Kevin is the leader of digital marketing strategy and innovation at the top digital financial services company, Ally, bringing forward thinking to solve complex marketing challenges now and for the future as the advertising landscape evolves. With over 25 years of experience, he is well versed in data, adtech/martech, and organizational structure with an eye on creativity. Kevin is currently responsible for building complete in-house digital marketing capabilities focused on Programmatic/CTV Strategy & Activation, Social Activation, Advanced Analytics, and Audience Personalization. He is also leading innovation efforts around GenAI for marketing.