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Presenting The Smarties India 2023 Winners

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Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.

India Best In Show

Google Search and Toaster India for

Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.

Credits

Bhawika Chhabra, Chief Business Officer, Toaster India
Ira Gupta, Executive Creative Director, Toaster India
Anshul Nagpal, Creative Director, Toaster India
Sapna Bangera, AVP Account Managment, Toaster India
Ttarang Manoj, Associate Creative Director, Toaster India
Swati Kapoor, Associate Creative Director, Toaster India
Srabasti Haider, Copy Writer, Toaster India
Tripti Arora, Group Head Art, Toaster India
Shivesh Ahuja, Account Manager, Toaster India
Priya Ranjan, Motion Graphic Designer, Toaster India

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Silk Secret Messages

India Best In Show

Mondelez and Wavemaker India for

Silk Secret Messages

Credits

Pratik Dawda, Senior Business Director, Wavemaker India
Krishnaraj Ganesh, Group Head, Wavemaker India
Astha Gupta, Business Manager, Wavemaker India
Aniket Ghanwatkar, Associate Director, Wavemaker India
Chintan Thakkar, Senior Director - Innovation, Wavemaker India
Smit Trivedi, Business Manager, Wavemaker India
Nikhita Arora, Client Partner, Wavemaker India
Naina Shewakramani, General Manager, Wavemaker India
Navneet Kabra, Business Manager, Wavemaker India
Shekhar Banerjee, Cheif Client Officer & Office Head North East & West, Wavemaker India

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Purpose Driven Marketing

India – Brand Purpose / Activism

Campaigns that use the brand's platform to promote a cause or social issue, including sustainability, to benefit society and give back for the greater good. This can include social, political, corporate sustainability, economic, and/or environmental campaigns for brands, products, services, or initiatives addressing a new program or expanding on an existing one. Example: campaigns focused on giving back to society and promoting social responsibility through a brand's influence and reach.

Gold Winner

Search for Change
Google and EssenceMediacom for

Search for Change

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Silver Winner

Cadbury Dairy Milk - Proud Sponsors of Groundstaff
Mondelez and Wavemaker for

Cadbury Dairy Milk - Proud Sponsors of Groundstaff

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Bronze Winner

Vim Black
Hindustan Unilever and Mindshare India for

Vim Black

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Bronze Winner

Iss Diwali, Thodi si Jagah Bana lo | A Film by HP India
HP India and Media.Monks for

Iss Diwali, Thodi si Jagah Bana lo | A Film by HP India

Watch Video | Credits
Purpose Driven Marketing

India – Social Impact Marketing

We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity, & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing, or positively changing attitudes and behaviors.

Gold Winner

The Missing Chapter
Procter & Gamble and Essencemediacom for

The Missing Chapter

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Silver Winner

Smart Farm
PepsiCo India Pvt. Ltd. and Leo Burnett India for

Smart Farm

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Silver Winner

Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.
Google Search and Toaster India for

Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.

Watch Video | Credits

Bronze Winner

The Biochar Project
PepsiCo India Pvt. Ltd. and Leo Burnett India for

The Biochar Project

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Purpose Driven Marketing

India – Diversity & Inclusion

Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexual orientation, disability, race, ethnicity, origin, religion or economic status (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime - (painting, sculpture, architecture, music, literature, history, etc.) - in order to uplift the lives of people and society at large. Describe creative work or strategy specifically directed to these communities and any relevant cultural differences.

Gold Winner

Stop The Beauty Test
Unilever and Mindshare India for

Stop The Beauty Test

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Silver Winner

Search for Change
Google and EssenceMediacom for

Search for Change

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Bronze Winner

Cadbury Dairy Milk #CheerForAllSports
Mondelez and Wavemaker for

Cadbury Dairy Milk #CheerForAllSports

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Bronze Winner

EatQual 3.0
Hardcastle Restaurants Pvt Ltd and DDB MUDRA GROUP for

EatQual 3.0

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Marketing Impact

India – Brand Experience

Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience. Additionally, campaigns may incorporate new-age technological solutions to achieve desired business results and make a significant impact on the business.

Gold Winner

Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.
Google Search and Toaster India for

Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.

Watch Video | Credits

Silver Winner

Silk Secret Messages
Mondelez and Wavemaker India for

Silk Secret Messages

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Silver Winner

Bridgestone Sturdo
Bridgestone India and Dentsu Creative for

Bridgestone Sturdo

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Marketing Impact

India – Instant Impact / Promotion

Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, or an instant win campaign to support the sales and business impact of marketing, a product or service directed at either the customer, sales staff, or distribution channel members.

Gold Winner

Oreo - SaveThe20Coin
Mondelez India Foods Pvt. Ltd. and Wavemaker for

Oreo - SaveThe20Coin

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Silver Winner

Swiggy Rescues "Foodies in Need" with a One-Click Install Experience on Glance
Swiggy and InMobi | Glance for

Swiggy Rescues "Foodies in Need" with a One-Click Install Experience on Glance

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Bronze Winner

Promotion of Zepto: 10 Min Grocery Delivery via Xerxes by Xapads
Zepto and Xapads Media for

Promotion of Zepto: 10 Min Grocery Delivery via Xerxes by Xapads

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Marketing Impact

India – Customer Journey Marketing - Lead Generation / CRM

Campaigns that have a significant impact on the business by strategically applying marketing technology, including third-party platforms such as CRM, CMS, and payment systems. Entries should demonstrate how the use of these platforms generated prospects and leads, resulting in increased sales, conversions, purchase intent, or loyalty and retention, while delivering measurable ROI results and business impact. Successful campaigns should showcase the potential of these platforms to deliver tangible results, and how they were used to provide the best possible experience for customers while driving brand growth and success.

Gold Winner

Gillette grew category penetration by 500%_Amazon Ads
Procter & Gamble and Amazon Ads for

Gillette grew category penetration by 500%_Amazon Ads

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Silver Winner

Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division
L'Oréal India Pvt Ltd and Wavemaker for

Driving high ROI campaigns via Service Commerce for L'Oreal Professional Division

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Bronze Winner

Modern Work
Microsoft and Carat Media for

Modern Work

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Bronze Winner

Max Life Insurance drives 22% better quality lead generation through Amazon Ads
Max Life Insurance and Hiveminds / Amazon Ads for

Max Life Insurance drives 22% better quality lead generation through Amazon Ads

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Marketing Impact

India – Product and / or Service Launch

Campaigns showcasing an effective customer focused product or service launch. Work that launched, or re-launched, a product or service highlighting the impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness, and tangible results are key points to be shared.

Gold Winner

Britannia Biscafe -Coffee Ka Better Half
Britannia Industries Pvt Ltd and Mindshare for

Britannia Biscafe -Coffee Ka Better Half

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Silver Winner

Centrum becomes bestseller in Multi-vitamins category with Amazon Ads
Haleon India Pvt Ltd and Publicis Media / Amazon Ads for

Centrum becomes bestseller in Multi-vitamins category with Amazon Ads

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Silver Winner

Launching Doritos Sizzlin' Hot
PepsiCo India Pvt. Ltd. and Leo Burnett India for

Launching Doritos Sizzlin' Hot

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Bronze Winner

Different strokes for Different folks
Philips and OMD for

Different strokes for Different folks

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Marketing Impact

India – Real Time Marketing

Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platforms delivering on the brand's objectives. Campaigns that include new age technology solutions in an immediate and meaningful way delivered for achieving desired business results and business impact. Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against marketing goals.

Gold Winner

Perk Disclaimers
Mondelez India Foods Pvt. Ltd. and Wavemaker for

Perk Disclaimers

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Silver Winner

Thumbstopping Beauty Biases
Unilever and Mindshare India for

Thumbstopping Beauty Biases

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Silver Winner

Creating a SCENT-SATIONAL Experience
Godrej Consumer Products Limited and Madison Media for

Creating a SCENT-SATIONAL Experience

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Bronze Winner

Maggi Monsoon Magic
Nestle India and Zenith for

Maggi Monsoon Magic

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Bronze Winner

Spotify India executes India’s first long-term Twitter trendjacking.
Spotify India and Interactive Avenues for

Spotify India executes India’s first long-term Twitter trendjacking.

Watch Video | Credits
Impact Media

India – Omnichannel Marketing

Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.

Gold Winner

Silk Secret Messages
Mondelez and Wavemaker India for

Silk Secret Messages

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Silver Winner

How we hacked India's biggest reality show to drive performance goals.
Vodafone Idea Limited and Wavemaker for

How we hacked India's biggest reality show to drive performance goals.

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Silver Winner

#BeSensitiveToOralHealth: Dental health inclusivity campaign by Sensodyne on World Oral Health Day
Haleon and Publicis Media for

#BeSensitiveToOralHealth: Dental health inclusivity campaign by Sensodyne on World Oral Health Day

Watch Video | Credits

Bronze Winner

#FridayRelease
Coca-Cola India Private Limited and EssenceMediacom for

#FridayRelease

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Impact Media

India – Cross Digital Media Marketing

Truly digital campaigns are now the main stay of many marketing and advertising strategies and are driving most of the spends integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, (digital) billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.

Gold Winner

Oreo- BringBack2011
Mondelez and Wavemaker for

Oreo- BringBack2011

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Silver Winner

Ghar Ek Mauka Ek - One Home One Chance
UltraTech Cement and Mindshare India for

Ghar Ek Mauka Ek - One Home One Chance

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Bronze Winner

The World's Biggest Football Party Ever
Viacom18 Media Private Limited and GroupM for

The World's Biggest Football Party Ever

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Bronze Winner

Bijli Gul 2.0 - Power Off, Luminous On
Luminous Power Technologies Pvt. Ltd. and Wavemaker for

Bijli Gul 2.0 - Power Off, Luminous On

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Impact Media

India – Social Media Marketing

This category aims to recognize outstanding marketing and advertising campaigns that utilize one or multiple social platforms to reach a targeted audience, impact business objectives, and enhance relationships with brands, communities, or consumers. Successful strategies that have effectively communicated with target audiences through social messaging apps and text messaging (SMS/MMS, RCS) to drive sales, engagement, leads, or even foot traffic will be highly considered. The submission should demonstrate how client objectives were met and a significant return on investment (ROI) was achieved through the strategies.

Gold Winner

5 Star Mush Detector
Mondelez and Wavemaker for

5 Star Mush Detector

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Silver Winner

Chicken Big Mac - The only icon that matters ​
Hardcastle Restaurants Pvt Ltd and DDB MUDRA GROUP for

Chicken Big Mac - The only icon that matters ​

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Silver Winner

Lets not just greet but meet this Diwali
Coca-Cola India Private Limited and EssenceMediacom for

Lets not just greet but meet this Diwali

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Bronze Winner

HERSHE'23 Women's Day Campaign
Hershey's India and White Rivers Media for

HERSHE'23 Women's Day Campaign

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Impact Media

India – Creator / Influencer / Celebrity Marketing

Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumer attention, interaction and engagement that encourage transactions. Content related to a brand created by consumers, the creator economy - showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience, and shared through social media to increase brand engagement, sales, create buzz about a product or service. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Doritos Sizzlin' Hot
PepsiCo India Pvt. Ltd. and Leo Burnett India for

Doritos Sizzlin' Hot

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Silver Winner

How Nivea created 100000+ influencers for life in just 2 months!
Beiersdorf and OMD for

How Nivea created 100000+ influencers for life in just 2 months!

Watch Video | Credits

Silver Winner

Vim Black. Fake Product, Real Impact.
Unilever and MullenLowe Lintas for

Vim Black. Fake Product, Real Impact.

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Bronze Winner

When Lakme 'winged it' with Ankush
Hindustan Unilever and Mindshare India for

When Lakme 'winged it' with Ankush

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Impact Media

India – Gaming, Gamification & E-Sports

Campaigns showcasing interactive storytelling as a main stay of the campaign and mainstream gaming apps, gamification applications, in campaign/app gaming or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.

Gold Winner

THE NET PRACTICE OF STOCK TRADING
RKSV Securities Pvt Ltd and Mindshare India for

THE NET PRACTICE OF STOCK TRADING

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Bronze Winner

In-Play Mobile Ad Technology Delivers Sweet Success for Hershey’s Jolly Rancher Campaign
Hershey's and Interactive Avenues / Digital Turbine Inc for

In-Play Mobile Ad Technology Delivers Sweet Success for Hershey’s Jolly Rancher Campaign

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Emerging Tech Marketing

India – Data Insights / Contextual Marketing

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a meaningful relationship with a specific audience. Show the most successful and engaging media and creative execution based on real-time information and/or data insights and platform to shape the marketing strategies delivering on the brand's objectives rooted in data-driven customer insight contributing significantly to the business impact including ROI demonstrating elements, such as segmentation or real time targeting, to improve the end user's experience.

Silver Winner

B Natural-A 'Made in India' brand acquires No.1 position on Amazon
ITC Limited and Performics India / Amazon Ads for

B Natural-A 'Made in India' brand acquires No.1 position on Amazon

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Bronze Winner

Domino's Mobile App campaign
Jubilant Foodworks and Vserv AudiencePro for

Domino's Mobile App campaign

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Bronze Winner

Different strokes for different folks
Philips and OMD for

Different strokes for different folks

Watch Video | Credits
Emerging Tech Marketing

India – Programmatic

A campaign that demonstrates how the use of a programmatic/RTB platform improved targeting and increased the efficiency and effectiveness in buying, selling, and creating a digital/mobile advertising solution. Entries can include campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.

Gold Winner

Nutrichoice World Diabetes Day
Britannia Industries Pvt Ltd and Mindshare for

Nutrichoice World Diabetes Day

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Silver Winner

Bringing Storytelling Back to Heart of India
Mebigo Labs Private Limited and KukuFM In Association with Affle's MAAS Platform for

Bringing Storytelling Back to Heart of India

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Bronze Winner

Garnier Men grew 43% above category growth using Amazon DSP
L'Oreal India and Amazon Ads for

Garnier Men grew 43% above category growth using Amazon DSP

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Bronze Winner

Urban Company : CPI Campaign Via Xerxes
Urban Company and Xapads Media for

Urban Company : CPI Campaign Via Xerxes

Watch Video | Credits
Emerging Tech Marketing

India – Audio / Voice / Sonic Branding

Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms like Pandora, Spotify, YouTube, etc., or activation leveraging a space or using a more permanent spatial feature. Campaigns and/or individual measures that demonstrate a special effort and/or excellent interpretation of existing data. This includes excellently developed and implemented insights as well as exceptionally executed segmentations, the acquisition and/or enrichment of data and specific knowledge about the addressees, the granting of permissions, etc.

Gold Winner

Halloween Treasure Hunt with AJJ
Perfetti Van Melle India and Wavemaker for

Halloween Treasure Hunt with AJJ

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Silver Winner

Amma, is the baby crying? We heard it too!
Nobel Hygiene Pvt Ltd. and Madison Media for

Amma, is the baby crying? We heard it too!

Watch Video | Credits

Bronze Winner

JioSaavn X Center Fresh Valentine's Day
Perfetti Van Melle India and Wavemaker / JioSaavn for

JioSaavn X Center Fresh Valentine's Day

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Bronze Winner

Alexa Originals : Driving music association for HP Pavilion range
HP India and Amazon Ads for

Alexa Originals : Driving music association for HP Pavilion range

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Emerging Tech Marketing

India – Experimental / Innovation Technology

Campaigns that enhance a branded experience by using experimental and innovative technology or applications including the use of Web 3.0 to create immersive large-scale or small-scale digital experiences and events in a way that impresses consumers and drives deeper engagement for fans, ultimately delivering an unforgettable digital or physical experience. Seeking campaigns that showcase creative use of media, highlighting innovative ways of using new or existing technology or applications that are genuinely groundbreaking or innovative to engage with consumers and drive engagement. Examples could include art exhibitions, fairs, trade shows, and signage. Submissions should also include quantifiable business results.

Gold Winner

Airtel Metaplex - World’s first multiplex in Metaverse powered by WEB 3.0 technologies
Bharti Airtel Limited and EssenceMediacom for

Airtel Metaplex - World’s first multiplex in Metaverse powered by WEB 3.0 technologies

View Case Study | Credits

Silver Winner

Chupa Chups Halloween Campaign 2022
Ogilvy and Perfetti Van Melle India for

Chupa Chups Halloween Campaign 2022

Watch Video | Credits

Bronze Winner

Ghar Ek Mauka Ek / One Home One Chance - Conversational AI
UltraTech Cement and Mindshare India for

Ghar Ek Mauka Ek / One Home One Chance - Conversational AI

View Case Study | Credits
Emerging Tech Marketing

India – Spatial / AR / VR / NFT / Metaverse Tech

Moving to Web 3.0 means more privacy and less ability to reach customers the way we do now. Campaigns that are building communities and experiences for customers (including metaverse) and finding advertising opportunities including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand through use of new technology like NFT to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all new Web 3.0 technologies.

Gold Winner

Volvoverse - First ever reusable & sustainable platform
Volvo and Mindshare India for

Volvoverse - First ever reusable & sustainable platform

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Silver Winner

Airtel Xstream Fiber AR -Superfast speed for everyone’s needs
BHARTI AIRTEL LIMITED and EssenceMediacom for

Airtel Xstream Fiber AR -Superfast speed for everyone’s needs

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Bronze Winner

How Nivea created 100000+ influencers for life in just 2 months!
Beiersdorf and OMD for

How Nivea created 100000+ influencers for life in just 2 months!

Watch Video | Credits
E-commerce marketing

India – Live (Streaming) E-commerce

Campaigns showcasing best use of content through live streaming highlighting marketing & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers or celebrities used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Shikhar Super Chat - Unilever's Sales Rep of the Year!
Unilever and Mindshare India for

Shikhar Super Chat - Unilever's Sales Rep of the Year!

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Silver Winner

OnePlus 11 5G smartphone Launch Livestream_ Amazon Ads
OnePlus and Amazon Ads for

OnePlus 11 5G smartphone Launch Livestream_ Amazon Ads

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E-commerce marketing

India – Integrated Ecommerce Innovation

Campaigns showcasing best use of 360 E-commerce highlighting marketing & advertising strategies, creatives and online experiences & activations on an ecommerce platform to carry out innovative marketing/sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how the campaign and any influencers or celebrities used, successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Silver Winner

Centrum Revolutionary Launch - "Best Seller" Tag in Multivitamin Category in 6 months of Launch
HALEON and Publicis Media for

Centrum Revolutionary Launch - "Best Seller" Tag in Multivitamin Category in 6 months of Launch

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Silver Winner

Samsung Galaxy Z Flip4 & Fold4 Smartphone launch_Amazon Ads
Samsung and Cheil India / Amazon Ads for

Samsung Galaxy Z Flip4 & Fold4 Smartphone launch_Amazon Ads

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Bronze Winner

RYZE Nicotine Gum becomes a bestseller on amazon.in
Ryze and Neon Digital Media / Amazon Ads for

RYZE Nicotine Gum becomes a bestseller on amazon.in

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Bronze Winner

Ensure Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon
Abbott and Starcom / Amazon Ads for

Ensure Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon

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E-commerce marketing

India – O2O / New Retail / Innovative & New Tech Sales Channels

This award celebrates the best use of new technologies in O2O marketing, where online and offline channels and data are integrated and innovated to provide users with better participation and buying experience. The campaign should demonstrate how it used media creatively and strategically to connect with consumers and achieve the desired results / business impact. The campaign should also highlight how it used influencers or celebrities to drive brand experience / purpose, traffic, and transactions. The campaign should share quantifiable results that show the effectiveness and ROI of the O2O marketing strategy. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted and engaged audience(s), and encouraged transactions.

Silver Winner

Nerolac connects digital users with local dealers, impacts online to offline performance
Nerolac and InMobi for

Nerolac connects digital users with local dealers, impacts online to offline performance

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Bronze Winner

'Out of the Box' campaign_Asian Paints & Amazon Ads
Asian Paints Ltd. and Madison World / Amazon Ads for

'Out of the Box' campaign_Asian Paints & Amazon Ads

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Creative

India – Customer (CX) / User Experience (UX) & Design

This award focuses on a campaign/brand that provides a truly outstanding customer experience and/or user experience on a platform, or integrated platforms/omni-channel showcasing design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless, and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability achieving best B2C or B2B results.

Gold Winner

Zomato Wins Millions of Hearts on Glance
Zomato and InMobi for

Zomato Wins Millions of Hearts on Glance

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Silver Winner

How Nivea created 100000+ influencers for life in just 2 months!
Beiersdorf and OMD for

How Nivea created 100000+ influencers for life in just 2 months!

Watch Video | Credits

Bronze Winner

Madbury 4.0 Duet (India unites together to co-create next favorite Cadbury flavor)
Mondelez India Foods Pvt. Ltd. and Wavemaker for

Madbury 4.0 Duet (India unites together to co-create next favorite Cadbury flavor)

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Creative

India – Personalisation

Campaigns that perfect the consumer journey and create personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.

Gold Winner

Bijli Gul 2.0 - Power Off, Luminous On
Luminous Power Technologies Pvt. Ltd. and Wavemaker for

Bijli Gul 2.0 - Power Off, Luminous On

Watch Video | Credits

Silver Winner

Cadbury Silk Valentine's Day Unforgettable Love Tips
Mondelez India Foods Pvt. Ltd. and Wavemaker for

Cadbury Silk Valentine's Day Unforgettable Love Tips

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Bronze Winner

Perk Disclaimers
Mondelez India Foods Pvt. Ltd. and Wavemaker for

Perk Disclaimers

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Creative

India – Short or Long Form Video

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.

Gold Winner

Where the heart is S6
Asian Paints and Madison Media for

Where the heart is S6

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Silver Winner

India Coffee Stories - Hyundai TUCSON
Hyundai Motor India Limited and Havas Media - Content for

India Coffee Stories - Hyundai TUCSON

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Bronze Winner

Dolby India - Suna Kya? Dekha Kya?
Dolby India and Tonic Worldwide for

Dolby India - Suna Kya? Dekha Kya?

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2023 Smarties India Industry Award Winners

Most Resilient Brands of the Year

Lay’s

Pepsico India

Leo Burnett India

Advertiser of the Year

Mondelez India Foods Pvt. Ltd.

Brand of the Year

Google Search

Publisher of the Year

Amazon Ads

Enabling Technology Company of the Year

Glance

Media Agency of the Year

Wavemaker

Creative Agency of the Year

Leo Burnett India

Digital Agency of the Year

Schbang

Holding Agency Company of the Year

WPP India

    Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity & Inclusion
  • Marketing Impact

  • Brand Experience
  • Instant Impact / Promotion
  • Customer Journey Marketing - Lead Generation / CRM
  • Product and / or Service Launch
  • Real Time Marketing
  • Impact Media

  • Omnichannel Marketing
  • Cross Digital Media Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports
  • Emerging Tech Marketing

  • Data Insights / Contextual Marketing
  • Programmatic
  • Audio / Voice / Sonic Branding
  • Experimental / Innovation Technology
  • Spatial / AR / VR / NFT / Metaverse Tech
  • E-commerce marketing

  • Live (Streaming) E-commerce
  • Integrated Ecommerce Innovation
  • O2O / New Retail / Innovative & New Tech Sales Channels
  • Creative

  • Customer (CX) / User Experience (UX) & Design
  • Personalisation
  • Short or Long Form Video
  • Industry Awards

  • Most Resilient Brand of the Year
  • Advertiser of the Year
  • Brand of the Year
  • Publisher of the Year
  • Enabling Technology Company of the Year
  • Media Agency of the Year
  • Creative Agency of the Year
  • Digital Agency of the Year
  • Holding Agency Company of the Year