• Smarties X Global
  • North America
  • EMEA
  • APAC
  • Türkiye
  • India
  • Vietnam
  • MENA
  • Indonesia
  • Germany
  • Thailand
  • Philippines
  • KSA

Presenting The Smarties APAC 2023 Winners

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BLACKPINK In Your Oreo

APAC Best In Show

Mondelez International and Leo Burnett Indonesia for

BLACKPINK In Your Oreo

Credits

Sony Nichani, CEO, Leo Burnett Indonesia
Ravi Shanker, CCO, Leo Burnett Indonesia
Dafi Alfadila, Sr.Creative Director, Leo Burnett Indonesia
Randy Handoko, Sr.Art Director, Leo Burnett Indonesia
Septian Listyanto, Art Director, Leo Burnett Indonesia
Evlin Debora, Copywriter, Leo Burnett Indonesia
Joshua Tjandra, Copywriter, Leo Burnett Indonesia
Monideepa Nandi, Regional Business Director, Leo Burnett Indonesia
Avisenia Qashashi, Associate Account Director, Leo Burnett Indonesia
Athaya Thalla, Sr.Account Executive, Leo Burnett Indonesia
Timothy Laksmana, Associate Social Media Director, Leo Burnett Indonesia
Rezzi Saputra, Social Media Manager, Leo Burnett Indonesia
Anti Istianti, Sr.Producer Broadcast, Leo Burnett Indonesia
Nilakshi Medhi, Head of Strategic Planning, Leo Burnett Indonesia
Vebrian Wijaya, Motion Designer, Vebz Visual Solution
Nikhil Rao, Vice President Marketing, Mondelez International
Vikram Chandratrey, Head of Marketing Indonesia & Oreo SEA, Mondelez International
Jovena Loon, Senior Brand Manager Oreo, SEA, Mondelez International
Akshay Brijkrishan, Digital Lead - Consumer Experience, Mondelez International
Thinesh Muniandy, Overall Lead Producer SEA, Mediamonks
Andrea Dimasuay, Account Director SEA, Mediamonks
Liukh -, Director, -
Semi Kim, Assistant Director, -
Chloe Ko, Executive Producer, -
Ratri Kartika Sari, AV Video Producer, Imaginary
Revli Pradana, AV Video Editor, Imaginary

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Purpose Driven Marketing

APAC – Brand Purpose / Activism

Campaigns that use the brand's platform to promote a cause or social issue, including sustainability, to benefit society and give back for the greater good. This can include social, political, corporate sustainability, economic, and/or environmental campaigns for brands, products, services, or initiatives addressing a new program or expanding on an existing one. Example: campaigns focused on giving back to society and promoting social responsibility through a brand's influence and reach.

Gold Winner

Google: Defeating cyber Bad Friends together
Google and Dentsu Creative for

Google: Defeating cyber Bad Friends together

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Silver Winner

Kotex Fights Back Period Stigma - Bloody Awesome Series
Kimberly Clark and Mindshare Vietnam / WPP for

Kotex Fights Back Period Stigma - Bloody Awesome Series

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Bronze Winner

Sống Mới Với Cũ
Chợ Tốt and Chợ Tốt for

Sống Mới Với Cũ

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Purpose Driven Marketing

APAC – Social Impact Marketing

We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity, & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing, or positively changing attitudes and behaviors.

Gold Winner

Thumbstopping Beauty Biases
Unilever and Mindshare India for

Thumbstopping Beauty Biases

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Silver Winner

MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers
Grab and Grab / Grab for

MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers

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Silver Winner

HeartSpeak: Voice of the Voiceless
Global Digital Niaga and Wavemaker for

HeartSpeak: Voice of the Voiceless

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Silver Winner

ABC | Moms’ Open Kitchen
Kraft Heinz ABC and Leo Burnett Indonesia for

ABC | Moms’ Open Kitchen

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Bronze Winner

Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.
Google Search and Toaster India for

Bolne Se Sab Hoga - How Google Search empowered young Indian women to speak up to reach for their dreams.

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Purpose Driven Marketing

APAC – Diversity & Inclusion

Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexual orientation, disability, race, ethnicity, origin, religion or economic status (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime - (painting, sculpture, architecture, music, literature, history, etc.) - in order to uplift the lives of people and society at large. Describe creative work or strategy specifically directed to these communities and any relevant cultural differences.

Gold Winner

GrabConnect - Digitalising Vietnam’s Farm-to-Door Supply Chain
Grab and Grab for

GrabConnect - Digitalising Vietnam’s Farm-to-Door Supply Chain

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Silver Winner

Stop The Beauty Test
Unilever and Mindshare India for

Stop The Beauty Test

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Bronze Winner

From Fear to Honor – Embracing Heat & Sweat with Pride
Reckitt and McCANN Indonesia for

From Fear to Honor – Embracing Heat & Sweat with Pride

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Bronze Winner

MAYBELLINE 3.0 - EVERY FLAW IS A 10
L'OREAL and XYZ SAIGON for

MAYBELLINE 3.0 - EVERY FLAW IS A 10

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Marketing Impact

APAC – Brand Experience

Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience. Additionally, campaigns may incorporate new-age technological solutions to achieve desired business results and make a significant impact on the business.

Gold Winner

BLACKPINK In Your Oreo
Mondelez International and Leo Burnett Indonesia for

BLACKPINK In Your Oreo

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Gold Winner

Silk Secret Messages
Mondelez and Wavemaker India for

Silk Secret Messages

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Bronze Winner

Kotex Bloody Awesome Music Journey To Break Period Stigmas
Kimberly Clark and Mindshare Vietnam / WPP for

Kotex Bloody Awesome Music Journey To Break Period Stigmas

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Marketing Impact

APAC – Instant Impact / Promotion

Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, or an instant win campaign to support the sales and business impact of marketing, a product or service directed at either the customer, sales staff, or distribution channel members.

Gold Winner

Happiness is to Enjoy Flying
Vietjet Air and PMAX for

Happiness is to Enjoy Flying

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Silver Winner

Swiggy Rescues "Foodies in Need" with a One-Click Install Experience on Glance
Swiggy and InMobi | Glance for

Swiggy Rescues "Foodies in Need" with a One-Click Install Experience on Glance

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Silver Winner

How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT?
Techcombank and dentsu Redder for

How Techcombank broke ALL RECORDS of bank promotion with the new formula of PROMO-TAINMENT?

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Marketing Impact

APAC – Customer Journey Marketing - Lead Generation / CRM

Campaigns that have a significant impact on the business by strategically applying marketing technology, including third-party platforms such as CRM, CMS, and payment systems. Entries should demonstrate how the use of these platforms generated prospects and leads, resulting in increased sales, conversions, purchase intent, or loyalty and retention, while delivering measurable ROI results and business impact. Successful campaigns should showcase the potential of these platforms to deliver tangible results, and how they were used to provide the best possible experience for customers while driving brand growth and success.

Gold Winner

How La Vie 19 Liters Transforms Its Business Model
Nestlé and Mindshare Vietnam / WPP for

How La Vie 19 Liters Transforms Its Business Model

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Silver Winner

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?
Unilever and Mindshare Vietnam / WPP for

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?

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Bronze Winner

HEINEKEN SILVER From Gems to Silver
Heineken and Leo Burnett for

HEINEKEN SILVER From Gems to Silver

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Bronze Winner

How Nestlé Health Science Created Seamless O2O Experiences with Holistic CRM Strategy
Nestlé and Adtima / FMC Marketing for

How Nestlé Health Science Created Seamless O2O Experiences with Holistic CRM Strategy

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Marketing Impact

APAC – Product and / or Service Launch

Campaigns showcasing an effective customer focused product or service launch. Work that launched, or re-launched, a product or service highlighting the impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness, and tangible results are key points to be shared.

Gold Winner

BLACKPINK In Your Oreo
Mondelez International and Leo Burnett Indonesia for

BLACKPINK In Your Oreo

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Silver Winner

Louis Vuitton's Destination Aranya
LVMH and Mindshare for

Louis Vuitton's Destination Aranya

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Silver Winner

Edelweiss Festive - The First Snow Show in Vietnam
HEINEKEN and Dentsu Redstar for

Edelweiss Festive - The First Snow Show in Vietnam

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Bronze Winner

Tiger Soju Infused Lager Launch: Asian Explosion In A Bottle
HEINEKEN and DENTSU REDSTAR / HAKUHODO / ICON / GALAXY / LEGATO for

Tiger Soju Infused Lager Launch: Asian Explosion In A Bottle

View Case Study | Credits
Marketing Impact

APAC – Real Time Marketing

Campaigns showcasing the most successful and engaging creative and media execution based on real-time information and platforms delivering on the brand's objectives. Campaigns that include new age technology solutions in an immediate and meaningful way delivered for achieving desired business results and business impact. Use of GPS, geolocation and/or proximity technologies. Brands and tech providers giving their consumers an engaging, personalised and targeted brand experience using proximity technology or location-based data or contextual targeting. Campaign must include specifics on business impact against marketing goals.

Gold Winner

Thumbstopping Beauty Biases
Unilever and Mindshare India for

Thumbstopping Beauty Biases

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Silver Winner

THE NET PRACTICE OF STOCK TRADING
RKSV Securities Pvt Ltd and Mindshare India for

THE NET PRACTICE OF STOCK TRADING

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Bronze Winner

VIETJET - Personalization with Real-time Data
Vietjet and PMAX for

VIETJET - Personalization with Real-time Data

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Bronze Winner

Grab x Google Travel Bravely
Grab and Grab for

Grab x Google Travel Bravely

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Impact Media

APAC – Omnichannel Marketing

Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.

Gold Winner

Silk Secret Messages
Mondelez and Wavemaker India for

Silk Secret Messages

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Gold Winner

BLACKPINK in Your Oreo
Mondelez International and Leo Burnett Indonesia for

BLACKPINK in Your Oreo

Watch Video | Credits

Silver Winner

Dove: 100 Girls, 100 Kinds of Beauty
Unilever and Mindshare for

Dove: 100 Girls, 100 Kinds of Beauty

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Bronze Winner

Qualcomm: Discover China's Endemic Species
Qualcomm and Mindshare for

Qualcomm: Discover China's Endemic Species

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Impact Media

APAC – Cross Digital Media Marketing

Truly digital campaigns are now the main stay of many marketing and advertising strategies and are driving most of the spends integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, (digital) billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.

Bronze Winner

HEINEKEN SILVER From Gems to Silver
Heineken and Leo Burnett for

HEINEKEN SILVER From Gems to Silver

View Case Study | Credits

Bronze Winner

Downy Harumkan Indonesia: Hijacking Indonesia Independence Day with Cross Digital Media
Procter & Gamble and EssenceMediacom Indonesia for

Downy Harumkan Indonesia: Hijacking Indonesia Independence Day with Cross Digital Media

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Impact Media

APAC – Social Media Marketing

This category aims to recognize outstanding marketing and advertising campaigns that utilize one or multiple social platforms to reach a targeted audience, impact business objectives, and enhance relationships with brands, communities, or consumers. Successful strategies that have effectively communicated with target audiences through social messaging apps and text messaging (SMS/MMS, RCS) to drive sales, engagement, leads, or even foot traffic will be highly considered. The submission should demonstrate how client objectives were met and a significant return on investment (ROI) was achieved through the strategies.

Gold Winner

BLACKPINK in Your Oreo
Mondelez International and Leo Burnett Indonesia for

BLACKPINK in Your Oreo

Watch Video | Credits

Silver Winner

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?
Unilever and Mindshare Vietnam / WPP for

P/S - WHEN WAS THE LAST TIME YOU MET A DENTIST?

Watch Video | Credits

Silver Winner

Silk Secret Messages
Mondelez and Wavemaker India for

Silk Secret Messages

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Impact Media

APAC – Creator / Influencer / Celebrity Marketing

Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumer attention, interaction and engagement that encourage transactions. Content related to a brand created by consumers, the creator economy - showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience, and shared through social media to increase brand engagement, sales, create buzz about a product or service. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Yili's Football Farewell: Letters to Our Legends
Yili Group and Mindshare China for

Yili's Football Farewell: Letters to Our Legends

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Silver Winner

Pantene Miracles Conditioner – No More Setengah-setengah
P&G and EssenceMediacom Indonesia for

Pantene Miracles Conditioner – No More Setengah-setengah

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Bronze Winner

Skipper Pipes : A New Skipper in the Market
Skipper Ltd and Mindshare India for

Skipper Pipes : A New Skipper in the Market

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Impact Media

APAC – Gaming, Gamification & E-Sports

Campaigns showcasing interactive storytelling as a main stay of the campaign and mainstream gaming apps, gamification applications, in campaign/app gaming or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.

Gold Winner

BEROCCA - TRANSCEND THE POSITIVE ENERGY
Bayer and Carnival / EssenceMediacom for

BEROCCA - TRANSCEND THE POSITIVE ENERGY

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Silver Winner

HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING
HEINEKEN and Dentsu Redstar for

HEINEKEN Silver x AOV 2022 – CRACK THE CULTURE’S CODE OF GAMING

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Bronze Winner

THE NET PRACTICE OF STOCK TRADING
RKSV Securities Pvt Ltd and Mindshare India for

THE NET PRACTICE OF STOCK TRADING

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Emerging Tech Marketing

APAC – Data Insights / Contextual Marketing

Use of customer data, analytics, and technology, that play an integral role in the development and execution of a meaningful relationship with a specific audience. Show the most successful and engaging media and creative execution based on real-time information and/or data insights and platform to shape the marketing strategies delivering on the brand's objectives rooted in data-driven customer insight contributing significantly to the business impact including ROI demonstrating elements, such as segmentation or real time targeting, to improve the end user's experience.

Gold Winner

Oreo Undercover Ads
Mondelez International and Leo Burnett Indonesia for

Oreo Undercover Ads

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Silver Winner

The UV Alarmer
Unilever and Mindshare Vietnam / WPP for

The UV Alarmer

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Bronze Winner

THE NET PRACTICE OF STOCK TRADING
RKSV Securities Pvt Ltd and Mindshare India for

THE NET PRACTICE OF STOCK TRADING

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Emerging Tech Marketing

APAC – Programmatic

A campaign that demonstrates how the use of a programmatic/RTB platform improved targeting and increased the efficiency and effectiveness in buying, selling, and creating a digital/mobile advertising solution. Entries can include campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.

Silver Winner

Grab x Google Travel Bravely
Grab and Grab for

Grab x Google Travel Bravely

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Bronze Winner

Vo Lam Truyen Ky MAX – Programmatic Marketing to the MAX
VNGGames and INNITY SOFTWARE AND ADVERTISING COMPANY LIMITED for

Vo Lam Truyen Ky MAX – Programmatic Marketing to the MAX

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Emerging Tech Marketing

APAC – Audio / Voice / Sonic Branding

Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms like Pandora, Spotify, YouTube, etc., or activation leveraging a space or using a more permanent spatial feature. Campaigns and/or individual measures that demonstrate a special effort and/or excellent interpretation of existing data. This includes excellently developed and implemented insights as well as exceptionally executed segmentations, the acquisition and/or enrichment of data and specific knowledge about the addressees, the granting of permissions, etc.

Silver Winner

Little Heroes Big Power
Lego China and Initiative China / Initiative for

Little Heroes Big Power

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Silver Winner

Vim Black for Men
Unilever and Mindshare India for

Vim Black for Men

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Emerging Tech Marketing

APAC – Experimental / Innovation Technology

Campaigns that enhance a branded experience by using experimental and innovative technology or applications including the use of Web 3.0 to create immersive large-scale or small-scale digital experiences and events in a way that impresses consumers and drives deeper engagement for fans, ultimately delivering an unforgettable digital or physical experience. Seeking campaigns that showcase creative use of media, highlighting innovative ways of using new or existing technology or applications that are genuinely groundbreaking or innovative to engage with consumers and drive engagement. Examples could include art exhibitions, fairs, trade shows, and signage. Submissions should also include quantifiable business results.

Gold Winner

OREO Lucky Twist
Mondelez International and Leo Burnett Vietnam for

OREO Lucky Twist

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Silver Winner

HeartSpeak: Voice of the Voiceless
Global Digital Niaga and Wavemaker for

HeartSpeak: Voice of the Voiceless

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Bronze Winner

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement
Global Digital Niaga and Wavemaker / YMT for

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement

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Emerging Tech Marketing

APAC – Spatial / AR / VR / NFT / Metaverse Tech

Moving to Web 3.0 means more privacy and less ability to reach customers the way we do now. Campaigns that are building communities and experiences for customers (including metaverse) and finding advertising opportunities including partnerships and collaborations with creators to leverage their audience and bring innovation, impact and communication power to the brand through use of new technology like NFT to enhance the visual experience of a brand, product, service, or message including, but not limited to AI, AR, VR, robotics, gadgets and electronics, wearable and interactive technology etc. Can be a stand-alone experience, or an extended reality which combines all new Web 3.0 technologies.

Gold Winner

Silk Secret Messages
Mondelez and Wavemaker India for

Silk Secret Messages

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Silver Winner

Noah X Tommy Hilfiger
Tommy Hilfiger and Wavemaker (China) for

Noah X Tommy Hilfiger

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Bronze Winner

TIGER CRYSTAL RAVE - THE FIRST-EVER PHYGITAL MUSIC EXPERIENCE TO LEAD & BREAK BEER CONVENTION TO THE YOUNGSTERS
HEINEKEN VIETNAM BREWERY LIMITED COMPANY and DENTSU REDSTAR / HAKUHODO for

TIGER CRYSTAL RAVE - THE FIRST-EVER PHYGITAL MUSIC EXPERIENCE TO LEAD & BREAK BEER CONVENTION TO THE YOUNGSTERS

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Bronze Winner

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement
Global Digital Niaga and Wavemaker / YMT for

Smile to Unlock: E-commerce Discounts Meet Joyful Engagement

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E-commerce marketing

APAC – Live (Streaming) E-commerce

Campaigns showcasing best use of content through live streaming highlighting marketing & advertising strategies, creatives capturing consumers attention, interaction and engagement that encourage transactions. Please share quantifiable results demonstrating how the influencers or celebrities used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Shikhar Super Chat - Unilever's Sales Rep of the Year!
Unilever and Mindshare India for

Shikhar Super Chat - Unilever's Sales Rep of the Year!

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Silver Winner

L'Oréal Paris Hyaluronic Acid (Ha) Revitalift Livestream Marathon
L'Oréal and Starcom / TikTok Vietnam for

L'Oréal Paris Hyaluronic Acid (Ha) Revitalift Livestream Marathon

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Silver Winner

Noah X Tommy Hilfiger
Tommy Hilfiger and Wavemaker (China) for

Noah X Tommy Hilfiger

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E-commerce marketing

APAC – Integrated Ecommerce Innovation

Campaigns showcasing best use of 360 E-commerce highlighting marketing & advertising strategies, creatives and online experiences & activations on an ecommerce platform to carry out innovative marketing/sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how the campaign and any influencers or celebrities used, successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.

Gold Winner

Clear's KPL Player Cards Launch
Unilever and Mindshare for

Clear's KPL Player Cards Launch

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Gold Winner

GrabConnect - Digitalising Vietnam’s Farm-to-Door Supply Chain
Grab and Grab for

GrabConnect - Digitalising Vietnam’s Farm-to-Door Supply Chain

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Silver Winner

Samsung Galaxy Z Flip4 & Fold4 Smartphone launch_Amazon Ads
Samsung and Cheil India / Amazon Ads for

Samsung Galaxy Z Flip4 & Fold4 Smartphone launch_Amazon Ads

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Bronze Winner

Smile to Unlock: Ecommerce Discounts Meet Joyful Engagement
Global Digital Niaga and Wavemaker for

Smile to Unlock: Ecommerce Discounts Meet Joyful Engagement

Watch Video | Credits
E-commerce marketing

APAC – O2O / New Retail / Innovative & New Tech Sales Channels

This award celebrates the best use of new technologies in O2O marketing, where online and offline channels and data are integrated and innovated to provide users with better participation and buying experience. The campaign should demonstrate how it used media creatively and strategically to connect with consumers and achieve the desired results / business impact. The campaign should also highlight how it used influencers or celebrities to drive brand experience / purpose, traffic, and transactions. The campaign should share quantifiable results that show the effectiveness and ROI of the O2O marketing strategy. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted and engaged audience(s), and encouraged transactions.

Gold Winner

KangShiFu: Propelling Restaurants to Stardom
Master Kong and Mindshare China for

KangShiFu: Propelling Restaurants to Stardom

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Silver Winner

MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers
Grab and Grab / Grab for

MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers

Watch Video | Credits

Silver Winner

GrabConnect - Digitalising Vietnam’s Farm-to-Door Supply Chain
Grab and Grab for

GrabConnect - Digitalising Vietnam’s Farm-to-Door Supply Chain

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Creative

APAC – Customer (CX) / User Experience (UX) & Design

This award focuses on a campaign/brand that provides a truly outstanding customer experience and/or user experience on a platform, or integrated platforms/omni-channel showcasing design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless, and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability achieving best B2C or B2B results.

Gold Winner

Project Relate
Google and Toaster Singapore for

Project Relate

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Silver Winner

The BIG CAT that Brings You BIG LUCK
Techcombank and dentsu Redder for

The BIG CAT that Brings You BIG LUCK

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Bronze Winner

5 Star Mush Detector
Mondelez and Wavemaker for

5 Star Mush Detector

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Creative

APAC – Personalisation

Campaigns that perfect the consumer journey and create personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.

Gold Winner

Oreo Undercover Ads
Mondelez International and Leo Burnett Indonesia for

Oreo Undercover Ads

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Silver Winner

MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers
Grab and Grab / Grab for

MYNAME Promocodes - Turning Grab Transport Drivers into GrabFood Affiliate Marketers

Watch Video | Credits

Bronze Winner

Samsung Galaxy Z FLIP4 | Z FOLD4 - Curate Your Flex Mode
Samsung Galaxy and Cheil Vietnam for

Samsung Galaxy Z FLIP4 | Z FOLD4 - Curate Your Flex Mode

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Bronze Winner

Creative Personalisation for Airtel Xstream Fiber
Airtel and Performics India for

Creative Personalisation for Airtel Xstream Fiber

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Creative

APAC – Short or Long Form Video

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.

Gold Winner

Winterlands Code Hunt
Google Play and Toaster Singapore for

Winterlands Code Hunt

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Silver Winner

5 Stars Everywhere
Mondelez and Wavemaker for

5 Stars Everywhere

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Bronze Winner

Dove: 100 Girls, 100 Kinds of Beauty
Unilever and Mindshare for

Dove: 100 Girls, 100 Kinds of Beauty

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2023 Smarties APAC Industry Award Winners

Digital Agency of the Year

PMax

Enabling Technology Company of the Year

Bobble AI

Specialist Agency of the Year

Media.Monks

Publisher of the Year

Grab

Creative Agency of the Year

Leo Burnett Indonesia

Media Agency of the Year

Wavemaker Indonesia

Agency Network of the Year

Mindshare

Holding Agency Company of the Year

WPP

Brand of the Year

Oreo

Most Resilient Brand of the Year

Grab

Advertiser of the Year

Mondelez International

    Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity & Inclusion
  • Marketing Impact

  • Brand Experience
  • Instant Impact / Promotion
  • Customer Journey Marketing - Lead Generation / CRM
  • Product and / or Service Launch
  • Real Time Marketing
  • Impact Media

  • Omnichannel Marketing
  • Cross Digital Media Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports
  • Emerging Tech Marketing

  • Data Insights / Contextual Marketing
  • Programmatic
  • Audio / Voice / Sonic Branding
  • Experimental / Innovation Technology
  • Spatial / AR / VR / NFT / Metaverse Tech
  • E-commerce marketing

  • Live (Streaming) E-commerce
  • Integrated Ecommerce Innovation
  • O2O / New Retail / Innovative & New Tech Sales Channels
  • Creative

  • Customer (CX) / User Experience (UX) & Design
  • Personalisation
  • Short or Long Form Video
  • Industry Awards

  • Digital Agency of the Year
  • Enabling Technology Company of the Year
  • Specialist Agency of the Year
  • Publisher of the Year
  • Creative Agency of the Year
  • Media Agency of the Year
  • Agency Network of the Year
  • Holding Agency Company of the Year
  • Brand of the Year
  • Most Resilient Brand of the Year
  • Advertiser of the Year