MMA MENA Announces 2019 Smarties MENA Awards Shortlist. | MMA
December 17, 2019

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

Dubai – December 17, 2019 – Celebrating the teams and talent who are leveraging the power of mobile and emerging technologies to create innovative campaigns that drive business impact, the Mobile Marketing Association (MMA) MENA today announced the shortlist for the Smarties MENA Awards Programme.

Smarties is the highest achievement honouring and awarding outstanding innovation resulting in significant business impact for brands, agencies, media companies and technology providers. Game changing for careers, Smarties will recognise the individuals and teams who are pioneering marketing transformation and architecting the future of marketing by leveraging mobile at the heart of the relationship between brands and their consumers.

The Smarties MENA Awards Programme celebrates the best of the best mobile marketing campaigns in the MENA region which is judged on strategy, creativity, execution with 40% of the score focused on results and the shortlist represents the most interesting and innovative work pushing the boundaries of mobile marketing today.

The shortlist and the final selected winners will be honoured this year at the Smarties MENA Awards Celebration of Talent on Tuesday, February 11 at Five Palm Jumeirah, Dubai. For more information about the MMA MENA Smarties Awards, visit https://www.mmaglobal.com/smarties2019

Details to book seats and tables to our MMA MENA Smarties Awards Gala will be published soon. Email to: [email protected] to register your interest.

The Smarties 2019 MENA Awards shortlist is as below:

 

MARKETING OBJECTIVE

Brand Awareness

  • Sunwhite and Future Tech Media & Havas Media Middle East  for “Sunwhite Calrose - Rice is Life”
  • Expo2020 and InMobi & Publicis Media for “Expo2020 - We're not done yet”
  • Almarai and AdColony & Spark Foundry for “Almarai 7 Days Bake Rolls”
  • Raid and Future Tech Media &  PHD UAE for “It's Good to be Tough”
  • Chupa Chups and UM MENAT for “Chupa Chups - stretch the fun on social”
  • Mastercard Middle East Africa and Future Tech Media & Carat MENA for “Sonic Brand Launch”

Lead Generation / Direct Response / Conversions

  • RAKBANK and UM MENAT & Promoseven360  for “RAKfoodie Paints the Town Yellow”
  • Pizza Hut and Mindshare & M&C Saatchi for “Measurable Impact of TV on eCommerce Sales”
  • Etisalat and InMobi & Initiative for “Etisalat WaselGo”

Product / Services Launch

  • Chupa Chups and UM MENAT for “Chupa Chups - stretch the fun on social”
  • RAKBANK and UM MENAT & Promoseven360 for “RAKfoodie Paints the Town Yellow”
  • Etisalat and InMobi & Initiative for “Etisalat WaselGo”

Promotion

  • Pizza Hut and Mindshare & M&C Saatchi for “Measurable Impact of TV on eCommerce Sales”
  • RAKBANK and InMobi & UM MENAT for “Rak Foodie App Launch”
  • Walt Disney and Omnicom Media Group & POKKT for “Christopher Robin - The most beloved characters of all time are back"

Relationship Building / CRM

  • Careem for “Careem – Honeymoon”

 

MEDIA

Cross Media

  • Signal and Magna Global & SilverPush for “Signal – UNICEF”
  • Nissan Middle East and OMD & Silverpush for “Nissan Middle East - Cricket World Cup Live Sports SYNC.”
  • Nissan and OMD & Blis for “Nissan X Trail campaign”

Cross Mobile Integration

  • Pepsi and Future Tech Media & OMD UAE for “Pepsi UCL Mobile Game”

Mobile Website

  • Pizza Hut and Mindshare & M&C Saatchi for “Measurable Impact of TV on eCommerce Sales”

Mobile Gaming, Gamification & E-Sports

  • Pepsi and Future Tech Media & OMD UAE for “Pepsi UCL Mobile Game”
  • Walt Disney and OMD UAE & POKKT for “Christopher Robin - The most beloved characters of all time are back"
  • Walt Disney and OMD UAE & POKKT for “Ant Man & The Wasp - Interactive Video”
  • Etisalat and AdColony & Initiative for “Etisalat eLife Unlimited Mr. Bean”
  • Almarai and AdColony & Spark Foundry for “Almarai 7Days Bake Rolls”

Mobile Social

  • Chupa Chups and UM MENAT for “Chupa Chups - stretch the fun on social”
  • Sunwhite and Future Tech Media & Havas Media Middle East  for “Sunwhite Calrose - Rice is Life”
  • Telfast and Mindshare & Silverpush for “Telfast Weather Sync *Achoo* Campaign”
  • Raid and Future Tech Media &  PHD UAE for "It's Good to be Tough”
  • Mastercard Middle East Africa and Future Tech Media & Carat MENA for “Sonic Brand Launch”

Messaging

  • Huawei Iraq and Out There Media for “Huawei Y9 Prime 2019”

Mobile Video

  • Chupa Chups and UM MENAT for “Chupa Chups - stretch the fun on social”
  • Walt Disney and OMD UAE & POKKT for “Ant Man & The Wasp - Interactive Video”
  • Etisalat and AdColony & Initiative for “Etisalat eLife Unlimited Mr. Bean”
  • Almarai and AdColony & Spark Foundry for “Almarai 7Days Bake Rolls”

Location Based Services or Targeting

  • RAKBANK and MEmob for “Pay Now Moments”
  • McDonalds and Blis & Studio M for “McDonalds Food Trust, Jeddah KSA”
  • RAKBANK and InMobi & UM MENAT for “Rak Foodie App Launch”
  • Etisalat and InMobi & Initiative for “Etisalat WaselGo”

 

TECHNOLOGY

Innovation

  • Telfast and Mindshare & Silverpush for “Telfast Weather Sync *Achoo* Campaign”
  • Pizza Hut and Mindshare & M&C Saatchi for “Measurable Impact of TV on eCommerce Sales”
  • Walt Disney and OMD UAE & POKKT for “Christopher Robin - The most beloved characters of all time are back"
  • Closeup and Anghami & Magna for “Dynamic Ads (Closeup x Anghami)”

Mobile Native

  • Chupa Chups and UM MENAT for “Chupa Chups - stretch the fun on social”
  • Pizza Hut and Mindshare & M&C Saatchi for “Measurable Impact of TV on eCommerce Sales”

Programmatic

  • Telfast and Mindshare & Silverpush for “Telfast Weather Sync *Achoo* Campaign”
  • RAKBANK and UM MENAT & Promoseven360 for “RAKfoodie Paints the Town Yellow”
  • Expo2020 and InMobi & Publicis Media for “Expo2020 - We're not done yet”

Mobile Audio

  • Mastercard Middle East Africa and Future Tech Media & Carat MENA for “Sonic Brand Launch”
  • Closeup and Anghami & Magna for “Dynamic Ads (Closeup x Anghami)”