annual Ranking of Agencies, Holding Companies, Advertisers and Brands Delivering Business Growth through Mobile
New York – February 20, 2019 – As mobile is core to building business growth for brands, the Mobile Marketing Association (MMA), the leading global trade group for the marketing industry, today revealed the shortlists of the annual MMA SMARTIES Business Impact Index for both Global and North America markets. The Business Impact Index is the world’s only ranking of the marketing industry’s top agencies, marketers, brands and technology providers delivering the highest level of business impact through mobile-first campaigns.
“The interaction between consumers and brands has been forever changed by the revolution that is, mobile – it is closer, personal, powerful and pervasive. With the demands placed on brands as higher than ever, this once-in-an-era transformation in the relationship between marketers and their customers is a tremendous opportunity for marketers to drive increased ROI with their campaigns,” says Sheryl Daija, Chief Strategy Officer, MMA. “It is critical however, that brands and their agencies understand the true impact of these campaigns against marketing objectives, both on an individual basis as well as their cumulative efforts. The SMARTIES Business Impact Index forces focus on what ultimately matters, overall business growth, and benchmarks what success looks like.”
The methodology for the MMA SMARTIES Business Impact Index was developed in close collaboration with WARC, the global authority on advertising and media effectiveness and leverages the finalist and winner data from the previous year’s SMARTIES Awards programs across the globe using a proprietary methodology to determine the business impact, assigning points to campaigns and the organizations behind to produce the rankings. For the past 15 years, the MMA SMARTIES Awards are the only global awards that identify and recognize the most innovative and effective programs in mobile marketing. For the complete methodology behind the Business Impact Index, click here.
The Global and North America companies that have achieved the number one ranking in the various categories will be honored and recognized on stage at Impact NY, March 5th – 6th. where the complete Business Impact Index will be widely published. Available to the market today are the shortlists of the leading Creative Agencies, Media Agencies, Digital/Specialist Agencies, Technology Providers, Agency Networks, Holding Companies, Brands and Advertisers that are driving the highest level of business impact. The short lists are ranked according to geographic region including: Global, North America, Latin America, Asia-Pacific, and Europe, the Middle East and Africa. The Global and North America shortlist is released today. All other regions will be announced within the next couple of months. To view the 2018 Global and North America shortlists click here.
While SMARTIES Business Impact Index benchmarks for the industry who is producing the best work, the SMARTIES Case Study Hub—available exclusively to MMA membership—provides the insight and context as to why the work matters. It is the most comprehensive body of successful work in mobile available today. This robust, highly-searchable database of more than 1,000 case studies featuring award winning work, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the mobile marketing landscape. Through real-world examples, marketers can get inspired by seeing what others in their industry are doing or examine the work of leading mobile creators to inform hiring decisions – and creators can evaluate the competition or gain insight into the past work of a prospective client to inform their approach to a specific creative challenge.
Both the Index and the Case Studies Hub are fueled by the SMARTIES award-winning and finalist campaigns. The 2019 SMARTIES Awards will begin accepting entries on March 5, 2019. For more information or to submit work for consideration, visit www.mmaglobal.com/smarties.
About the MMA:
Comprised of over 800 member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.
Members include: 1-800-Flowers.com, Allstate, Ally Financial, American Express, AT&T, Bank Of America, Campbell’s, JPMorgan Chase, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate-Palmolive, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, GroundTruth, Hilton Worldwide, IBM Watson, LinkedIn, Marriott International, Match Group, Mastercard, McDonald’s, Microsoft, MillerCoors, OpenMarket, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RetailMeNot, Salesforce, Samsung, Snap Inc., Spotify, SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, TUNE, Turner Broadcasting, Twitter, Uber, Ubimo, Unilever, Vibes, Walmart, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit www.mmaglobal.com.
Chief Strategy Officer