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ad sales

Quaero's AdVantage™ case study

AdVantage™ drives improved audience segmentation and increased digital ad revenue

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company:

  • Monetized undersold ad segments
  • Demonstrated new opportunities for advertisers
  • Saw a 250% increase in ad sales ROI
  • Saw incremental growth in revenue of $30 million

Click here for the case study.

media
entertainment
ad sales
revenue
audience tracking
audience recognition
Advertisers
media
entertainment
ad sales
revenue
audience tracking
audience recognition
Advertisers
Future of Ad Sales

Four Ways to Capitalize on the Future of Ad Sales

August 26, 2015

It's a digital world out there, and ad sales are many companies' bread and butter. The emergence of hoards of data, ad tech that many industries can barely keep up with, and a plethora of ever-changing best practices can make the future seem very daunting indeed.

This white paper will help ramp up your ad sales by: