Mobile Marketing Association Reveals the Full Global and North America Rankings for the SMARTIES™ Business Impact Index
March 5, 2019
UNILEVER AND MCDONALD’S TAKES TOP GLOBAL HONORS FOR ADVERTISER AND BRAND DRIVING THE HIGHEST LEVEL OF BUSINESS IMPACT
New York – March 5, 2019 – As the industry trade body focused on architecting the future of marketing, the Mobile Marketing Association (MMA), revealed the complete rankings for the annual MMA SMARTIES Business Impact Index for Global and North America at the MMA IMPACT Conference. The SMARTIES Business Impact Index is the world’s only ranking of the marketing industry’s top agencies, marketers, brands and technology providers delivering the highest level of business impact through mobile-first campaigns.
The methodology for the MMA SMARTIES Business Impact Index was developed in close collaboration with WARC, the global authority on advertising and media effectiveness and leverages the finalist and winner data from the previous year’s SMARTIES Awards programs across the globe using a proprietary methodology to determine the business impact, assigning points to campaigns and the organizations behind to produce the rankings.
“We are excited to share the complete rankings with the entire marketing industry,” says Daija. “A ranking on the MMA SMARTIES Business Impact Index indisputably proves the impact of the collective work created by marketers, advertisers, agencies and technology enablers alike, and establishes them as market leaders while setting the bar for what it takes to drive business growth in mobile and inspire the next big idea.”
The companies ranked number one on the Global SMARTIES Business Impact Index include:
- Advertiser: Unilever
- Brand: McDonald’s
- Holding Company: WPP
- Agency Network: Mindshare World
- Creative Agency: DPZ&T
- Media Agency: Mindshare
- Digital/Specialist Agency: Toaster
- Enabling Technology Provider: AdColony
The companies ranked number one on the North America SMARTIES Business Impact Index include:
- Advertiser: PepsiCo
- Brand: 1-800-Flowers.com
- Brand: Lincoln
- Brand: T-Mobile
- Agency Network: PHD Worldwide
- Creative Agency: Hudson Rouge
- Media Agency: PHD
- Digital/Specialist Agency: Weber Shandwick
- Enabling Technology Provider: Kargo
- Enabling Technology Provider: Vibes
These companies were honored and recognized on stage at IMPACT. To view the complete Index and rankings across categories by region, visit http://www.mmaglobal.com/smarties-index.
While SMARTIES Business Impact Index benchmarks for the industry who is producing the best work, the SMARTIES Case Study Hub—available exclusively to MMA membership—provides the insight and context as to why the work matters. It is the most comprehensive body of successful work in mobile available today. This robust, highly-searchable database of more than 1,000 case studies featuring award winning work, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the mobile marketing landscape. Through real-world examples, marketers can get inspired by seeing what others in their industry are doing or examine the work of leading mobile creators to inform hiring decisions – and creators can evaluate the competition or gain insight into the past work of a prospective client to inform their approach to a specific creative challenge.
Both the Index and the Case Studies Hub are fueled by the SMARTIES award-winning and finalist campaigns. The 2019 SMARTIES Awards is now accepting submissions. For more information or to submit work for consideration, visit www.mmaglobal.com/smarties2019.
About the Mobile Marketing Association (MMA)
Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.
Members include: 1-800-Flowers.com, Allstate, Ally Financial, American Express, AT&T, Bank Of America, Campbell’s, JPMorgan Chase, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate-Palmolive, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, GroundTruth, Hilton Worldwide, IBM Watson, LinkedIn, Marriott International, Match Group, Mastercard, McDonald’s, Microsoft, MillerCoors, OpenMarket, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RetailMeNot, Salesforce, Samsung, Snap Inc., Spotify, SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, TUNE, Turner Broadcasting, Twitter, Uber, Ubimo, Unilever, Vibes, Walmart, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit www.mmaglobal.com.
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