MMA Publishes an Online Rich Communications Services (RCS) Resource Center to Provide Marketers with a Single, Comprehensive Guide to RCS Messaging | MMA Global

MMA Publishes an Online Rich Communications Services (RCS) Resource Center to Provide Marketers with a Single, Comprehensive Guide to RCS Messaging

November 7, 2019

Supports the Roll-Out of Next Generation Messaging or SMS Services in Android Environments

NEW YORK (November 7, 2019) – The MMA, the global trade group led by CMOs architecting the future of marketing, today launched a Rich Communication Services (RCS) Resource Center to help brands understand the improved opportunities available in an Android environment to deepen engagement with their customers. The resource comprises relevant and up to date content including case studies and thought leadership as well as the latest global news and insights, aggregated and sourced from the companies at the forefront of the RCS space.

The Resource Center has been created to assist brands, enterprises, technology providers and any organization looking to learn and execute in this new communications channel. It aggregates the best knowledge about RCS into one place, from basic primer content to advanced future evolutions, and to aid understanding of RCS and how it can be deployed in the market today to address business and marketing needs.

The MMA’s RCS Resource Center contains a wide array of content that can both inform and enlighten anyone, from consumers to all members of mobile marketing ecosystem:

  • What is RCS - What it is, how it works, how it benefits consumers and marketers, the RCS ecosystem and the various stakeholders
  • RCS Benefits – What do marketers need to know and why do they need to act now; what is the future
  • Case Studies and Examples - Includes examples and case studies, in-market deployment and prototypes and demos of RCS
  • Market Data and Deployment Information – an ongoing status report on the roll-out of RCS around the world and in the US
  • RCS Resources – As part of building out this site, the MMA has curated a wide array of RCS resources from major players in the ecosystem
  • Latest RCS News – check in for regular updates and developments from our live news

The RCS Resource Center has been brought together by the members of the MMA’s Messaging Committee including: Ahold Delhaize, American Express OPEN, Braze, Chipotle, Ford Motor Company, Google, hims & hers, Infobip, Mobivity, Monster, Neustar, Inc., Nutrisystem, OpenMarket-North America, Sinch, Target Brands, Inc., Tata Communications, Vibes and Walmart Inc.

About the MMA:

Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech

providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers.

Members include:, Adobe, Ahold Delhaize, Allstate, Ally Financial, American Eagle, American Express, AT&T, Bank of America, Braze, Calvin Klein, Campbell’s, Carbon, JPMorgan Chase, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate Palmolive, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Estee Lauder, Facebook, Ford, Foursquare, General Motors Company, Google, Hilton Worldwide, him & hers, IBM Watson, Infobip, Jumpshot, Kellogg Company, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, MillerCoors, Mobivity, Monster, NBCU, Neustar, Inc., Nutrisystem, OpenMarket, OpenX, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, RetailMeNot, Salesforce, Samsung, Shire, Sinch, SITO Mobile, Snap Inc., SUBWAY, Target Inc., Tata Communications, The Coca-Cola Company, T- Mobile, Turner Broadcasting, Twitter, Uber, Unilever, Verizon Media Group, Verizon Connect, Vibes, Walmart, Waze, Yieldmo, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see

Media Contact

Greg Stuart
MMA Global
[email protected]
+1 631 702 0682