Outcome-Based Marketing v2.0: Marketer Implementation Playbook | MMA Global
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Outcome-Based Marketing v2.0: Marketer Implementation Playbook

Outcome-Based Marketing v2.0: Marketer Implementation Playbook

Members Only
Release Date: 
August, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines, Research

This implementation playbook contains step-by-step instructions for marketers to implement Outcome-Based Marketing v2.0 (OBM2) at their organization. This playbook is exclusive to MMA Members. Please reach out to [email protected] to learn more about membership.

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