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Our annual study shows that marketers in 2024 are more optimistic, but prioritize measurable outcomes over expanding media budgets and reach.
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Mon, 07/08/2024 - 17:49
MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index
Tue, 05/21/2024 - 11:02
MMA Global Announces Appointment of Melis Ertem as CEO of MMA MEA
Mon, 03/25/2024 - 12:08
Giovanni Romero Joins MMA Global as CEO of EMEA to Drive Marketing Innovation and Company Growth Strategies
Tue, 03/05/2024 - 01:00
MMA Global Announces Appointment of Rohit Dadwal as CEO of MMA Asia Pacific and Global Head of Smarties Worldwide
Thu, 11/30/2023 - 15:59
MMA GERMANY Announces Winners Of The 2023 SMARTIES Germany Awards
Thu, 11/30/2023 - 15:59
Winners of MMA EMEA Smarties 2023 Announced, with Havas Play, Havas Media Network, and Unilever Turkiye big winners on the night.
Fri, 04/28/2023 - 10:33
MMA Global Asia Pacific Welcomes Entries for 2023 SMARTIES™ Awards, Expands to The Philippines & Thailand
Wed, 04/19/2023 - 08:57
La Société Protectrice des Animaux (SPA), Havas Play, Subway, Dentsu and Carat Win 2022 MMA SMARTIES Best In Show Awards
Thu, 02/23/2023 - 09:46
MMA Global announces 2022 SMARTIES APAC winners
Wed, 02/08/2023 - 08:43
ArabyAds continues with strategic global expansion plans in 2023, opens a new tech hub in Riyadh, Kingdom of Saudi Arabia to accelerate growth
Tue, 11/22/2022 - 07:11
MMA Global, Under the Leadership of Industry Leader Amit Shah as Board Chair, Grows North America Board with 18 Industry Leaders as New Board Members
Tue, 11/22/2022 - 07:08
MMA Global Names AT&T Chief Marketing & Growth Officer Kellyn Kenny as Board Chair, and Welcomes 17 Marketing Industry Leaders as New Board Members
Mon, 07/18/2022 - 06:00
For the First Time, Majority of Marketers Are Using Multi-Touch Attribution for Marketing Analytics
Thu, 04/28/2022 - 06:00
New Research Report Points Out Marketers Don’t Agree on How to Achieve Growth; New Series Aims to Help
Wed, 12/08/2021 - 21:45
MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability
Fri, 12/03/2021 - 08:17
Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)
Thu, 11/18/2021 - 16:53
MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries
Tue, 11/16/2021 - 06:45
MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation Among a Broad Range of Brands
Thu, 11/11/2021 - 11:50
Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards
Fri, 11/05/2021 - 09:45
MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues Record Growth, Welcomes 12 New Board Members and 150 New Members in 2021
Wed, 10/13/2021 - 12:01
MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data
Wed, 10/06/2021 - 06:47
Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer
Wed, 09/29/2021 - 17:27
MMA Announces 2021 SMARTIES X and North America Shortlist
Thu, 07/15/2021 - 08:00
MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit
Wed, 06/30/2021 - 09:03
MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk
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