Presenting The Smarties EMEA 2023 Winners
← Swipe to scroll through the gallery →
EMEA Best In Show
La Societé Protectrice des Animaux (SPA) and Havas Play France for
Adopt a Mod
Credits
StÃ(c)phane Guerry, President, Havas
Fabrice Plazolles, CCO, Havas Play
Pierre Acuña, Head of Gaming & esports, Havas Play
Thibaud Gounod, Project Manager Gaming & esports, Havas Play
Ugo Medioni, Account Director, Havas Play
Audelia Leloup, Head of Influence & PR, Havas Play
Celine Tran, Influence & PR Officer, Havas Play
Quentin Clausse, Art Director, Havas Play
Nil Niviere Schouvaloff, Copywriter, Havas Play
Purpose Driven Marketing
EMEA – Brand Purpose / Activism
Campaigns that use the brand's platform to promote a cause or social issue, including sustainability, to benefit society and give back for the greater good. This can include social, political, corporate sustainability, economic, and/or environmental campaigns for brands, products, services, or initiatives addressing a new program or expanding on an existing one. Example: campaigns focused on giving back to society and promoting social responsibility through a brand's influence and reach.
Gold Winner
Unilever / Cif and SOBRAZ İLETİŞİM for
Cif - Beautiful When Clean Project
Watch Video | Credits
Bronze Winner
PepsiCo and OMD Türkiye for
Lay’s Bizim Çiftçilerimizden Bizim Topraklarımızdan
Watch Video | CreditsPurpose Driven Marketing
EMEA – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity, & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing, or positively changing attitudes and behaviors.
Gold Winner
La Societé Protectrice des Animaux (SPA) and Havas Play France for
Adopt a Mod
Watch Video | CreditsSilver Winner
Reckitt and Havas Media Türkiye for
Durex x FluTV: Kaçınılan Sorulara Tatmin Edici Cevaplar
Watch Video | CreditsPurpose Driven Marketing
EMEA – Diversity & Inclusion
Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexual orientation, disability, race, ethnicity, origin, religion or economic status (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime - (painting, sculpture, architecture, music, literature, history, etc.) - in order to uplift the lives of people and society at large. Describe creative work or strategy specifically directed to these communities and any relevant cultural differences.
Silver Winner
e.l.f. Cosmetics and Wavemaker / Silverpush for
Breaking Barriers: e.l.f. Cosmetics' Inclusive Advertising Campaign Powered by AI
Watch Video | Credits
Purpose Driven Marketing
EMEA – Sustainability
Award that focuses on all aspects of sustainability for a campaign that promotes a brand, product or initiative. It can include corporate sustainibility initiatives as well.
Silver Winner
Grundig and Ingage Media / Grundig Turkey for
Grundig Ruhun Doysun Chatbot
Watch Video | Credits
Marketing Impact
EMEA – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience. Additionally, campaigns may incorporate new-age technological solutions to achieve desired business results and make a significant impact on the business.
Gold Winner
Nando's South Africa and VMLY&R / Nando's South Africa for
Nando's Bright Sides
Watch Video | Credits
Bronze Winner
La Societé Protectrice des Animaux (SPA) and Havas Play France for
Adopt a Mod
Watch Video | CreditsMarketing Impact
EMEA – Instant Impact / Promotion
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, or an instant win campaign to support the sales and business impact of marketing, a product or service directed at either the customer, sales staff, or distribution channel members.
Marketing Impact
EMEA – Customer Journey Marketing - Lead Generation / CRM
Campaigns that have a significant impact on the business by strategically applying marketing technology, including third-party platforms such as CRM, CMS, and payment systems. Entries should demonstrate how the use of these platforms generated prospects and leads, resulting in increased sales, conversions, purchase intent, or loyalty and retention, while delivering measurable ROI results and business impact. Successful campaigns should showcase the potential of these platforms to deliver tangible results, and how they were used to provide the best possible experience for customers while driving brand growth and success.
Gold Winner
Carrefour and Arena Media for
Carrefour: Crafting Customer-Centric Connections, One Data-Driven Campaign at a Time
Watch Video | Credits
Marketing Impact
EMEA – Product and / or Service Launch
Campaigns showcasing an effective customer focused product or service launch. Work that launched, or re-launched, a product or service highlighting the impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness, and tangible results are key points to be shared.
Gold Winner
The Coca-Cola Company and EssenceMediacom / VMLY&R for
What The Fanta
Watch Video | CreditsSilver Winner
Unilever and MullenLowe Istanbul for
Cif Cream Spray Ultra Degreaser Lemon
Watch Video | CreditsBronze Winner
DİMES and Reklamania Creative for
DİMES Cool Lime Base | More Than It Looks
Watch Video | CreditsMarketing Impact
EMEA – Real Time Marketing
Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platforms delivering on the brand's objectives. Campaigns that include new age technology solutions in an immediate and meaningful way delivered for achieving desired business results and business impact. Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against marketing goals.
Silver Winner
Nando's South Africa and VMLY&R / Nando's South Africa for
Nando's Bright Sides
Watch Video | Credits
Marketing Impact
EMEA – Co-branded Marketing
Success of a co-branded campaign out of a partnership driven on innovation/tech adoption among any of the following: an agency, media owner, brand or ad technology owner, and even brand to brand collaboration showcasing key busines impact metrics hinged on collaboration as a key element to the success of the campaign.
Marketing Impact
EMEA – Small Budget, Big Impact
The campaigns should demonstrate how they maximized the impact of their limited resources and delivered measurable outcomes. The budget range for this category is from $5k to $25k. Entries should include a clear description of the campaign objectives, strategy, execution, and results, as well as evidence of the budget spent.
Gold Winner
Unilever and U-studio Istanbul Powered by Oliver for
The Grillmasters Are Hitting the Field
Watch Video | CreditsSilver Winner
MİGROS and OPPORTUNE for
MİGROS YAZ DÖNEMİ BÖLGESEL İLETİŞİM
View Case Study | Credits
Impact Media
EMEA – Omnichannel Marketing
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
Gold Winner
Unilever and WundermanThompson Türkiye, Sobraz, PHD Turkey, Zone and Boomads for
Yumos Detergent: There is No Better
Watch Video | Credits
Bronze Winner
Unilever Türkiye and PHD Türkiye for
Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time.
Watch Video | CreditsImpact Media
EMEA – Cross Digital Media Marketing
Truly digital campaigns are now the main stay of many marketing and advertising strategies and are driving most of the spends integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, (digital) billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
Gold Winner
Nando's South Africa and VMLY&R / Nando's South Africa for
Nando's Bright Sides
Watch Video | Credits
Bronze Winner
DİMES and Reklamania Creative for
DİMES Cool Lime Base | More Than It Looks
Watch Video | CreditsImpact Media
EMEA – Social Media Marketing
This category aims to recognize outstanding marketing and advertising campaigns that utilize one or multiple social platforms to reach a targeted audience, impact business objectives, and enhance relationships with brands, communities, or consumers. Successful strategies that have effectively communicated with target audiences through social messaging apps and text messaging (SMS/MMS, RCS) to drive sales, engagement, leads, or even foot traffic will be highly considered. The submission should demonstrate how client objectives were met and a significant return on investment (ROI) was achieved through the strategies.
Bronze Winner
DİMES and Reklamania Creative for
DİMES Cool Lime Base | More Than It Looks
Watch Video | CreditsImpact Media
EMEA – Creator / Influencer / Celebrity Marketing
Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumer attention, interaction and engagement that encourage transactions. Content related to a brand created by consumers, the creator economy - showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience, and shared through social media to increase brand engagement, sales, create buzz about a product or service. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Silver Winner
Unilever and MullenLowe Istanbul for
Cif Cream Spray Ultra Degreaser Lemon
Watch Video | Credits
Impact Media
EMEA – Gaming, Gamification & E-Sports
Campaigns showcasing interactive storytelling as a main stay of the campaign and mainstream gaming apps, gamification applications, in campaign/app gaming or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
Gold Winner
La Societé Protectrice des Animaux (SPA) and Havas Play France for
Adopt a Mod
Watch Video | CreditsSilver Winner
Mondelez International and Publicis Groupe Turkiye / Mondelez International for
The Refreshing Game Changer
Watch Video | CreditsImpact Media
EMEA – Social Messaging / Chat Apps / Text Messaging
Campaigns that demonstrate the innovative and creative use of social messaging apps and text messaging (SMS/MMS, RCS) to communicate to a targeted audience to market, inform or help customers in pursuit of brand growth & success having a significant impact on the business as a results.
Gold Winner
Grundig and Ingage Media / Grundig Turkey for
Grundig Ruhun Doysun Chatbot
Watch Video | CreditsBronze Winner
Unilever and RealWorks for
Elidor Generative AI Based Solidarity Monument
Watch Video | CreditsEmerging Tech Marketing
EMEA – Data Insights / Contextual Marketing
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a meaningful relationship with a specific audience. Show the most successful and engaging media and creative execution based on real-time information and/or data insights and platform to shape the marketing strategies delivering on the brand's objectives rooted in data-driven customer insight contributing significantly to the business impact including ROI demonstrating elements, such as segmentation or real time targeting, to improve the end user's experience.
Gold Winner
Bayer Austria and EssenceMediacom Austria / Bayer Austria for
ASPIRIN´S DOOH CAMPAIGN: THE POWER OF DATA-DRIVEN TARGETING
Watch Video | CreditsSilver Winner
Carrefour and Arena Media for
Carrefour: Crafting Customer-Centric Connections, One Data-Driven Campaign at a Time
Watch Video | CreditsBronze Winner
Akbank and Akbank for
Akbank- Unleashing Power of Conversational Sales
Watch Video | CreditsEmerging Tech Marketing
EMEA – Performance Marketing
This category recognises a campaign where brand and performance have combined to drive success for a brand. It could be a focus on using integrated creative strategies to drive lower CPA, sharing data to fuel returns or working together in a collaborative manner. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results.
Emerging Tech Marketing
EMEA – Audio / Voice / Sonic Branding
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms like Pandora, Spotify, YouTube, etc., or activation leveraging a space or using a more permanent spatial feature. Campaigns and/or individual measures that demonstrate a special effort and/or excellent interpretation of existing data. This includes excellently developed and implemented insights as well as exceptionally executed segmentations, the acquisition and/or enrichment of data and specific knowledge about the addressees, the granting of permissions, etc.
Emerging Tech Marketing
EMEA – Experimental / Innovation Technology
Campaigns that enhance a branded experience by using experimental and innovative technology or applications including the use of Web 3.0 to create immersive large-scale or small-scale digital experiences and events in a way that impresses consumers and drives deeper engagement for fans, ultimately delivering an unforgettable digital or physical experience. Seeking campaigns that showcase creative use of media, highlighting innovative ways of using new or existing technology or applications that are genuinely groundbreaking or innovative to engage with consumers and drive engagement. Examples could include art exhibitions, fairs, trade shows, and signage. Submissions should also include quantifiable business results.
Bronze Winner
KFC and Yonder for
KFC Micro Soccer: Unlocking The Power of Connected Brands
Watch Video | CreditsEmerging Tech Marketing
EMEA – Spatial / AR / VR / NFT / Metaverse Tech
Moving to Web 3.0 means more privacy and less ability to reach customers the way we do now. Campaigns that are building communities and experiences for customers (including metaverse) and finding advertising opportunities including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand through use of new technology like NFT to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all new Web 3.0 technologies.
Bronze Winner
Unilever and RealWorks for
WHO WOULD THROW AWAY A BRAND NEW SLIDE?
Watch Video | CreditsEmerging Tech Marketing
EMEA – Contextual and Geo Targeting
Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting . Campaign must include specifics on business impact against your marketing goals.
Silver Winner
CarrefourSA and Mall IQ for
Carrefoursa's Real-Time Micro Location-Based Personalized Communication Campaign
Watch Video | CreditsBronze Winner
Vodafone Türkiye and Carat Türkiye for
Geotargeting Tailored for Sales Channel Convenience
Watch Video | CreditsEmerging Tech Marketing
EMEA – Digital Out-of-Home (DOOH)
Digital out of home advertising is the integration of offline out-of-home advertising with digital elements. This includes any out-of-home (OOH) display, digital billboard or digital signage that can change its advertising content remotely using addressable electronic, LED, and screen technology but excludes TV advertising and radio advertising. It does not include vinyl or static billboards, bus shelters or other static displays or panels.
Gold Winner
Bayer Austria and EssenceMediacom Austria / Bayer Austria for
ASPIRIN´S DOOH CAMPAIGN: THE POWER OF DATA-DRIVEN TARGETING
Watch Video | CreditsSilver Winner
VODAFONE Türkiye and VODAFONE Türkiye for
Vodafone &Samsung Data Usage in Programmatic Out of Home
Watch Video | CreditsE-commerce marketing
EMEA – Integrated Ecommerce Innovation
Campaigns showcasing best use of 360 E-commerce highlighting marketing & advertising strategies, creatives and online experiences & activations on an ecommerce platform to carry out innovative marketing/sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how the campaign and any influencers or celebrities used, successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Silver Winner
Unilever Türkiye and PHD Türkiye / Hepsiburada & TikTok / Unilever Türkiye for
Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach
Watch Video | Credits
E-commerce marketing
EMEA – O2O / New Retail / Innovative & New Tech Sales Channels
This award celebrates the best use of new technologies in O2O marketing, where online and offline channels and data are integrated and innovated to provide users with better participation and buying experience. The campaign should demonstrate how it used media creatively and strategically to connect with consumers and achieve the desired results / business impact. The campaign should also highlight how it used influencers or celebrities to drive brand experience / purpose, traffic, and transactions. The campaign should share quantifiable results that show the effectiveness and ROI of the O2O marketing strategy. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted and engaged audience(s), and encouraged transactions.
Gold Winner
Carrefour and Arena Media for
Carrefour: Crafting Customer-Centric Connections, One Data-Driven Campaign at a Time
Watch Video | CreditsE-commerce marketing
EMEA – Social / Influencer Commerce
Campaigns showcasing best use of social platform / influencers or celebrities highlighting new community sales models & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Pls share quantifiable results demonstrating how the influencers or celebrities used in the campaign successfully drove brand experience / purpose, traffic, resulting in business impact and ROI
Gold Winner
Eczacıbaşı and Liberte Istanbul for
Select Your Solo, Wipe and Pass
Watch Video | CreditsBronze Winner
Unilever and U-studio Istanbul Powered by Oliver for
The Grillmasters Are Hitting the Field
Watch Video | CreditsCreative
EMEA – Customer (CX) / User Experience (UX) & Design
This award focuses on a campaign/brand that provides a truly outstanding customer experience and/or user experience on a platform, or integrated platforms/omni-channel showcasing design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless, and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability achieving best B2C or B2B results.
Gold Winner
Ak Portföy Yönetimi and Agency Look / Netiket Bilgi Teknolojileri / Ak Portföy Yönetimi for
Türkiye's most visited asset management company website
Watch Video | CreditsGold Winner
iGA Istanbul Airport and -99 Digital Experience Design Studio for
Istanbul Airport Mobile Application
Watch Video | Credits
Creative
EMEA – Personalisation
Campaigns that perfect the consumer journey and create personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.
Silver Winner
Carrefour and Arena Media for
Carrefour: Crafting Customer-Centric Connections, One Data-Driven Campaign at a Time
Watch Video | CreditsCreative
EMEA – Short or Long Form Video
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.
Gold Winner
Kerevitaş and Wunderman Thompson for
A SuperFresh Journey with Refika Birgül
Watch Video | Credits
2023 Smarties EMEA Industry Award Winners
Advertiser of the Year
Unilever Turkiye
Agency of the Year
Havas Media Network