Webinar: Brand as Performance (BaP) Initial Findings Report | MMA Global

Brandnomics: The Science Behind Brand-Driven Financial Growth

Join us for Brandnomics: The Science Behind Brand-Driven Financial Growth

Thursday, March 28, 2024 - 11:00am to 12:00pm EDT

The challenge of balancing between brand and performance is probably as old as marketing itself. While many marketers realize that both are essential for a successful marketing strategy, they usually find it challenging to align internally behind a common approach and common understanding of how these two marketing approaches drive growth. We will explore these approaches and highlight specific case studies, including results that show how brand favorables activate at a 6x rate versus non-favorables.
Chief Marketing and Public Relations Officer
Ally Financial
Media Director
Kroger
MMA MTA Expert & President
Rubinson Partners, Inc.
SVP – Head of Industry Research
MMA

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