SMARTIES X Best in Show Awarded to Gud and Wunderman Thompson Brasil for “Rescue Dogz” and Pizza Pizza and Media Experts for “Blazing into Late-Night” wins North America Best in Show
Spotify, Mindshare, WundermanThompson Brasil, KFC and PepsiCo Receive Industry Awards
New York – November 7, 2019 – Honoring the teams and talent who leverage the power of mobile and emerging technologies to create innovative campaigns that drive business impact, the Mobile Marketing Association (MMA) today announced the winners for the 2019 SMARTIES X and SMARTIES North America Award Programs at the annual Celebration of Talent.
Launched for the first time this year, SMARTIES X is the highest achievement across the globe honoring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and technology providers. Game changing for careers, SMARTIES X recognizes the individuals and teams who are pioneering marketing transformation and architecting the future of marketing by leveraging mobile at the heart of the relationship between brands and their consumers.
The North America Regional SMARTIES Awards Program celebrates the best of the best mobile marketing campaigns in North America and both programs are judged on strategy, creativity, execution with 40% of the score focused on results.
The winners were selected by the MMA’s independent jury comprised of renowned senior brand and agency professionals who are pioneering marketing transformation, led this year by jury president Sherrill Kaplan, Head of Marketing & Sales, Zipcar.
The campaigns that earned Best-in-Show honors are Gud and Wunderman Thompson Brasil’s “Rescue Dogz,” campaign for SMARTIES X and Pizza Pizza and Media Experts’ “Blazing into Late- Night” campaign for North America. The full list of categories and winners is included below.
“The MMA SMARTIES Awards showcases the power of mobile and emerging technologies to engage audiences and transform the way brands their customers interact,” said Sheryl Daija, Chief Strategy Officer, MMA. “The individuals and teams honored today demonstrate the innovation that drives future breakthroughs while optimizing business impact today.”
In addition to recognizing mobile creativity and effectiveness, the Smarties also revealed a number of companies who received accolades for being industry trailblazers and disruptors. The Industry Awards were handed to an impressive group of companies, including:
The MMA also celebrated a collection of industry executives who have devoted their time, energy and expertise to furthering the mission of the MMA and the industry. Those winners include:
The 2019 entries, which included campaigns from 20 countries, were first pre-screened by a Council comprised of over 100 media, marketing and technology leaders prior to judging by the independent jury.
SMARTIES X : Categories span across technology, media and marketing objectives and all campaigns have the X Factor, distinguishing these campaigns as amongst the most innovative and forward-thinking leaders in the marketing industry today
GUD and Wunderman Thompson Brasil for “Rescue Dogz”
Lead Generation / Direct Response / Conversions
Product / Services Launch
Relationship Building / CRM
Social Impact / Not For Profit
Cross Mobile Integration
Mobile Gaming, Gamification & E-Sports
Location Based Services or Targeting
Mobile Payments / Commerce
360 Degree Video
The Internet of Things
SMARTIES NORTH AMERICA: Categories span across technology, media and marketing objectives.
Pizza Pizza and Media Experts for “Blazing into Late-Night”
Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.
Members include: 1-800-Flowers.com, Adobe, Ahold Delhaize, Allstate, Ally Financial, American Eagle, American Express, AT&T, Bank of America, Calvin Klein, Campbell’s, Carbon, JPMorgan Chase, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Estee Lauder, Facebook, Ford, Foursquare, General Motors Company, Google, Hilton Worldwide, IBM Watson, Jumpshot, Kellogg Company, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, MillerCoors, Monster, NBCU, OpenMarket, OpenX, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, RetailMeNot, Salesforce, Samsung, Shire, SITO Mobile, Snap Inc., SUBWAY, Target Inc., The Coca-Cola Company, T- Mobile, Turner Broadcasting, Twitter, Uber, Unilever, Verizon Media Group, Verizon Connect, Vibes, Walmart, Waze, Yieldmo, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see www.mmaglobal.com.
Greg StuartCEOMMA Global[email protected]+1 631 702 0682