Latest MMA News

Mon, 06/16/2014 - 17:34

Urban Airship and the Mobile Marketing Association Showcase Beacon-Triggered App Engagement in Cannes Lions Festival App

Thu, 06/12/2014 - 18:37

MMA Reveals a Creative Framework for Breakthrough Mobile Marketing Campaigns

Wed, 05/21/2014 - 19:09

Mobile Marketing Association Launches First-Ever Mobile Marketing Case Study Hub

Mon, 05/05/2014 - 22:36

Mobile Marketing Association Elects John Costello, President of Global Marketing and Innovation, Dunkin’ Brands, as Chair of Global Board of Directors with MMA Relaunch

Thu, 04/24/2014 - 10:14

The MMA Announces Results of The First Ever Mobile Video Benchmark Study

Wed, 01/22/2014 - 13:03

MMA Appoints Chris Babayode as Managing Director for EMEA Region

Mon, 10/14/2013 - 09:00

Ten Executives to Join the MMA North America Board of Directors

Mon, 10/14/2013 - 08:00

The Mobile Marketing Association Announces LATAM Board of Directors

Mon, 10/14/2013 - 07:00

MMA Announces Newly-Elected Board of Directors for Asia Pacific

Mon, 10/14/2013 - 04:00

MMA EMEA Announces New Board of Directors

Wed, 09/25/2013 - 21:00

MMA Announces the 2013 Smarties™ Global Award Winners

Wed, 09/25/2013 - 07:30

MMA Introduces Location Terminology Guide

Tue, 09/24/2013 - 07:30

Mobile and Data Capabilities Are Top Priorities for Marketers, According to Neustar - MMA Survey

Tue, 09/03/2013 - 07:08

Mobile Marketing Academy brings intensive mobile training to Asia-Pacific marketers

Wed, 06/12/2013 - 17:43

Every Moment is Mobile: The MMA Mobile Circus Returns to the Cannes Lions International Festival of Creativity

Thu, 06/06/2013 - 09:00

MMA Unveils Categories and Criteria For The Smarties™ To Award The Best and Brightest In Mobile Advertising and Marketing

Thu, 04/11/2013 - 08:00

IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry Fragmentation and Empower Creatives

Wed, 04/03/2013 - 09:00

MMA Releases the Winter 2012 Edition of the International Journal of Mobile Marketing

Wed, 03/06/2013 - 13:07

IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” for Public Comment

Tue, 02/19/2013 - 09:00

MMA Announces New Appointments to the Global Board of Directors

Wed, 01/30/2013 - 09:56

MMA Authors Mobile Couponing Primer and Establishes Structure for Engagement

Fri, 01/25/2013 - 10:06

MMA and IAB Release ‘Mobile Phone Creative Guidelines’ For Public Comment

Tue, 01/15/2013 - 11:30

MMA Assembles a Coalition of Global Brand Leaders to Form the Executive Marketer Advisory Board

Tue, 12/11/2012 - 15:18

MMA Releases “U.S. Consumer Best Practices for Messaging” 7.0

Fri, 11/30/2012 - 10:28

FCC Issues Ruling on SoundBite Petition: Confirmatory Opt-Out Messages Are Not In Violation of TCPA

Tue, 11/20/2012 - 13:14

Sybase 365 & MMA Survey Finds 87% of Consumers Will Use A Mobile Device To Help Make Holiday Purchases

Mon, 11/19/2012 - 12:07

Updated Mobile Web Advertising Measurement Guidelines Released For Public Comment By IAB, MMA & MRC

Fri, 10/26/2012 - 13:06

ePrize Elevates to MMA North America Premier Member

Tue, 10/16/2012 - 13:37

MMA Members Form Committee to Focus On Mobile Video Advertising Guidance and Standards

Mon, 10/15/2012 - 13:14

MMA Announces 2012 Global Board Executive Committee

Thu, 10/04/2012 - 14:38

MMA’s SM2 a Launch Pad for Mondēlez International’s “Mobile Futures”

Thu, 10/04/2012 - 14:16

Sound Bites from SM2: Mobile Brings Marketers and Consumers Closer

Thu, 10/04/2012 - 13:55

Sound Bites from SM2: Marketers Place Their Bets and Dollars in Mobile

Thu, 10/04/2012 - 02:03

MMA Announces the Smarties™ Award Winners

Mon, 10/01/2012 - 12:34

Macys.com and Home Depot join MMA’s North America Board of Directors

Tue, 09/25/2012 - 11:03

SNL Legend Colin Quinn to Host MMA’s Global Smarties™ Awards

Mon, 09/24/2012 - 11:21

MMA Establishes “Mobile Rich Media Reporting Metrics Definitions”

Fri, 09/21/2012 - 17:44

Winners for The First Smarties™ India 2012 Awards

Fri, 09/21/2012 - 17:05

MMA Releases Primer on Mobile Analytics

Fri, 09/21/2012 - 16:58

MMA Releases the Summer 2012 Edition of the International Journal of Mobile Marketing

Fri, 09/07/2012 - 12:45

MMA Announces Short List for The Smarties™

Wed, 08/29/2012 - 14:47

MMA Launches Mobile Study “MXS”

Mon, 08/06/2012 - 17:53

Kraft, RIM Contribute Articles to the MMA International Journal of Mobile Marketing Canada Edition

Fri, 07/20/2012 - 12:35

Eric Weisberg Named First Jury Chair for MMA's ‘The Smarties™’ Awards

Mon, 07/16/2012 - 11:13

MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

Thu, 06/14/2012 - 17:47

MMA Announces New North America Board of Directors

Thu, 06/14/2012 - 13:00

MMA Announces New EMEA Board of Directors & Chairperson

Wed, 06/06/2012 - 21:40

MMA Announces New Global Board of Directors

Wed, 05/16/2012 - 15:28

Mobile Marketing Association (MMA) Launches MMA Mexico

Tue, 05/15/2012 - 14:29

Google, with MMA, Re-Launches 'Our Mobile Planet'; Global Mobile Data Resource

Mon, 05/14/2012 - 16:33

The MMA Mobile Circus Comes To Town at the 59th Cannes Lions International Festival of Creativity

Wed, 05/09/2012 - 16:04

The MMA Announces Expanded Award Categories For The Smarties™ To Reflect How Marketers Employ The Power Of Mobile To Meet Marketing Objectives

Thu, 04/19/2012 - 15:54

MMA Publishes Whitepaper, ‘Mobile Messaging in North America: A Fresh Look at Current Options for Marketers’

Mon, 04/09/2012 - 16:18

Google’s Neal Mohan Joins The Mobile Marketing Association Global Board Of Directors

Tue, 03/27/2012 - 16:43

Pontiflex Launches Self-Serve Mobile Signup Ad Platform

Fri, 03/16/2012 - 15:27

Tom Wheeler Named Keynote Speaker for Mobile Marketing Association Forum New York, June 11-13, 2012

Tue, 03/13/2012 - 06:52

Netbiscuits Launches "Tactile" HTML5 Framework to Enable Next Generation Web Apps Across All Smartphones & Tablets

Thu, 02/09/2012 - 09:00

The Mobile Marketing Association Makes it Easier to Buy and Sell Mobile Ads for Smartphone and Tablet

Thu, 02/02/2012 - 10:00

MMA Publishes Winter Issue of The International Journal of Mobile Marketing

Mon, 01/30/2012 - 13:54

Mobile Marketing Summits to Launch at Com World Series

Tue, 01/24/2012 - 22:44

Mobile Marketing Association Releases Final Privacy Policy Guidelines for Mobile Apps

Tue, 01/17/2012 - 05:57

Mainstream mCommerce Adoption will be driven by Women and Mature Users – BuzzCity Survey

Thu, 01/12/2012 - 17:47

Poynt Expands Features in the United Kingdom to Include Petrol Prices Powered by WhatGas.com

Fri, 12/16/2011 - 15:54

Curt Hecht, Tobin Ireland and Joe Kennedy Elected to the Mobile Marketing Association Global Board of Directors

Wed, 12/14/2011 - 09:30

Mobile Marketing Association Makes it Easier to Buy Mobile Ads on Smartphone and Tablet

Tue, 12/06/2011 - 09:30

Mobile Marketing Association Announces Changes to Board of Directors

Tue, 11/29/2011 - 08:00

Real Madrid Joins the Mobile Marketing Association

Fri, 11/18/2011 - 01:30

2011 MMA Global and Regional Mobile Awards Winners Announced

Thu, 11/17/2011 - 09:30

Mobile Marketing Association White Paper Unlocks the Potential of Marketing with Mobile Barcodes

Thu, 11/10/2011 - 00:31

Poynt Local Search and Advertising Platform Surpasses 11 Million Users & 2.1 Billion Interactions Globally

Tue, 11/08/2011 - 22:28

Comedian Elon Gold to Entertain at MMA Global Mobile Marketing Awards Gala

Tue, 11/08/2011 - 22:25

Learn From the Industry's Leaders and Innovators at MMA Forum Los Angeles Workshops

Tue, 11/08/2011 - 22:22

62% of Consumers are Poised to Make Purchases with their Mobile Devices this Holiday Season, According to Survey from Sybase 365

Tue, 11/01/2011 - 10:00

Gene Simmons and Ortsbo.com's David Lucatch Named Keynote Speakers for MMA Forum Los Angeles, November 17th, 2011

Mon, 10/31/2011 - 13:16

MMA ANNOUNCES GLOBAL MOBILE MARKETING AWARD FINALISTS

Wed, 10/19/2011 - 13:38

MMA GLOBAL AWARDS TO BE JUDGED BY AN ESTEEMED JURY OF SENIOR BRAND MARKETERS AND ADVERTISING EXECUTIVES

Wed, 10/19/2011 - 13:28

SPEAKERS AND BRANDS ANNOUNCED FOR MOBILE MARKETING ASSOCIATION LOS ANGELES FORUM, NOVEMBER 16TH AND 17TH, 2011

Mon, 10/17/2011 - 16:36

MOBILE MARKETING ASSOCIATION RELEASES NEW PRIVACY POLICY GUIDELINES FOR MOBILE APPS FOR PUBLIC COMMENT

Thu, 10/13/2011 - 23:03

MOBILE MARKETING ASSOCIATION HELPS MARKETERS LEVERAGE LOCATION BASED MARKETING ON MOBILE DEVICES

Thu, 10/13/2011 - 23:01

MAYOR ANTONIO R. VILLARAIGOSA TO SPEAK AT MOBILE MARKETING ASSOCIATION LOS ANGELES FORUM, NOVEMBER 17TH, 2011

Tue, 10/11/2011 - 02:17

GOOGLE LAUNCHES OUR MOBILE PLANET AT MMA FORUM LONDON

Thu, 10/06/2011 - 11:53

STATEMENT OF MOBILE MARKETING ASSOCIATION CEO GREG STUART ON THE PASSING OF STEVE JOBS

Wed, 10/05/2011 - 13:27

MOBILE MARKETING ASSOCIATION ANNOUNCES A NEW FLAGSHIP EVENT FOCUSED ON MOBILE MARKETING FOR ADVERTISING WEEK 2012

Wed, 10/05/2011 - 06:08

MMA ANNOUNCES FIRST FULLY CERTIFIED MOBILE MARKETER AGENCY IN EUROPE

Wed, 10/05/2011 - 04:59

GOOGLE LAUNCHES MOBILE CONSUMER DATA RESOURCE AT MMA FORUM

Tue, 10/04/2011 - 09:00

MMA FORUM LATAM TO DISCUSS WAYS OF BUILDING BRANDS AND ENGAGING CONSUMERS THROUGH MOBILE MARKETING

Mon, 10/03/2011 - 10:00

MMA PUBLISHES PERMISSION MARKETING WHITE PAPER

Thu, 09/29/2011 - 16:00

MOTOROLA MOBILITY'S BILL OGLE TO DELIVER CMO COUNCIL KEYNOTE AT MMA FORUM LONDON

Wed, 09/28/2011 - 16:19

RSA GROUP CMO PETER MARKEY TO KEYNOTE MMA FORUM LONDON

Mon, 09/26/2011 - 08:00

MOBILE MARKETING ASSOCIATION WEBINAR EXPLORES MOBILE LOCAL SEARCH

Fri, 09/23/2011 - 08:00

MOBILE MARKETING ASSOCIATION WEBINAR FOCUSES ON STATE OF THE MOBILE MARKETING INDUSTRY

Mon, 09/19/2011 - 08:00

MOBILE MARKETING ASSOCIATION WEBINAR FOCUSES ON PRIVACY FUNDAMENTALS FOR MOBILE

Thu, 09/08/2011 - 23:22

mobileSQUARED AND MMA JOIN FORCES FOR EUROPE'S ONLY PERMISSION-BASED MARKETING EVENT

Fri, 09/02/2011 - 19:03

MOBILE MARKETING ASSOCIATION ANNOUNCES CO-CHAIRS TO DRIVE CHINA LOCAL COUNCIL

Tue, 08/30/2011 - 11:53

Consumers Take Centre Stage At The MMA Forum London

Tue, 08/30/2011 - 11:32

CONSUMERS TAKE CENTRE STAGE AT THE MMA FORUM LONDON

Wed, 08/24/2011 - 10:13

MMA Launches 2011 MMA Forum London

Mon, 08/15/2011 - 16:30

MMA LAUNCHES 2011 MMA FORUM LONDON

Mon, 08/08/2011 - 20:12

MARCIO CHAER APPOINTED NEW MANAGING DIRECTOR FOR MMA LATAM

Thu, 08/04/2011 - 17:44

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