Giovanni Romero Joins MMA Global as CEO of EMEA to Drive Marketing Innovation and Company Growth Strategies | MMA Global

Giovanni Romero Joins MMA Global as CEO of EMEA to Drive Marketing Innovation and Company Growth Strategies

March 25, 2024

Giovanni Is Uniquely Qualified to Drive MMA Global Revolutionary Marketing Thought Leadership That Can Drive the Valuations of Companies by Unlocking the Power of Marketing

New York, NY - March 25, 2024 — MMA Global is excited to announce that Giovanni Romero is joining MMA Global as the new CEO of MMA EMEA. With a remarkable marketing career spanning over two decades, Romero brings an extensive management consultancy, marketing, and private equity advisory background from prestigious firms such as McKinsey & Co. and WPP's Mindshare. His expertise covers a broad spectrum of marketing domains, including strategy, media, technology, analytics, and AI.

In his new role, Romero is poised to leverage MMA Global's commitment to 'architecting a new future of marketing’ by supporting Chief Marketing Officers (CMOs), focusing on enterprise value creation in three main areas:

  1. using scientific measurement and analytics to build confidence in marketing’s ability to drive growth,
  2. advancing evidence-based organizational structures and strategies that increase financial performance
  3. creating exceptional customer experiences, focusing on data mastery and advanced AI applications.

MMA does this via four revolutionary marketing Think Tanks:

  1. MATT – Marketing Attribution Think Tank
  2. MOSTT – Marketing Organizational Strategy Think Tank
  3. DATT – Data & Customer Experience Think Tank
  4. ALC – AI Leadership Coalition

MMA Global supports pioneering CMOs by delivering groundbreaking research, insights, and tools for assessing and enhancing marketing capabilities. The organization's efforts to bolster marketing's significance within the C-suite are fundamental to its mission. MMA Global is on a stellar growth trajectory with over 300 board members worldwide, representing over 350,000 marketers, and controlling over $250 billion in marketing spend and operations in 16 countries worldwide.

Giovanni Romero expressed his enthusiasm about joining MMA Global: "I am thrilled to contribute to MMA Global's mission, especially when the marketing industry is undergoing profound changes. I will focus on empowering CMOs in Europe to drive today's growth and secure future success through MMA's innovative resources and initiatives."

Romero joins at a time when MMA is gearing up for its Global Event, POSSIBLE, the premier marketing event designed by and for marketers. POSSIBLE aims to foster collaboration, culture, ideation, and insights, featuring over 3,000 respected business leaders and visionaries from various sectors. This event underscores MMA Global's dedication to moving the business forward through impactful connections and authoritative leadership. MMA runs 35 events in 16 countries. 

“I am personally thrilled to witness the new era of marketing leadership with Giovanni Romero at the helm of MMA EMEA,” said Pete Markey, Chief Marketing Officer at Boots UK and Chair of the MMA EMEA Board. “The entire board recognized Giovanni's profound expertise and forward-thinking approach in marketing, which are exactly what the industry needs to navigate today's digital landscape complexities. His commitment to harnessing data, AI, and analytics resonates deeply with our ethos. As we continuously strive to innovate and deliver exceptional customer experiences, we look forward to the groundbreaking insights and strategies that Giovanni's leadership of the MMA will bring to the forefront of marketing."

As CEO of MMA EMEA, Romero is committed to working closely with the MMA team and the European board to seize the immense opportunities presented by the evolving technological landscape, ensuring that MMA Global continues to be at the forefront of marketing innovation and leadership.

MMA Global thanks Chris Babayode for his leadership of MMA EMEA over the last ten years.

About MMA Global:

MMA Global is a non-profit trade association dedicated to Architecting the Future of Marketing while Relentlessly Delivering Growth Today. Our Prime Audience is Pioneering Chief Marketers; our Purpose is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and ultra-connected world. The MMA has 800+ corporate members in over three dozen countries and is a truly global organization with offices in 14 countries throughout APAC, EMEA, LATAM, and North America. While the MMA is run and controlled by Marketers, it is the only Marketing-oriented trade body to include all aspects of the ecosystem: Media Companies, Enabling MarTech & AdTech, Platforms, Consultancies, and Agencies. This gives us the perspective to tackle industry issues comprehensively.

Contact Information:

Greg Stuart
Chief Executive Officer, MMA Global
M: +1 631 702 0682 
[email protected]