• Smarties X Global
  • North America
  • EMEA
  • APAC
  • Türkiye
  • India
  • Vietnam
  • MENA
  • Indonesia
  • Germany
  • Thailand
  • Philippines
  • KSA

Presenting The Smarties North America 2023 Winners

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#StandUpToJewishHate

North America Best In Show

Foundation to Combat Antisemitism and Mindshare for

#StandUpToJewishHate

Credits

Mindshare, Mindshare
Wunderman Thompson, Wunderman Thompson

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Purpose Driven Marketing

North America – Brand Purpose / Activism

Campaigns that use the brand's platform to promote a cause or social issue, including sustainability, to benefit society and give back for the greater good. This can include social, political, corporate sustainability, economic, and/or environmental campaigns for brands, products, services, or initiatives addressing a new program or expanding on an existing one. Example: campaigns focused on giving back to society and promoting social responsibility through a brand's influence and reach.

Gold Winner

#StandUpToJewishHate
Foundation to Combat Antisemitism and Mindshare for

#StandUpToJewishHate

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Bronze Winner

#TurnYourBack
Unilever and Mindshare for

#TurnYourBack

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Purpose Driven Marketing

North America – Social Impact Marketing

We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity, & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing, or positively changing attitudes and behaviors.

Gold Winner

#StandUpToJewishHate
Foundation to Combat Antisemitism and Mindshare for

#StandUpToJewishHate

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Silver Winner

Indeed Rising Voices Season 2
Indeed and EssenceMediacom for

Indeed Rising Voices Season 2

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Bronze Winner

#TurnYourBack
Unilever and Mindshare for

#TurnYourBack

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Purpose Driven Marketing

North America – Diversity & Inclusion

Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexual orientation, disability, race, ethnicity, origin, religion or economic status (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime - (painting, sculpture, architecture, music, literature, history, etc.) - in order to uplift the lives of people and society at large. Describe creative work or strategy specifically directed to these communities and any relevant cultural differences.

Silver Winner

The Milestone Initiative
Ally Financial and EssenceMediacom for

The Milestone Initiative

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Bronze Winner

EBONY x OLAY STEM QUEENS
P&G and Hearts & Science for

EBONY x OLAY STEM QUEENS

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Marketing Impact

North America – Brand Experience

Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience. Additionally, campaigns may incorporate new-age technological solutions to achieve desired business results and make a significant impact on the business.

Gold Winner

JBL Peaks on Peaks “Shred the Runway”
Harman and Havas Media Network / Havas Media North America for

JBL Peaks on Peaks “Shred the Runway”

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Silver Winner

E*TRADE from Morgan Stanley "Wedding", Super Bowl 57
E*TRADE from Morgan Stanley and MullenLowe / E*TRADE from Morgan Stanley for

E*TRADE from Morgan Stanley "Wedding", Super Bowl 57

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Marketing Impact

North America – Instant Impact / Promotion

Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, or an instant win campaign to support the sales and business impact of marketing, a product or service directed at either the customer, sales staff, or distribution channel members.

Gold Winner

Lunchabuild This
Kraft Heinz and Starcom for

Lunchabuild This

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Marketing Impact

North America – Product and / or Service Launch

Campaigns showcasing an effective customer focused product or service launch. Work that launched, or re-launched, a product or service highlighting the impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness, and tangible results are key points to be shared.

Gold Winner

Old El Paso “Mess Free Hero”
General Mills and Mindshare for

Old El Paso “Mess Free Hero”

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Bronze Winner

House of the Dragon US Launch
HBO Max and Hearts & Science for

House of the Dragon US Launch

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Marketing Impact

North America – Co-branded Marketing

Success of a co-branded campaign out of a partnership driven on innovation/tech adoption among any of the following: an agency, media owner, brand or ad technology owner, and even brand to brand collaboration showcasing key busines impact metrics hinged on collaboration as a key element to the success of the campaign.

Gold Winner

The Milestone Initiative
Ally Financial and EssenceMediacom for

The Milestone Initiative

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Bronze Winner

AT&T Business x The Washington Post 5G Collaboration
AT&T and Hearts & Science for

AT&T Business x The Washington Post 5G Collaboration

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Marketing Impact

North America – Small Budget, Big Impact

The campaigns should demonstrate how they maximized the impact of their limited resources and delivered measurable outcomes. The budget range for this category is from $5k to $25k. Entries should include a clear description of the campaign objectives, strategy, execution, and results, as well as evidence of the budget spent.

Gold Winner

Valda Heavy Metal Metro
Jamp Pharmaceutical and Havas Media Network for

Valda Heavy Metal Metro

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Silver Winner

PlugSports and Moburst: An Influencer Marketing Slam Dunk!
PlugSports and Moburst for

PlugSports and Moburst: An Influencer Marketing Slam Dunk!

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Impact Media

North America – Omnichannel Marketing

Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.

Gold Winner

#StandUpToJewishHate
Foundation to Combat Antisemitism and Mindshare for

#StandUpToJewishHate

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Bronze Winner

House of the Dragon US Launch
HBO Max and Hearts & Science for

House of the Dragon US Launch

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Impact Media

North America – Social Media Marketing

This category aims to recognize outstanding marketing and advertising campaigns that utilize one or multiple social platforms to reach a targeted audience, impact business objectives, and enhance relationships with brands, communities, or consumers. Successful strategies that have effectively communicated with target audiences through social messaging apps and text messaging (SMS/MMS, RCS) to drive sales, engagement, leads, or even foot traffic will be highly considered. The submission should demonstrate how client objectives were met and a significant return on investment (ROI) was achieved through the strategies.

Silver Winner

The TikTok You Stay In
Influential and Influential for

The TikTok You Stay In

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Silver Winner

#TurnYourBack
Unilever and Mindshare for

#TurnYourBack

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Bronze Winner

Nature Valley ReTok Shop
General Mills and Mindshare for

Nature Valley ReTok Shop

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Impact Media

North America – Creator / Influencer / Celebrity Marketing

Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumer attention, interaction and engagement that encourage transactions. Content related to a brand created by consumers, the creator economy - showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience, and shared through social media to increase brand engagement, sales, create buzz about a product or service. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

PlugSports and Moburst: An Influencer Marketing Slam Dunk!
PlugSports and Moburst for

PlugSports and Moburst: An Influencer Marketing Slam Dunk!

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Bronze Winner

Audible Words + Music
Audible and Wavemaker for

Audible Words + Music

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Impact Media

North America – Gaming, Gamification & E-Sports

Campaigns showcasing interactive storytelling as a main stay of the campaign and mainstream gaming apps, gamification applications, in campaign/app gaming or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.

Gold Winner

House of the Dragon x League of Legends
HBO Max and Hearts & Science for

House of the Dragon x League of Legends

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Emerging Tech Marketing

North America – Data Insights / Contextual Marketing

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a meaningful relationship with a specific audience. Show the most successful and engaging media and creative execution based on real-time information and/or data insights and platform to shape the marketing strategies delivering on the brand's objectives rooted in data-driven customer insight contributing significantly to the business impact including ROI demonstrating elements, such as segmentation or real time targeting, to improve the end user's experience.

Bronze Winner

Impact Index
Tyson Foods and Mindshare for

Impact Index

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Emerging Tech Marketing

North America – Programmatic

A campaign that demonstrates how the use of a programmatic/RTB platform improved targeting and increased the efficiency and effectiveness in buying, selling, and creating a digital/mobile advertising solution. Entries can include campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.

Bronze Winner

Yieldmo's Creative Tech + AI Elevates the Ad Council’s “Pets and People Together” PSA Campaign
Yieldmo and Yieldmo for

Yieldmo's Creative Tech + AI Elevates the Ad Council’s “Pets and People Together” PSA Campaign

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Emerging Tech Marketing

North America – Performance Marketing

This category recognises a campaign where brand and performance have combined to drive success for a brand. It could be a focus on using integrated creative strategies to drive lower CPA, sharing data to fuel returns or working together in a collaborative manner. Whether it’s affiliate marketing working with paid search, paid social working with display advertising, or another combination of results-based marketing, we’re rewarding a company or team that has combined two or more activities for great results.

Gold Winner

Developing Trust: Verified Via New Closed Loop Solution
Reckitt and Hearts & Science for

Developing Trust: Verified Via New Closed Loop Solution

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Silver Winner

Tasty for the Holidays
M&M Food Market and Reshift Media for

Tasty for the Holidays

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Emerging Tech Marketing

North America – Spatial / AR / VR / NFT / Metaverse Tech

Moving to Web 3.0 means more privacy and less ability to reach customers the way we do now. Campaigns that are building communities and experiences for customers (including metaverse) and finding advertising opportunities including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand through use of new technology like NFT to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all new Web 3.0 technologies.

Silver Winner

Let Your Sole Out
General Mills and Mindshare for

Let Your Sole Out

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E-commerce marketing

North America – Integrated Ecommerce Innovation

Campaigns showcasing best use of 360 E-commerce highlighting marketing & advertising strategies, creatives and online experiences & activations on an ecommerce platform to carry out innovative marketing/sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how the campaign and any influencers or celebrities used, successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Shoppable Walmart Hub
BP and Mindshare for

Shoppable Walmart Hub

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Creative

North America – Short or Long Form Video

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.

Bronze Winner

Indeed Rising Voices Season 2
Indeed and EssenceMediacom for

Indeed Rising Voices Season 2

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2023 Smarties North America Industry Award Winners

Swipe to scroll through the gallery

Digital Agency of the Year

Moburst

Creative Agency of the Year

Wunderman Thompson

Media Agency of the Year

Mindshare

Brand of the Year

Foundation to Combat Antisemitism (FCAS)

Advertiser of the Year

Ally Financial

    Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity & Inclusion
  • Marketing Impact

  • Brand Experience
  • Instant Impact / Promotion
  • Product and / or Service Launch
  • Co-branded Marketing
  • Small Budget, Big Impact
  • Impact Media

  • Omnichannel Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports
  • Emerging Tech Marketing

  • Data Insights / Contextual Marketing
  • Programmatic
  • Performance Marketing
  • Spatial / AR / VR / NFT / Metaverse Tech
  • E-commerce marketing

  • Integrated Ecommerce Innovation
  • Creative

  • Short or Long Form Video