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State of Generative AI in Marketing
How will gen AI impact marketing processes and drive impact in the next 12 months? Should I be a first mover or fast follower?
State of AI in Digital transformation - MMA's CDO Benchmarking Study
Key findings of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
A reflection of collective wisdom from our Chief Digital Officers Insight Collective (CINC), this report traces the contours of the AI landscape as seen by those at the helm of digital transformation, the Chief Digital Officers (CDOs).
Advertising and the Present Moment
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Brandonomics: The Science Behind Brand-Driven Financial Growth
Does brand lift translate into business outcomes and how sustainable is it?
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Brandonomics: The Science Behind Brand-Driven Financial Growth
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Brandonomics: The Science Behind Brand-Driven Financial Growth
Brandonomics: The Science Behind Brand-Driven Financial Growth
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Brand as Performance Research Initiative
How Brands Can Make Smarter Decisions in Mobile Marketing
The Persuadables: How Advertisers Can Use the Principles of Recency and Spend Level to Significantly Improve ROAS
More in this series:
November 15, 2023
Revolution Series: Revolutionizing Advertising (CAP - Consortium for AI Personalization)
February 7, 2024
Moveable Middles Growth Framework: Reach is Dead, Long Live the Moveable Middle
February 21, 2024
Brandonomics: The Science Behind Brand-Driven Financial Growth (Part 2)
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