Submissions for the SMARTIES™ Europe Awards are open until October 4th, 2024. Recognizing the most innovative and effective marketing campaigns across Europe, the awards celebrate groundbreaking creativity and impactful strategies that drive business results. This is a golden opportunity for agencies, brands, and solution providers to showcase their most compelling campaigns.

Submitting has never been easier with SMARTIES™ COACH GPT – the world’s first AI-powered awards assistant. SMARTIES™ COACH GPT is here to help, making the entire process faster and simpler.

The awards will be presented in collaboration with the MMA Europe’s leadership, featuring a forum that will bring together top marketers and industry leaders. This platform will facilitate in-depth discussions on the latest trends, future innovations, and transformative business strategies, setting the benchmark for marketing excellence.

Alison Payne, Marketing Excellence and Global Brand Director at Heineken, and Jury Chair of the SMARTIES™ Europe Awards, expressed her excitement about the launch of this year's program: “SMARTIES™ Awards have always been at the forefront of recognizing innovation in marketing. This year, we are looking forward to uncovering campaigns that have not only pushed creative boundaries but have also delivered real, measurable business impact.”

Winners of SMARTIES™ 2024 will gain unparalleled recognition through inclusion in esteemed global indexes like the WARC Media Rankings, RECMA, and MMA Business Impact Index (BII), further solidifying the event as a premier industry accolade. The awards not only honor outstanding achievements but also inspire future marketing excellence by shining a spotlight on strategies that resonate, drive action, and achieve significant business outcomes.

To all marketers eager to highlight their groundbreaking work, we encourage you to submit your entries before the deadline. This is your chance to demonstrate your campaign’s objectives, creative strategies, target audience, and the overall impact it achieved. The more detailed the context, the better your chance to shine in front of Europe’s marketing elite! The winners will be announced on December 4th in Berlin at the SMARTIES Gala.