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Latest MMA News
Thu, 07/26/2018 - 20:29
Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
Thu, 05/03/2018 - 10:41
MMA Launches SAVE, a Marketer Led Brand Safety Council to Ensure Safeguards for Brands in all Marketing Environments
Sun, 04/15/2018 - 20:06
MMA SMARTIES Business Impact Index for EMEA is launched
Tue, 04/10/2018 - 12:09
Mobile Marketing Association Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Enabling Technology Providers Driving the Most Impact Through Mobile on the SMARTIES™ Business Impact Index.
Wed, 03/28/2018 - 18:58
Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index
Mon, 10/30/2017 - 10:08
Mindshare and Diageo win big at the Mobile Marketing Association SMARTIES™ India awards 2017
Thu, 10/05/2017 - 12:27
MMA announces new appointments to Asia Pacific Board of Directors
Wed, 09/27/2017 - 15:18
Industry Leaders from Allstate Insurance Co., American Eagle, AT&T Services, CVS, NBCUniversal, Inc., RetailMeNot, Toys ‘R Us and Twitter Appointed to the MMA North American Board
Wed, 09/27/2017 - 14:49
MMA Appoints Seven New Business Leaders to the Global Board of Directors
Tue, 09/26/2017 - 08:04
Mobile Marketing Association Releases Data Tools to Support Effective Multi-touch Attribution (MTA)
Mon, 09/25/2017 - 16:49
MMA 2017 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact
Mon, 09/25/2017 - 08:00
Mobile Marketing Association Launches New Think Tank to Redefine the Modern Marketing Organization Structure
Thu, 08/24/2017 - 02:45
UK: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.
Thu, 08/24/2017 - 02:45
EMEA: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.
Wed, 08/16/2017 - 09:42
MMA Unveils 2017 Global Smarties Shortlist as well as Shortlist for Newly Launched North America Regional Smarties
Mon, 08/14/2017 - 02:02
MMA Announces Powerhouse 2017 Global and North America Smarties Awards Jury
Fri, 07/21/2017 - 14:31
Mobile Marketing Association Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman
Thu, 06/29/2017 - 09:00
Mobile Marketing Association Shifts Emphasis of Smarties Awards Program To Become First Program to Award Business Impact
Fri, 06/16/2017 - 11:43
Nicolas Rieul joins S4M as VP Strategy EMEA
Thu, 05/18/2017 - 16:47
Sol Flores de PepsiCo es la nueva Presidenta de la MMA en Argentina
Mon, 05/15/2017 - 10:01
Mobile Marketing Association's Marketing Attribution Think Tank (MATT) Convenes Top Brands to Address Walled Gardens and Data Quality & Accuracy
Tue, 05/02/2017 - 07:50
MMA Announces Mobile Marketing Leadership Forum Speakers including Executives from Budweiser, Coca Cola, Hallmark, Samsung, and Twitter
Wed, 04/05/2017 - 09:00
Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics
Thu, 03/30/2017 - 07:55
Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo for Leading Location Leadership Forum
Wed, 03/29/2017 - 15:41
MRC Issues Location Based Advertising Measurement Guidelines
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