Winners of MMA EMEA Smarties 2023 Announced, with Havas Play, Havas Media Network, and Unilever Turkiye big winners on the night. | MMA Global

Winners of MMA EMEA Smarties 2023 Announced, with Havas Play, Havas Media Network, and Unilever Turkiye big winners on the night.

November 30, 2023

BERLIN, 30 November 2023:

MMA EMEA Smarties yet again celebrates and honours those brands, media companies, solution providers, agencies, adtech and martech companies across the EMEA region, that have demonstrated business impact, innovation, and creativity through the campaigns they have entered this year.

“With more entries than ever before and some new categories,” commented Chris Babayode, MD MMA EMEA, “our judges were faced with the epic yet enjoyable task of finding those campaigns that best contributed to business success and then awarding the gold, silver and bronze awards.”

All the MMA EMEA Smarties winning campaigns can be found here.

In addition, all winning campaigns will achieve further recognition by being featured in MMA EMEA’s Business Impact Index (BII); in WARC’s Media Rankings 2023 and for the first time they will also be recognised by the Research Company Evaluating the Media Agency Industry (RECMA).

The Awards ceremony also revealed the winners of MMA EMEA’s revered Industry Awards:


The Best in Show went to La Société Protectrice des Animaux and Havas Play for their campaign ‘Adopt a Mod.’

"Being chosen for the Best in Show accolade at the Smarties EMEA awards among a competitive field of entries is a testament to Havas Play's unwavering commitment to creating meaningful experiences at the intersection of entertainment, sports, technology, and fandom,” said Fabrice Plazolles, Chief Creative Officer, Havas Play France. He added, “This is our third Best in Show accolade in a row at the Smarties EMEA, and what makes us very proud is that each instance has honoured a campaign marked by Innovation and Meaningful Impact. It's not just a win; it's the realization of our vision to earn consumers' attention and make a lasting business impact through the world of entertainment and meaningful engagement."

Other big winners on the night included:

The Advertiser of the Year was Unilever Turkiye.


The Agency Network of the Year was Havas Media Network.

The MMA EMEA Smarties Awards are part of MMA Global Inc.’s Smarties X Awards programme - the world’s first marketing award recognising innovation and business growth.


About MMA:

MMA Global is a non-profit industry association dedicated to dramatically improving marketing’s ability to deliver on a company’s growth agenda. With 800+ member companies and offices in 15 countries around the world, the MMA is organized and run by Marketers and the only trade body to include all aspects of the marketing ecosystem (adtech/martech, platforms, media, agencies), which is crucial in addressing the industry’s most pressing challenges.

The MMA’s global headquarters is located in New York City with regional operations in 14 countries across Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see