Presenting The Smarties Philippines 2023 Winners
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Philippines Best In Show
Unilever and Mindshare / Anymind (POKKT) for
Tresemme's KOL-Powered Immersive Shopping Experience
Credits
Loren Saguil, Partner - Client Leadership, Mindhshare
Micheal Palileo, Senior Sales Manager, Pokkt
Kitty Faustino, Partner - Client Leadership, Mindshare
Oscar Maalihan, Director - Client Leadership, Mindshare
April Lagua, Associate Director, Mindshare
Mark Matibag, Brand Manager, Unilever
Lydia Husen Kartadinata, Assistant Brand Manager, Unilever
Purpose Driven Marketing
Philippines – Brand Purpose / Activism
Campaigns that use the brand's platform to promote a cause or social issue, including sustainability, to benefit society and give back for the greater good. This can include social, political, corporate sustainability, economic, and/or environmental campaigns for brands, products, services, or initiatives addressing a new program or expanding on an existing one. Example: campaigns focused on giving back to society and promoting social responsibility through a brand's influence and reach.
Gold Winner
Opella Healthcare Philippines and Wizard Manila / Screentology, Inc. for
Resilient Kids
Watch Video | CreditsBronze Winner
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic
Unilever RFM Ice Cream, Inc. and Mindshare Philippines for
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic
Watch Video | CreditsBronze Winner
Unilever and Mindshare Philippines for
Breeze: Empowering Young Filipino Changemakers to Get Dirty for Good
Watch Video | CreditsPurpose Driven Marketing
Philippines – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity, & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing, or positively changing attitudes and behaviors.
Gold Winner
GLOBE TELECOM and Publicis JimenezBasic for
Globe for Education: Tuloy ang Edukasyon, Tuloy ang Pag-asa Campaign (Continued Education, Continued Hope)
Watch Video | CreditsSilver Winner
Globe Telecom and Publicis JimenezBasic for
Globe Business “Atin ang Tuloy-Tuloy na Success”
Watch Video | CreditsBronze Winner
Opella Healthcare Philippines and Wizard Manila / Screentology, Inc. for
Resilient Kids
Watch Video | CreditsBronze Winner
The Hershey Company and UM Singapore for
Hershey's International Women's Day
Watch Video | CreditsPurpose Driven Marketing
Philippines – Diversity & Inclusion
Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexual orientation, disability, race, ethnicity, origin, religion or economic status (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime - (painting, sculpture, architecture, music, literature, history, etc.) - in order to uplift the lives of people and society at large. Describe creative work or strategy specifically directed to these communities and any relevant cultural differences.
Silver Winner
The Hershey Company and IPG Mediabrands / Twitch for
International Women's Day: Celebrate #HerForShe
Watch Video | CreditsBronze Winner
The Hershey Company and UM Singapore for
Hershey's International Women's Day
Watch Video | CreditsMarketing Impact
Philippines – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience. Additionally, campaigns may incorporate new-age technological solutions to achieve desired business results and make a significant impact on the business.
Gold Winner
Unilever and Mindshare Philippines for
Surf’s Live Streamer Collaboration: “From One Wise Mom to Another
Watch Video | CreditsSilver Winner
Samsung Electronics Philippines Corp. and Starcom Philippines / Publicis Media Philippines for
The Clack Flex Challenge
Watch Video | CreditsBronze Winner
Globe Telecom and Publicis JimenezBasic for
Globe Business “Atin ang Tuloy-Tuloy na Success”
Watch Video | CreditsMarketing Impact
Philippines – Instant Impact / Promotion
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, or an instant win campaign to support the sales and business impact of marketing, a product or service directed at either the customer, sales staff, or distribution channel members.
Gold Winner
Globe Telecom, Inc. and Publicis JimenezBasic for
Globe Prepaid Go+99: Must-haves and Plus-Haves for the Evolving GenZ Essentials
Watch Video | CreditsSilver Winner
Unilever and Mindshare Philippines for
Surf Kada Spin, Sure Win (Win for Every Spin): Engaging Filipino Consumers with prizes and rewards
Watch Video | CreditsBronze Winner
Unilever and Mindshare Philippines / InMobi for
Cream Silk Empowers Modern Filipinas to be their Best
Watch Video | CreditsMarketing Impact
Philippines – Product and / or Service Launch
Campaigns showcasing an effective customer focused product or service launch. Work that launched, or re-launched, a product or service highlighting the impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness, and tangible results are key points to be shared.
Gold Winner
Samsung Electronics Philippines Corp. and Starcom Philippines / Publicis Media Philippines for
The Clack Flex Challenge
Watch Video | CreditsSilver Winner
Unilever and Mindshare Philippines / InMobi for
Cream Silk Empowers Modern Filipinas to be their Best
Watch Video | CreditsImpact Media
Philippines – Cross Digital Media Marketing
Truly digital campaigns are now the main stay of many marketing and advertising strategies and are driving most of the spends integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, (digital) billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
Gold Winner
Unilever and Mindshare / Anymind (POKKT) for
Tresemme's KOL-Powered Immersive Shopping Experience
Watch Video | CreditsSilver Winner
Nestle Philippines and Openmind Philippines. for
You Are My #1 Mom
Watch Video | CreditsImpact Media
Philippines – Social Media Marketing
This category aims to recognize outstanding marketing and advertising campaigns that utilize one or multiple social platforms to reach a targeted audience, impact business objectives, and enhance relationships with brands, communities, or consumers. Successful strategies that have effectively communicated with target audiences through social messaging apps and text messaging (SMS/MMS, RCS) to drive sales, engagement, leads, or even foot traffic will be highly considered. The submission should demonstrate how client objectives were met and a significant return on investment (ROI) was achieved through the strategies.
Silver Winner
Unilever and Mindshare / Anymind (POKKT) for
Tresemme's KOL-Powered Immersive Shopping Experience
Watch Video | CreditsBronze Winner
The Hershey Company and UM Singapore for
Hershey's International Women's Day
Watch Video | CreditsImpact Media
Philippines – Creator / Influencer / Celebrity Marketing
Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumer attention, interaction and engagement that encourage transactions. Content related to a brand created by consumers, the creator economy - showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience, and shared through social media to increase brand engagement, sales, create buzz about a product or service. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Gold Winner
The Hershey Company and IPG Mediabrands / Twitch for
International Women's Day: Celebrate #HerForShe
Watch Video | CreditsSilver Winner
Unilever and Mindshare Philippines for
Knorr Create Your Own Tinola Adventure
Watch Video | CreditsImpact Media
Philippines – Gaming, Gamification & E-Sports
Campaigns showcasing interactive storytelling as a main stay of the campaign and mainstream gaming apps, gamification applications, in campaign/app gaming or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
Bronze Winner
Universal Robina Corporation Philippines and Spark Foundry Philippines / Digital Turbine Inc. for
Mobile Gamification Inspires Filipino Gamers to Treat Themselves Good with Swiss Miss
Watch Video | CreditsEmerging Tech Marketing
Philippines – Data Insights / Contextual Marketing
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a meaningful relationship with a specific audience. Show the most successful and engaging media and creative execution based on real-time information and/or data insights and platform to shape the marketing strategies delivering on the brand's objectives rooted in data-driven customer insight contributing significantly to the business impact including ROI demonstrating elements, such as segmentation or real time targeting, to improve the end user's experience.
Gold Winner
Unilever Philippines and Mindshare Philippines / Digital Turbine Inc. for
Knorr Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills
Watch Video | CreditsSilver Winner
Ford Motor Company Philippines and Mindshare Philippines for
Ford Everest - Maximizing Household Data to Capture High-Value Consumers
Watch Video | CreditsEmerging Tech Marketing
Philippines – Programmatic
A campaign that demonstrates how the use of a programmatic/RTB platform improved targeting and increased the efficiency and effectiveness in buying, selling, and creating a digital/mobile advertising solution. Entries can include campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.
Bronze Winner
Applabs Media and Applabs Media for
CPL & CPS Campaign Digido by Applabs Media
Watch Video | CreditsBronze Winner
REBISCO and Mindshare for
How AI helped Rebisco Sandwich's Growth in the Category
Watch Video | CreditsEmerging Tech Marketing
Philippines – Experimental / Innovation Technology
Campaigns that enhance a branded experience by using experimental and innovative technology or applications including the use of Web 3.0 to create immersive large-scale or small-scale digital experiences and events in a way that impresses consumers and drives deeper engagement for fans, ultimately delivering an unforgettable digital or physical experience. Seeking campaigns that showcase creative use of media, highlighting innovative ways of using new or existing technology or applications that are genuinely groundbreaking or innovative to engage with consumers and drive engagement. Examples could include art exhibitions, fairs, trade shows, and signage. Submissions should also include quantifiable business results.
Bronze Winner
Unilever and Mindshare Philippines / Anymind (POKKT) for
Master #BringYourClayGame from Gaming to Grooming
Watch Video | CreditsCreative
Philippines – Customer (CX) / User Experience (UX) & Design
This award focuses on a campaign/brand that provides a truly outstanding customer experience and/or user experience on a platform, or integrated platforms/omni-channel showcasing design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless, and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability achieving best B2C or B2B results.
Gold Winner
Knoxport Inc. and Wavemaker Philippines / Digital Turbine Inc. for
Mobile Gamification Pumps Up The Party in KFC Christmas Bucket Meal Campaign
Watch Video | CreditsSilver Winner
Unilever Philippines and Mindshare Philippines / Digital Turbine Inc. for
Knorr Gamified Mobile Campaign Inspires Young Filipino Cooks to Sharpen Their Cooking Skills
Watch Video | CreditsBronze Winner
Unilever and Mindshare Philippines / Anymind (POKKT) for
Master -Game On, Groom Up: Redefining #BringYourClayGame with Cutting-Edge AR
Watch Video | CreditsCreative
Philippines – Personalisation
Campaigns that perfect the consumer journey and create personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.
Gold Winner
Nestle Philippines and Openmind Philippines for
MAGGI RECIPE DCO CAMPAIGN
Watch Video | CreditsSilver Winner
Unilever Philippines and Mindshare Philippines / Wunderman Thompson / Spotify Advertising for
Unilever Cream Silk Dynamic Audio Campaign
Watch Video | CreditsCreative
Philippines – Short or Long Form Video
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.
Gold Winner
Nestle Philippines and Openmind Philippines. for
You Are My #1 Mom
Watch Video | CreditsSilver Winner
Unilever and Mindshare Philippines for
Do the #RexonaFirstDayVibe
Watch Video | Credits2023 Smarties Philippines Industry Award Winners
Digital Agency of the Year
The Huddle Room
Enabling Technology Company of the Year
Digital Turbine
Publisher of the Year
Summit Media
Creative Agency of the Year
Publicis JimenezBasic
Media Agency of the Year
Mindshare
Holding Agency Company of the Year
WPP
Brand of the Year
Globe Telecom
Advertiser of the Year
Unilever