Presenting The Smarties Thailand 2023 Winners
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Thailand Best In Show
Google Play and Toaster Singapore for
Winterlands Code Hunt
Credits
Vinod Savio, Executive Creative Director, Toaster Singapore
Ryan Barton, Head of Strategy, Toaster Singapore
Adryanto Santosa, Creative Group Head, Toaster Singapore
Vikram James, Copywriter, Toaster Singapore
Melly Damayanti, Producer, Toaster Singapore
Peter Solomon, Senior Account Director, Toaster Singapore
Suhanisza Sudirman, Account Manager, Toaster Singapore
Sapna Chadha, Vice President, Marketing - India, Southeast Asia and South Asia, Google
Samit Malkani, Group Marketing Creative Manager - Brand, India & Southeast Asia, Google
Vibhor Khandelwal, Senior Product Marketing Manager, Google Play and Android, South East Asia, Google
Kyara Choi, Product Marketing Manager, Google Play, Google
Tham Si Jia, Marketing Specialist, Google
Purpose Driven Marketing
Thailand – Brand Purpose / Activism
Campaigns that use the brand's platform to promote a cause or social issue, including sustainability, to benefit society and give back for the greater good. This can include social, political, corporate sustainability, economic, and/or environmental campaigns for brands, products, services, or initiatives addressing a new program or expanding on an existing one. Example: campaigns focused on giving back to society and promoting social responsibility through a brand's influence and reach.
Gold Winner
Mondelez International and The Leo Burnett Group Thailand for
Your Oreo Smile
Watch Video | Credits
Purpose Driven Marketing
Thailand – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity, & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing, or positively changing attitudes and behaviors.
Purpose Driven Marketing
Thailand – Diversity & Inclusion
Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexual orientation, disability, race, ethnicity, origin, religion or economic status (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime - (painting, sculpture, architecture, music, literature, history, etc.) - in order to uplift the lives of people and society at large. Describe creative work or strategy specifically directed to these communities and any relevant cultural differences.
Bronze Winner
The Hershey Company and UM Singapore for
Hershey's International Women's Day
Watch Video | CreditsMarketing Impact
Thailand – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience. Additionally, campaigns may incorporate new-age technological solutions to achieve desired business results and make a significant impact on the business.
Gold Winner
Mondelez International (Thailand) Co., Ltd. and The Leo Burnett Group Thailand for
The Focus Challenge
Watch Video | CreditsGold Winner
Unilever and Mindshare for
Pond’s Triple Gluta Serum x Miss Grand Thailand
Watch Video | CreditsMarketing Impact
Thailand – Product and / or Service Launch
Campaigns showcasing an effective customer focused product or service launch. Work that launched, or re-launched, a product or service highlighting the impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness, and tangible results are key points to be shared.
Gold Winner
Mondelez International and The Leo Burnett Group Thailand for
BLACKPINK in Your Oreo
Watch Video | CreditsSilver Winner
PTG Energy Public Company Limited and The Leo Burnett Group Thailand for
The Fuel Delivery
Watch Video | Credits
Impact Media
Thailand – Cross Digital Media Marketing
Truly digital campaigns are now the main stay of many marketing and advertising strategies and are driving most of the spends integrating a minimum of 3 applications or mediums that enhances a brand experience. Showcase the various digital platforms and devices used to develop and amplify meaningful consumer engagement and business impact. This may include but is not limited to desktop, mobile, wearable technology, outdoor installations, (digital) billboards, retail experiences etc. Submissions for this category should hit the above marks and be strategically customized for each experience while delivering ROI.
Bronze Winner
Suntory PepsiCo Beverage (Thailand) Co., Ltd. and Zenith for
Pepsi Press Play
Watch Video | CreditsImpact Media
Thailand – Social Media Marketing
This category aims to recognize outstanding marketing and advertising campaigns that utilize one or multiple social platforms to reach a targeted audience, impact business objectives, and enhance relationships with brands, communities, or consumers. Successful strategies that have effectively communicated with target audiences through social messaging apps and text messaging (SMS/MMS, RCS) to drive sales, engagement, leads, or even foot traffic will be highly considered. The submission should demonstrate how client objectives were met and a significant return on investment (ROI) was achieved through the strategies.
Gold Winner
Mondelez International and The Leo Burnett Group Thailand for
BLACKPINK in Your Oreo
Watch Video | CreditsSilver Winner
The Hershey Company and UM Singapore for
Hershey's International Women's Day
Watch Video | CreditsImpact Media
Thailand – Creator / Influencer / Celebrity Marketing
Campaigns showcasing the best use of social platform/influencers highlighting new community sales models & advertising strategies, creatives capturing consumer attention, interaction and engagement that encourage transactions. Content related to a brand created by consumers, the creator economy - showcase how your brand has used a creator to create special content for your campaign with mostly seamless experience, and shared through social media to increase brand engagement, sales, create buzz about a product or service. Share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Silver Winner
Unilever and Mindshare for
Pond’s Triple Gluta Serum x Miss Grand Thailand
Watch Video | CreditsBronze Winner
Suntory PepsiCo Beverage (Thailand) Co., Ltd. and Zenith for
Pepsi Press Play
Watch Video | CreditsImpact Media
Thailand – Gaming, Gamification & E-Sports
Campaigns showcasing interactive storytelling as a main stay of the campaign and mainstream gaming apps, gamification applications, in campaign/app gaming or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
Silver Winner
Mondelez International (Thailand) Co., Ltd. and The Leo Burnett Group Thailand for
The Focus Challenge
Watch Video | CreditsBronze Winner
DTAC and Anymind (POKKT) for
DTAC Gaming Nation: Hands Detection
Watch Video | CreditsEmerging Tech Marketing
Thailand – Experimental / Innovation Technology
Campaigns that enhance a branded experience by using experimental and innovative technology or applications including the use of Web 3.0 to create immersive large-scale or small-scale digital experiences and events in a way that impresses consumers and drives deeper engagement for fans, ultimately delivering an unforgettable digital or physical experience. Seeking campaigns that showcase creative use of media, highlighting innovative ways of using new or existing technology or applications that are genuinely groundbreaking or innovative to engage with consumers and drive engagement. Examples could include art exhibitions, fairs, trade shows, and signage. Submissions should also include quantifiable business results.
Bronze Winner
DTAC and Anymind (POKKT) for
DTAC Gaming Nation: Hands Detection
Watch Video | CreditsCreative
Thailand – Personalisation
Campaigns that perfect the consumer journey and create personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.
Gold Winner
Mondelez International and The Leo Burnett Group Thailand for
Your Oreo Smile
Watch Video | Credits
2023 Smarties Thailand Industry Award Winners
Digital Agency of the Year
Brilliant & Million, Thailand
Enabling Technology Company of the Year
Tencent
Specialist Agency of the Year
Media.Monks
Publisher of the Year
Creative Agency of the Year
Leo Burnett
Media Agency of the Year
Wavemaker
Holding Agency Company of the Year
Publicis Groupe
Brand of the Year
Oreo
Advertiser of the Year
Mondelez International