media

OTT Media Buying Strategy Guide

Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.

Released:

June, 2021

Education Section:

Guidelines

Region:

Global

Keywords:

advertising, media

5 Paywall Questions You've Been Scared to Ask: Answered

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View Quaero's new SlideShare: 5 Paywall Questions You've Been Scared to Ask

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AdVantage™ drives improved audience segmentation and increased digital ad revenue

Submitted by Hannah Weyland on Tue, 09/22/2015 - 10:40

Member Submitted Content

Member Submitted:

Submitter's Company:

Quaero

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company: