SmartiesX - Celebrate Marketing Innovation | Mobile Marketing Association

SMARTIES X Program Eligibility Period

Campaigns that are active in the marketplace between January 2018 through July 2019, are eligible for the SMARTIES X. The work and results being evaluated based on data relative to the qualifying time. Judges will evaluate success achieved during the eligibility time the judges must fall within this eligibility period.

The eligibility period for Region & Country Programs is June 2018 through July 2019.

Smarties Business Impact Index

In 2018, the MMA in partnership with WARC launched the Smarties Business Impact Index. The Index provides an insightful glimpse into who is delivering campaigns that create significant impact across the globe. Entering into the global program and multiple regions all increases your chances of winning a Smarties and makes you eligible to be ranked on the Business Index. For more information on the Business Index, please click here.

Judging Criteria

Judges will evaluate specific criteria in scoring the entry’s business impact and provide four separate scores for specific attributes of the work. Scoring will be weighted as follows:

  1. Strategy – 20%
  2. Creativity – 20%
  3. Execution – 20%
  4. Business Impact – 40%

Due to its exploratory nature, the following categories will have less weight on results than the others – that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.

  • Innovation Category
  • The Internet of Things Category
  • AR/VR Category
  • 360 Degree Video Category

Go to Categories for more information.

For more information, including eligibility, guidelines and categories, select a program in the pull down menu above.

The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success. Share your story with us by entering the MMA Smarties Awards. The award program is open to all of those involved in mobile marketing including agencies, marketers, tech providers, media, public relations, brands, advertisers, etc.

Deadline is July 15, 2019.

Enter Today

Download the Smarties 2019 Submission Kit

MMA Smarties 2018 Winners Gallery

Global Best in Show
Unilever / Lifebuoy and PHD China for

Global Best in Show
Reclame Aqui and Grey Brasil for


Join us on this year's Smarties Pre-Screening Council

The Pre-Screening Council is comprised of senior level mobile marketers. The council will judge worldwide entries and then cut them down to an elite group for final judging. The final judging, which consists of regional judging, determines the winners for each country and region. To learn more about Smarties region and country programs, please visit our website.

All pre-screening is done remotely during the month of July. There is no conflict with entering The Smarties as well; we make sure no one views their own submissions.

Pre-Screening nominations are due July 15th. A completed application form must be submitted for each candidate. Please note that you must be a MMA member to serve as a pre-screener.

Fill out the Pre-Screening Council Nomination Form.