MMA Global Announces Appointment of Melis Ertem as CEO of MMA MEA | MMA Global

MMA Global Announces Appointment of Melis Ertem as CEO of MMA MEA

May 21, 2024

MMA Global, the leading global trade association for marketers, is thrilled to announce the appointment of Melis Ertem as its Türkiye, Middle East, and Africa (MEA) Chief Executive Officer (CEO).  

Melis is a pioneer in the marketing, technology, and telecommunications industries, with over two decades of experience shaping the landscape of modern marketing. Melis's career at Turkcell included establishing and leading the Mobile Marketing & Advertising Division, which achieved an annual revenue exceeding $150 million. In addition to her work at Turkcell, Melis played a key role in creating the first GSM Operator-led permission database, gaining over 13 million subscribers. This achievement set a new standard for customer engagement and data-driven marketing with advanced audience targeting capabilities.

As a Consumer Product Marketing Director, Melis continued to break new ground, overseeing multiple product categories, leading the acquisition of multiple companies such as “” first music streaming platform in Türkiye and driving significant growth. Her expertise and strategic insights have been sought after since 2013 when she began her role as a trusted Digital and Modern Marketing Consultant. In this capacity, she has collaborated with operators, agencies, and brands to enhance their marketing capabilities and effectively engage their target audience.

Melis's involvement with MMA since 2005 has been marked by transformative changes, notably spearheading the launch of the MMA EMEA Chapter in 2007 and the MMA Türkiye chapter in 2009. Her strategic foresight and visionary leadership were further recognized during her impactful tenure as the Global Chair of the MMA between 2010 and 2012. Since 2015, Melis has worked tirelessly advocating for MMA Global, consistently championing innovative approaches to reshape the marketing landscape.

In her current role, Melis is dedicated to fostering innovation, leveraging the power of AI, data, and emerging technologies to drive growth and influence in the ever-changing marketing industry. With a rich legacy of driving revenue, building robust communities, and fostering significant growth within the MMA, Melis is poised to lead the MEA region into a new era of change, innovation, growth, and leadership.