advertising | MMA Global


Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

December, 2021
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Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
June, 2021
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5 Ways Publishers Can Use Location Data

Note: This article, authored by Antonio Tomarchio, Cuebiq CEO & Founder, was published on Adotas in November 2016. Most publishers understand the promise of location data, yet many have struggled with the question of how to apply and monetize such data in their own businesses.
Future of Ad Sales

Four Ways to Capitalize on the Future of Ad Sales

It's a digital world out there, and ad sales are many companies' bread and butter. The emergence of hoards of data, ad tech that many industries can barely keep up with, and a plethora of ever-changing best practices can make the future seem very daunting indeed.

This white paper will help ramp up your ad sales by: