MMA SA announces 2019 board | MMA Global

MMA SA announces 2019 board

May 1, 2019
Submitted by MMA

South Africa, May 1st - The Mobile Marketing Association South Africa (MMA SA) has announced 14 new board members and strategic partners who will spearhead the delivery of its future development over the next year. Each nominee was identified personally for their alignment to the MMA’s global board and for their active involvement in, and contribution to the local marketing industry.

In addition to the 14 board members, McDonald’s, MTN, Standard Bank and Vodacom will form part of an executive committee as MMA SA’s strategic partners for 2019. Alongside Utermark and the MMA chair and vice-chair, they will create a framework that will ensure a successful launch from SA into other parts of sub-Saharan Africa over the next few years. They will also be involved in all aspects of white paper releases, Smarties growth and thought leadership as well as the strategic planning and execution of local initiatives.




AbsaPhilip CohanGeneral manager: digital marketing, social media and direct marketing
DSGYaron AssabiCEO & chair emeritus
MAKROAndrew SteinMarketing & ecommerce director
McDonald’sDaniel PadiachyChief marketing officer
MindshareZia NamooyaCEO
MTNNeeraj RamjathanGroup digital head, mobile advertising
MultichoiceVincent MaherHead of digital enablement
SamsungDudu MokholoCMO – Africa
Standard BankSagren PatherExecutive head, digital marketing and marketing analytics
Tiger BrandsLunga NgcimeGroup digital CoE director
TymeBankLuisa MazinterCMO & MMA SA chair
UnileverEnver GroenewaldAfrica director, media marketing enterprise digital transformation
VodacomAshraff ParukManaging executive, digital lifestyle services
Yonder MediaRick JoubertCEO


As board members, their top-level experience and participation in the industry will play a major part in driving the MMA SA’s strategic direction when, during their one-year tenure, they will aim to direct the organisation’s focus towards productive targets and take on a diverse spread of local initiatives.

“Our elected board members are our eyes and ears on the ground,” says Sarah Utermark, MMA SA country director. “Working in the industry, they bring to our attention the biggest issues that impact upon their day to day business, such as, brand safety, measurement, organisational structures, attribution and business impact. This highlights the ongoing trends and innovations that affect mobile marketing’s efficacy.

“We in turn equip our senior board members with all the latest research and reports produced from the MMA global and regional. This helps them build capabilities internally, as well as upskill their marketing teams. We would often use the insight provided to us from our board to help guide our annual research plans locally, as well as direct topics for discussions at one of our industry round tables or events.”