MMA India, a part of MMA Global, which is the world’s leading not-for-profit marketing trade body, along with GroupM unveiled its Annual Report - Modern Marketing Reckoner 2022: Building Winning Marketing Organisations. The report is a ready reckoner to enable marketers to build winning marketing organisations. It is inspired by the MMA Global report which finds that the differential in sales growth performance for firms with low and high marketing capability fit is 3X or three times. It further states that a 1% improvement in marketing capability fit for firms is associated with a 2.5% increase in sales growth recommending a structured methodology and framework that enable organisations to match capability fit to drive growth and performance.
The MMA India report showcases ways to improve capability fit and brings forth an ecosystem POV to share key insights and expertise on building winning marketing organisations. A must download toolkit to build winning marketing organisations.
The Modern Marketing Reckoner 2022 offers a playbook for the modern marketer across various pillars spanning brand, consumer, data, technology, and organisational culture. It is a combination of extremely insightful viewpoints of more than 50 marketing leaders from diverse modern marketing organisations. It showcases the modern marketing capability map which is a combination of customer value and organisation value and is a comprehensive guide that focuses on discovering growth, building platforms, leveraging assets, enhancing data creation, and management, increasing personalisation, augmenting value, and building purpose and communities among many others.
Key Highlights from the report:
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