Skip to main content
MMA Global
Member Login
Contact Us
Toggle navigation
About
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
Member Center
Member Login
Am I a Member?
Member Directory
Submit Content
MMA Logos
Member Knowledge Center
Renew
Categories & Dues
Events
Featured Events
POSSIBLE - Embrace the Impossible
April 28-30, 2025 | Miami Beach, Florida
MMA CMO & CEO Summit 2025
July 20-22, 2025 | Santa Barbara, California
POSSIBLE
CMO & CEO Summit
The Great CDO Debates
Marketing Growth Debate
AI for Marketers Training
Data Journey Series
DATT Unplugged
MATT Unplugged Virtual
CMO Must-Attend Events
Identifier Solutions Debate
Events Archive
Webinars
Smarties
SMARTIES™ Global Awards Programs
Global:
SMARTIES X Global
Regional:
North America
APAC
Europe
Middle East & Africa
Country:
India
Indonesia
Vietnam
China
Thailand
Philippines
DACH
MENA
KSA
Sub-Saharan Africa
South Africa
Türkiye
Brazil
Hispanic LATAM
Awards Programs
Business Impact Index
Case Studies & Research
Global Task Force
Education
AI for Marketers Training
MMA Think Tanks
Guidelines
Benchmark Studies
Best Practices
Member Knowledge Center
Research & Insights
Featured Research
Consortium for AI Personalization (CAP)
Boosting Advertising Effectiveness Using AI-Driven Personalization
Download The State of Creative Process in Marketing
Conducted in partnership with Canva, MMA Global's first benchmark study on the state of creative process provides a guide for marketers looking to refine their approaches and drive increased value with their creative efforts.
Advertising and the Present Moment
State of Attribution Marketer Benchmark Report
Marketer Benchmark Study on Growth
Attribution is Hard: Is MTA Worth the Effort?
Mobile Cognition Research
Marketing Attribution Think Tank
Member Knowledge Center
Think Tanks
ALC - AI Leadership Coalition
MATT - Marketing Attribution
MOSTT - Marketing Organization
DATT - Data in Marketing
Join MMA
Membership Application
Am I a Member?
Member Directory
Categories & Dues
Member Testimonials
Media Center
Who We Are
Board of Directors
Our Executive Team
Media Center
Our Members
Marketers Future Collective
Member Testimonials
MMA Regional & Local
FAQs
Contact us
About
Media Center
Latest MMA News
About
Media Center
Latest MMA News
Latest MMA News
Tue, 12/17/2019 - 05:44
MMA MENA Announces 2019 Smarties MENA Awards Shortlist.
Tue, 11/19/2019 - 00:48
Industry Marketing Leaders from Ford, L’Oreal, Carbon, Northwestern Mutual, Monster, Petco, SmileDirectClub, Spotify, Teads and UM-Universal McCann Appointed to the MMA North America Board of Directors
Thu, 11/07/2019 - 16:40
Mindshare China is the Big Winner of 11 Awards at the MMA 2019 Smarties X and North America Awards Honoring Effective Mobile Marketing Campaigns
Thu, 11/07/2019 - 15:17
MMA Publishes an Online Rich Communications Services (RCS) Resource Center to Provide Marketers with a Single, Comprehensive Guide to RCS Messaging
Wed, 10/23/2019 - 12:11
Llega a la Argentina el MMA Innovate, una cumbre exclusiva para altos mandos del marketing
Fri, 10/18/2019 - 08:00
MMA Publishes First-Ever Multi-Touch Attribution Journey Map to Help Marketers Accelerate Successful Adoption of Marketing Measurement Model of the Future
Tue, 10/15/2019 - 08:53
MMA Adds Leading Marketers to Asia Pacific Board of Directors
Tue, 10/01/2019 - 00:57
MMA Appoints New Marketing Leaders to Global Board of Directors, Solidifying Worldwide Role in Driving the Future of Marketing
Mon, 09/30/2019 - 00:40
MMA Unveils 2019 SMARTIES® X AND SMARTIES® North America Shortlist
Thu, 08/15/2019 - 12:23
Conseguir atención en la era de la multipantalla
Thu, 08/15/2019 - 12:22
Gaming y Publicidad: El nuevo Playbook de la Mobile Marketing Association
Thu, 08/15/2019 - 12:21
El MMA Impact Forum anticipó lo que viene en el mundo del marketing
Mon, 08/05/2019 - 00:00
Laura Rapino, nueva presidenta de la Mobile Marketing Association
Tue, 05/07/2019 - 12:45
Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era
Wed, 05/01/2019 - 09:54
MMA SA announces 14 new board members and strategic partners
Wed, 05/01/2019 - 09:07
MMA SA announces 2019 board
Wed, 03/06/2019 - 14:00
Mobile Marketing Association Reveals Brands Need a “First Second Strategy”
Tue, 03/05/2019 - 10:30
Mobile Marketing Association Reveals the Full Global and North America Rankings for the SMARTIES™ Business Impact Index
Wed, 02/20/2019 - 11:38
Mobile Marketing Association Reveals Shortlists for the Global and North America SMARTIES™ Business Impact Index
Fri, 12/21/2018 - 14:56
MMA Launches the Future of Mobile Fraud Council to help Marketers Stay Ahead of Fraudulent Practices
Fri, 12/21/2018 - 01:00
Lucila Costantini, de Johnson & Johnson, asume la presidencia de la Mobile Marketing Association
Tue, 10/09/2018 - 08:13
International Speakers Join Local Leaders At MMA SA's Acceleration Forum
Mon, 10/01/2018 - 23:54
MMA 2018 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact
Mon, 10/01/2018 - 08:00
MMA Appoints Seven New Marketing Leaders to Global Board of Directors and Fourteen to the North America Board of Directors
Wed, 09/05/2018 - 16:42
Smarties EMEA Shortlist
« first
‹ previous
1
2
3
4
5
6
7
8
9
…
next ›
last »