Experienced board members to help businesses in the region shape the future of marketing with mobile
SINGAPORE, 15 October 2019 – The Mobile Marketing Association (MMA), the leading global association for the mobile marketing industry, today announced the appointments of ten new board members to its Asia Pacific Board of Directors. Coming from diverse backgrounds and industries, the board members will help MMA advance the future of marketing in Asia Pacific through mobile.
Elected by MMA’s APAC membership, the newly appointed board members will serve a two-year term, beginning immediately. The new board members include:
“MMA’s commitment to leading the mobile industry and driving our charter is reflected in the appointment of some of the most influential marketing leaders in APAC to our board,” said David Porter, Chairman of the MMA APAC Board of Directors, and Unilever’s Vice President of Global Media for Asia, Africa, Middle East, Turkey & Russia. “The importance of mobile in marketing strategies strategy is now indisputable, and the outstanding composition of the Board is testament to the power mobile has in building business capabilities for brands across the region. We have a busy agenda and I look forward to working with such a distinguished group.”
In addition to the new appointments, following members had their term renewed:
Current members of the board include:
“We continue to bring together leading marketers in the region to help businesses in Asia Pacific embrace developments in mobile marketing, so that they can drive innovative marketing campaigns and deliver successful business outcomes.” said Rohit Dadwal, Managing Director, Asia Pacific, MMA. “The knowledge and expertise of the board will bolster MMA’s efforts to accelerate innovation in the industry, and build the tools and resources necessary to help MMA members navigate the evolving mobile marketing landscape.”
About the MMA
Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.
Members include: 1-800-Flowers.com, Adobe, Ahold Delhaize, Allstate, Ally Financial, American Eagle, American Express, AT&T, Bank of America, Calvin Klein, Campbell’s, Carbon, JPMorgan Chase, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Estee Lauder, Facebook, Ford, Foursquare, General Motors Company, Google, Hilton Worldwide, IBM Watson, Jumpshot, Kellogg Company, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, MillerCoors, Monster, NBCU, OpenMarket, OpenX, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, RetailMeNot, Salesforce, Samsung, Shire, SITO Mobile, Snap Inc., SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, Turner Broadcasting, Twitter, Uber, Unilever, Verizon Media Group, Verizon Connect, Vibes, Walmart, Waze, and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit www.mmaglobal.com.
For more information, please contact:
RICE CommunicationsRicha MarwahE: [email protected].comT: +65 3157 5685