Presenting The Smarties India 2023 Winners
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India Best In Show
Google Search and Toaster, India for
Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.
Credits
Bhawika Chhabra, Chief Business Officer, Toaster India
Ira Gupta, Executive Creative Director, Toaster India
Anshul Nagpal, Creative Director, Toaster India
Sapna Bangera, AVP Account Managment, Toaster India
Ttarang Manoj, Associate Creative Director, Toaster India
Swati Kapoor, Associate Creative Director, Toaster India
Srabasti Haider, Copy Writer, Toaster India
Tripti Arora, Group Head Art, Toaster India
Shivesh Ahuja, Account Manager, Toaster India
Priya Ranjan, Motion Graphic Designer, Toaster India
India Best In Show
Mondelez and Wavemaker / Wavemaker for
Silk Secret Messages
Credits
Pratik Dawda, Senior Business Director, Wavemaker India
Krishnaraj Ganesh, Group Head, Wavemaker India
Astha Gupta, Business Manager, Wavemaker India
Aniket Ghanwatkar, Associate Director, Wavemaker India
Chintan Thakkar, Senior Director - Innovation, Wavemaker India
Smit Trivedi, Business Manager, Wavemaker India
Nikhita Arora, Client Partner, Wavemaker India
Naina Shewakramani, General Manager, Wavemaker India
Navneet Kabra, Business Manager, Wavemaker India
Shekhar Banerjee, Cheif Client Officer & Office Head North East & West, Wavemaker India
Purpose Driven Marketing
India – Brand Purpose / Activism
Campaigns that use the brand's platform to promote a cause or social issue, including sustainability, to benefit society and give back for the greater good. This can include social, political, corporate sustainability, economic, and/or environmental campaigns for brands, products, services, or initiatives addressing a new program or expanding on an existing one. Example: campaigns focused on giving back to society and promoting social responsibility through a brand's influence and reach.
Silver Winner
Mondelez and Wavemaker for
Cadbury Dairy Milk - Proud Sponsors of Groundstaff
Watch Video | Credits
Bronze Winner
HP India and Media.Monks for
Iss Diwali, Thodi si Jagah Bana lo | A Film by HP India
Watch Video | CreditsPurpose Driven Marketing
India – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity, & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing, or positively changing attitudes and behaviors.
Silver Winner
Google Search and Toaster, India for
Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.
Watch Video | CreditsBronze Winner
PepsiCo India Pvt. Ltd. and Leo Burnett India for
The Biochar Project
Watch Video | CreditsPurpose Driven Marketing
India – Diversity & Inclusion
Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexual orientation, disability, race, ethnicity, origin, religion or economic status (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime - (painting, sculpture, architecture, music, literature, history, etc.) - in order to uplift the lives of people and society at large. Describe creative work or strategy specifically directed to these communities and any relevant cultural differences.
Bronze Winner
Mondelez and Wavemaker for
Cadbury Dairy Milk #CheerForAllSports
Watch Video | CreditsBronze Winner
Hardcastle Restaurants Pvt Ltd and DDB MUDRA GROUP for
EatQual 3.0
Watch Video | CreditsMarketing Impact
India – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience. Additionally, campaigns may incorporate new-age technological solutions to achieve desired business results and make a significant impact on the business.
Gold Winner
Google Search and Toaster, India for
Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.
Watch Video | Credits
Marketing Impact
India – Instant Impact / Promotion
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, or an instant win campaign to support the sales and business impact of marketing, a product or service directed at either the customer, sales staff, or distribution channel members.
Gold Winner
Mondelez India Foods Pvt. Ltd. and Wavemaker for
Oreo - SaveThe20Coin
Watch Video | CreditsSilver Winner
Swiggy and InMobi | Glance for
Swiggy Rescues "Foodies in Need" with a One-Click Install Experience on Glance
Watch Video | CreditsBronze Winner
Zepto and Xapads Media for
Promotion of Zepto: 10 Min Grocery Delivery via Xerxes by Xapads
Watch Video | CreditsMarketing Impact
India – Customer Journey Marketing - Lead Generation / CRM
Campaigns that have a significant impact on the business by strategically applying marketing technology, including third-party platforms such as CRM, CMS, and payment systems. Entries should demonstrate how the use of these platforms generated prospects and leads, resulting in increased sales, conversions, purchase intent, or loyalty and retention, while delivering measurable ROI results and business impact. Successful campaigns should showcase the potential of these platforms to deliver tangible results, and how they were used to provide the best possible experience for customers while driving brand growth and success.
Gold Winner
Procter & Gamble and Amazon Ads for
Gillette grew category penetration by 500%_Amazon Ads
Watch Video | CreditsSilver Winner
L'Oréal India Pvt Ltd and Wavemaker for
Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division
Watch Video | Credits
Bronze Winner
Max Life Insurance and Hiveminds / Amazon Ads for
Max Life Insurance drives 22% better quality lead generation through Amazon Ads
Watch Video | CreditsMarketing Impact
India – Product and / or Service Launch
Campaigns showcasing an effective customer focused product or service launch. Work that launched, or re-launched, a product or service highlighting the impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness, and tangible results are key points to be shared.
Gold Winner
Britannia Industries Pvt Ltd and Mindshare for
Britannia Biscafe -Coffee Ka Better Half
Watch Video | CreditsSilver Winner
Haleon India Pvt Ltd and Publicis Media / Amazon Ads for
Centrum becomes bestseller in Multi-vitamins category with Amazon Ads
Watch Video | CreditsSilver Winner
PepsiCo India Pvt. Ltd. and Leo Burnett India for
Launching Doritos Sizzlin' Hot
Watch Video | Credits
Marketing Impact
India – Real Time Marketing
Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platforms delivering on the brand's objectives. Campaigns that include new age technology solutions in an immediate and meaningful way delivered for achieving desired business results and business impact. Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against marketing goals.
Silver Winner
Godrej Consumer Products Limited and Madison Media for
Creating a SCENT-SATIONAL Experience
Watch Video | Credits
Bronze Winner
Spotify India and Interactive Avenues for
Spotify India executes India’s first long-term Twitter trendjacking.
Watch Video | CreditsImpact Media
India – Omnichannel Marketing
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
Silver Winner
Vodafone Idea Limited and Wavemaker for
How we hacked India's biggest reality show to drive performance goals.
Watch Video | CreditsSilver Winner
Haleon and Publicis Media for
#BeSensitiveToOralHealth: Dental health inclusivity campaign by Sensodyne on World Oral Health Day
Watch Video | CreditsBronze Winner
Coca-Cola India Private Limited and EssenceMediacom for
#FridayRelease
Watch Video | CreditsImpact Media
India – Cross Digital Media Marketing
Truly digital campaigns are now the main stay of many marketing and advertising strategies and are driving most of the spends integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, (digital) billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
Silver Winner
UltraTech Cement and Mindshare India for
Ghar Ek Mauka Ek - One Home One Chance
Watch Video | CreditsBronze Winner
Viacom18 Media Private Limited and GroupM for
The World's Biggest Football Party Ever
Watch Video | CreditsBronze Winner
Luminous Power Technologies Pvt. Ltd. and Wavemaker for
Bijli Gul 2.0 - Power Off, Luminous On
Watch Video | CreditsImpact Media
India – Social Media Marketing
This category aims to recognize outstanding marketing and advertising campaigns that utilize one or multiple social platforms to reach a targeted audience, impact business objectives, and enhance relationships with brands, communities, or consumers. Successful strategies that have effectively communicated with target audiences through social messaging apps and text messaging (SMS/MMS, RCS) to drive sales, engagement, leads, or even foot traffic will be highly considered. The submission should demonstrate how client objectives were met and a significant return on investment (ROI) was achieved through the strategies.
Silver Winner
Hardcastle Restaurants Pvt Ltd and DDB MUDRA GROUP for
Chicken Big Mac - The only icon that matters
Watch Video | CreditsSilver Winner
Coca-Cola India Private Limited and EssenceMediacom for
Lets not just greet but meet this Diwali
Watch Video | CreditsBronze Winner
Hershey's India and White Rivers Media for
HERSHE'23 Women's Day Campaign
Watch Video | CreditsImpact Media
India – Creator / Influencer / Celebrity Marketing
Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumer attention, interaction and engagement that encourage transactions. Content related to a brand created by consumers, the creator economy - showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience, and shared through social media to increase brand engagement, sales, create buzz about a product or service. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Gold Winner
PepsiCo India Pvt. Ltd. and Leo Burnett India for
Doritos Sizzlin' Hot
Watch Video | CreditsSilver Winner
Beiersdorf and OMD for
How Nivea created 100000+ influencers for life in just 2 months!
Watch Video | CreditsSilver Winner
Unilever and MullenLowe Lintas India for
Vim Black. Fake Product, Real Impact.
Watch Video | CreditsBronze Winner
Hindustan Unilever and Mindshare India for
When Lakme 'winged it' with Ankush
Watch Video | CreditsImpact Media
India – Gaming, Gamification & E-Sports
Campaigns showcasing interactive storytelling as a main stay of the campaign and mainstream gaming apps, gamification applications, in campaign/app gaming or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
Gold Winner
RKSV Securities Pvt Ltd and Mindshare India for
THE NET PRACTICE OF STOCK TRADING
Watch Video | CreditsBronze Winner
Hershey's and Interactive Avenues / Digital Turbine Inc for
In-Play Mobile Ad Technology Delivers Sweet Success for Hershey’s Jolly Rancher Campaign
Watch Video | CreditsEmerging Tech Marketing
India – Data Insights / Contextual Marketing
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a meaningful relationship with a specific audience. Show the most successful and engaging media and creative execution based on real-time information and/or data insights and platform to shape the marketing strategies delivering on the brand's objectives rooted in data-driven customer insight contributing significantly to the business impact including ROI demonstrating elements, such as segmentation or real time targeting, to improve the end user's experience.
Silver Winner
ITC Limited and Performics India / Amazon Ads for
B Natural-A 'Made in India' brand acquires No.1 position on Amazon
Watch Video | CreditsBronze Winner
Jubilant Foodworks and Vserv AudiencePro for
Domino's Mobile App campaign
Watch Video | Credits
Emerging Tech Marketing
India – Programmatic
A campaign that demonstrates how the use of a programmatic/RTB platform improved targeting and increased the efficiency and effectiveness in buying, selling, and creating a digital/mobile advertising solution. Entries can include campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.
Gold Winner
Britannia Industries Pvt Ltd and Mindshare for
Nutrichoice World Diabetes Day
Watch Video | CreditsSilver Winner
Mebigo Labs Private Limited and KukuFM In Association with Affle's MAAS Platform for
Bringing Storytelling Back to Heart of India
Watch Video | CreditsBronze Winner
L'Oreal India and Amazon Ads for
Garnier Men grew 43% above category growth using Amazon DSP
Watch Video | CreditsBronze Winner
Urban Company and Xapads Media for
Urban Company : CPI Campaign Via Xerxes
Watch Video | CreditsEmerging Tech Marketing
India – Audio / Voice / Sonic Branding
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms like Pandora, Spotify, YouTube, etc., or activation leveraging a space or using a more permanent spatial feature. Campaigns and/or individual measures that demonstrate a special effort and/or excellent interpretation of existing data. This includes excellently developed and implemented insights as well as exceptionally executed segmentations, the acquisition and/or enrichment of data and specific knowledge about the addressees, the granting of permissions, etc.
Gold Winner
Perfetti Van Melle India and Wavemaker for
Halloween Treasure Hunt with AJJ
Watch Video | CreditsSilver Winner
Nobel Hygiene Pvt Ltd. and Madison Media for
Amma, is the baby crying? We heard it too!
Watch Video | CreditsBronze Winner
Perfetti Van Melle India and Wavemaker / JioSaavn for
JioSaavn X Center Fresh Valentine's Day
Watch Video | CreditsBronze Winner
HP India and Amazon Ads for
Alexa Originals : Driving music association for HP Pavilion range
Watch Video | CreditsEmerging Tech Marketing
India – Experimental / Innovation Technology
Campaigns that enhance a branded experience by using experimental and innovative technology or applications including the use of Web 3.0 to create immersive large-scale or small-scale digital experiences and events in a way that impresses consumers and drives deeper engagement for fans, ultimately delivering an unforgettable digital or physical experience. Seeking campaigns that showcase creative use of media, highlighting innovative ways of using new or existing technology or applications that are genuinely groundbreaking or innovative to engage with consumers and drive engagement. Examples could include art exhibitions, fairs, trade shows, and signage. Submissions should also include quantifiable business results.
Gold Winner
Bharti Airtel Limited and EssenceMediacom for
Airtel Metaplex - World’s first multiplex in Metaverse powered by WEB 3.0 technologies
View Case Study | CreditsSilver Winner
Ogilvy and Perfetti Van Melle India for
Chupa Chups Halloween Campaign 2022
Watch Video | CreditsBronze Winner
UltraTech Cement and Mindshare India for
Ghar Ek Mauka Ek / One Home One Chance - Conversational AI
View Case Study | CreditsEmerging Tech Marketing
India – Spatial / AR / VR / NFT / Metaverse Tech
Moving to Web 3.0 means more privacy and less ability to reach customers the way we do now. Campaigns that are building communities and experiences for customers (including metaverse) and finding advertising opportunities including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand through use of new technology like NFT to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all new Web 3.0 technologies.
Gold Winner
Volvo and Mindshare India for
Volvoverse - First ever reusable & sustainable platform
Watch Video | CreditsSilver Winner
BHARTI AIRTEL LIMITED and EssenceMediacom for
Airtel Xstream Fiber AR -Superfast speed for everyone’s needs
Watch Video | CreditsBronze Winner
Beiersdorf and OMD for
How Nivea created 100000+ influencers for life in just 2 months!
Watch Video | CreditsE-commerce marketing
India – Live (Streaming) E-commerce
Campaigns showcasing best use of content through live streaming highlighting marketing & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers or celebrities used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Gold Winner
Unilever and Mindshare India for
Shikhar Super Chat - Unilever's Sales Rep of the Year!
Watch Video | CreditsSilver Winner
OnePlus and Amazon Ads for
OnePlus 11 5G smartphone Launch Livestream_ Amazon Ads
Watch Video | CreditsE-commerce marketing
India – Integrated Ecommerce Innovation
Campaigns showcasing best use of 360 E-commerce highlighting marketing & advertising strategies, creatives and online experiences & activations on an ecommerce platform to carry out innovative marketing/sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how the campaign and any influencers or celebrities used, successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Silver Winner
HALEON and Publicis Media for
Centrum Revolutionary Launch - "Best Seller" Tag in Multivitamin Category in 6 months of Launch
Watch Video | CreditsSilver Winner
Samsung and Cheil India / Amazon Ads for
Samsung Galaxy Z Flip4 & Fold4 Smartphone launch_Amazon Ads
Watch Video | CreditsBronze Winner
Ryze and Neon Digital Media / Amazon Ads for
RYZE Nicotine Gum becomes a bestseller on amazon.in
Watch Video | CreditsBronze Winner
Abbott and Starcom / Amazon Ads for
Ensure Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon
Watch Video | CreditsE-commerce marketing
India – O2O / New Retail / Innovative & New Tech Sales Channels
This award celebrates the best use of new technologies in O2O marketing, where online and offline channels and data are integrated and innovated to provide users with better participation and buying experience. The campaign should demonstrate how it used media creatively and strategically to connect with consumers and achieve the desired results / business impact. The campaign should also highlight how it used influencers or celebrities to drive brand experience / purpose, traffic, and transactions. The campaign should share quantifiable results that show the effectiveness and ROI of the O2O marketing strategy. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted and engaged audience(s), and encouraged transactions.
Silver Winner
Nerolac and InMobi for
Nerolac connects digital users with local dealers, impacts online to offline performance
Watch Video | CreditsBronze Winner
Asian Paints Ltd. and Madison World / Amazon Ads for
'Out of the Box' campaign_Asian Paints & Amazon Ads
Watch Video | CreditsCreative
India – Customer (CX) / User Experience (UX) & Design
This award focuses on a campaign/brand that provides a truly outstanding customer experience and/or user experience on a platform, or integrated platforms/omni-channel showcasing design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless, and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability achieving best B2C or B2B results.
Silver Winner
Beiersdorf and OMD for
How Nivea created 100000+ influencers for life in just 2 months!
Watch Video | CreditsBronze Winner
Mondelez India Foods Pvt. Ltd. and Wavemaker for
Madbury 4.0 Duet (India unites together to co-create next favorite Cadbury flavor)
Watch Video | CreditsCreative
India – Personalisation
Campaigns that perfect the consumer journey and create personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.
Gold Winner
Luminous Power Technologies Pvt. Ltd. and Wavemaker for
Bijli Gul 2.0 - Power Off, Luminous On
Watch Video | CreditsSilver Winner
Mondelez India Foods Pvt. Ltd. and Wavemaker for
Cadbury Silk Valentine's Day Unforgettable Love Tips
Watch Video | CreditsBronze Winner
Mondelez India Foods Pvt. Ltd. and Wavemaker for
Perk Disclaimers
Watch Video | CreditsCreative
India – Short or Long Form Video
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.
Silver Winner
Hyundai Motor India Limited and Havas Media - Content for
India Coffee Stories - Hyundai TUCSON
Watch Video | CreditsBronze Winner
Dolby India and Tonic Worldwide for
Dolby India - Suna Kya? Dekha Kya?
Watch Video | Credits2023 Smarties India Industry Award Winners
Most Resilient Brands of the Year
Lay’s
Pepsico India
Leo Burnett India
Advertiser of the Year
Mondelez India Foods Pvt. Ltd.
Brand of the Year
Google Search
Publisher of the Year
Amazon Ads
Enabling Technology Company of the Year
Glance
Media Agency of the Year
Wavemaker
Creative Agency of the Year
Leo Burnett India
Digital Agency of the Year
Schbang
Holding Agency Company of the Year
WPP India