May 1, 2019
Submitted by MMA
South Africa, May 1st - The Mobile Marketing Association South Africa (MMA SA) has announced 14 new board members and strategic partners who will spearhead the delivery of its future development over the next year. Each nominee was identified personally for their alignment to the MMA’s global board and for their active involvement in, and contribution to the local marketing industry.
In addition to the 14 board members, McDonald’s, MTN, Standard Bank and Vodacom will form part of an executive committee as MMA SA’s strategic partners for 2019. Alongside Utermark and the MMA chair and vice-chair, they will create a framework that will ensure a successful launch from SA into other parts of sub-Saharan Africa over the next few years. They will also be involved in all aspects of white paper releases, Smarties growth and thought leadership as well as the strategic planning and execution of local initiatives.
|General manager: digital marketing, social media and direct marketing
|CEO & chair emeritus
|Marketing & ecommerce director
|Chief marketing officer
|Group digital head, mobile advertising
|Head of digital enablement
|CMO – Africa
|Executive head, digital marketing and marketing analytics
|Group digital CoE director
|CMO & MMA SA chair
|Africa director, media marketing enterprise digital transformation
|Managing executive, digital lifestyle services
As board members, their top-level experience and participation in the industry will play a major part in driving the MMA SA’s strategic direction when, during their one-year tenure, they will aim to direct the organisation’s focus towards productive targets and take on a diverse spread of local initiatives.
“Our elected board members are our eyes and ears on the ground,” says Sarah Utermark, MMA SA country director. “Working in the industry, they bring to our attention the biggest issues that impact upon their day to day business, such as, brand safety, measurement, organisational structures, attribution and business impact. This highlights the ongoing trends and innovations that affect mobile marketing’s efficacy.
“We in turn equip our senior board members with all the latest research and reports produced from the MMA global and regional. This helps them build capabilities internally, as well as upskill their marketing teams. We would often use the insight provided to us from our board to help guide our annual research plans locally, as well as direct topics for discussions at one of our industry round tables or events.”