Modern Marketers Guide to Connected Consumer Journeys | MMA

This is a first of its kind industry report/playbook that deep dives into how consumer behaviour is changing across the eCommerce value chain, the report throws light on the critical aspects as below in greater detail:

  1. Market landscape
  2. Pre-purchase Trends & Insights
  3. Channel Choice
  4. Consumer Purchase Patterns
  5. Rise of Vernacular, Voice & Video

Expected Learnings

  • Understand the shift in consumer behaviour
  • Identify new challenges that organizations face due to these changes
  • Learn about solutions and best practices to address these challenges