Webinar: Boosting Advertising Effectiveness Using AI-Driven Personalization

AI is everywhere, but MMA actually has the data and insight to effectively apply AI in a privacy safe way (using contextual data) to get an increase in digital of +100% to nearly +300%.

Join us for an exclusive look at the first findings from this research.

Thursday, June 29, 2023 - 11:00am to 12:00pm EDT

This groundbreaking research shows how applying AI to creative can deliver radical gains in advertising performance. Learn how the MMA’s Consortium for AI Personalization (CAP) guides how AI can be used on creative personalization, using only limited data, to deliver higher conversion than rules-based dynamic creative optimization. We will explore how these learnings can be scaled for real-world use, and how we might also use identity to further augment performance.