Unilever and Foundation to Combat Antisemitism Takes Top Honors

New York, NY – July 8, 2024 – MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global and North American markets.

Rankings are now available, naming the marketing industry’s top agencies, marketers, brands and solution providers that deliver the highest level of business impact through modern marketing campaigns.

The MMA SMARTIES are the only global awards that identify and recognize the most innovative and effective modern marketing campaigns. The Business Impact Index expands the SMARTIES reach beyond the awards to benchmark what success looks like for the industry. To produce the rankings, the Index leverages the finalist and winner data from the previous year’s SMARTIES Awards programs globally using a proprietary methodology to determine the business impact, assigning points to campaigns and the organizations behind them. The methodology for the Index was developed in close collaboration with WARC, the global authority on advertising and media effectiveness.

“We are excited to share the complete rankings with the entire marketing industry,” says Rohit Dadwal, CEO, MMA Global APAC | Global Head of SMARTIES Worldwide. “A ranking on the MMA SMARTIES Business Impact Index indisputably proves the impact of the collective work created by marketers, advertisers, agencies and providers alike, and establishes them as market leaders while setting the bar for what it takes to drive business growth in modern marketing and inspire the next big idea.”

The best, most innovative companies driving impact and business growth through modern marketing across the globe are:

• Unilever – Advertiser
• Oreo – Brand
• WPP – Holding Company
• Mindshare Worldwide – Agency Network
• Leo Burnett – Creative Agency
• Mindshare – Media Agency
• Ingage – Digital/Specialist Agency
• Tencent – Solution Provider

Unilever, Mindshare, and WPP hold their #1 positions from last year’s rankings.

In North America, the best, most innovative companies driving impact and business growth through modern marketing are:

• Foundation to Combat Antisemitism – Advertiser & Brand
• Mindshare Worldwide – Agency Network
• The Richards Group – Creative Agency
• Mindshare – Media Agency
• ReShift Media – Digital/Specialist Agency
• AdTheorent – Solution Provider

To view the complete Index and rankings across categories by region, visit http://www.mmaglobal.com/smarties-index.

To access to the most comprehensive body of successful, award-winning work in modern marketing available today produced by the companies named on the Index, the MMA Case Study Hub—available exclusively to MMA membership—offers the insight and context as to why the work matters. This robust, highly-searchable database of more than 1,000 case studies, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the modern marketing landscape. Through real-world examples, marketers can get inspired by seeing what others in their industry are doing or examine the work of leading modern marketing creators to inform hiring decisions—and creators can evaluate the competition or gain insight into the past work of a prospective client to inform their approach to a specific creative challenge.

Both the Index and the Case Studies Hub are fueled by the SMARTIES award-winning and finalist campaigns. The 2024 SMARTIES Awards deadline is July 12th, with an extended deadline of July 31st. For more information or to submit work for consideration, visit the SMARTIES Awards website.