Agenda

Tuesday, August 30, 2022

16:30 – 16:40

Welcoming Remarks

Mark Wächter

MMA Germany Chair

MMA Germany

Stefanie Tannrath

CEO

Universal McCann Germany

16:40 – 17:05

Google Session

Key innovations fueling digital transformation

Hear about the latest innovations around AI / machine learning, AR and sustainability and learn how new technologies will change digital marketing.

Dominik Wöber

Head of Conversion & App Solutions, Central Europe

Google

17:05 – 17:30

Meta Session

The Metaverse. Future of the internet.

What is the Metaverse? What marketing opportunities does the metaverse offer today, and tomorrow? Explore the new and future opportunities for telling more immersive stories and creating more meaningful connections with people.

Peer Woerpel

Creative Agency Partner

17:30 – 17:55

Snap Inc. Session

The Future is immersive

Snapchat will share the latest updates and will talk about how Augmented Reality is shaping the future.
Hannah will also share some examples on how brands can future-proof their business with Augmented Reality.