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Latest MMA News

Thu, 07/26/2018 - 20:29

Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Thu, 05/03/2018 - 10:41

MMA Launches SAVE, a Marketer Led Brand Safety Council to Ensure Safeguards for Brands in all Marketing Environments

Sun, 04/15/2018 - 20:06

MMA SMARTIES Business Impact Index for EMEA is launched

Tue, 04/10/2018 - 12:09

Mobile Marketing Association Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Enabling Technology Providers Driving the Most Impact Through Mobile on the SMARTIES™ Business Impact Index.

Wed, 03/28/2018 - 18:58

Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index

Mon, 10/30/2017 - 10:08

Mindshare and Diageo win big at the Mobile Marketing Association SMARTIES™ India awards 2017

Thu, 10/05/2017 - 12:27

MMA announces new appointments to Asia Pacific Board of Directors

Wed, 09/27/2017 - 15:18

Industry Leaders from Allstate Insurance Co., American Eagle, AT&T Services, CVS, NBCUniversal, Inc., RetailMeNot, Toys ‘R Us and Twitter Appointed to the MMA North American Board

Wed, 09/27/2017 - 14:49

MMA Appoints Seven New Business Leaders to the Global Board of Directors

Tue, 09/26/2017 - 08:04

Mobile Marketing Association Releases Data Tools to Support Effective Multi-touch Attribution (MTA)

Mon, 09/25/2017 - 16:49

MMA 2017 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact

Mon, 09/25/2017 - 08:00

Mobile Marketing Association Launches New Think Tank to Redefine the Modern Marketing Organization Structure

Thu, 08/24/2017 - 02:45

EMEA: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.

Thu, 08/24/2017 - 02:45

UK: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.

Wed, 08/16/2017 - 09:42

MMA Unveils 2017 Global Smarties Shortlist as well as Shortlist for Newly Launched North America Regional Smarties

Mon, 08/14/2017 - 02:02

MMA Announces Powerhouse 2017 Global and North America Smarties Awards Jury

Fri, 07/21/2017 - 14:31

Mobile Marketing Association Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman

Thu, 06/29/2017 - 09:00

Mobile Marketing Association Shifts Emphasis of Smarties Awards Program To Become First Program to Award Business Impact

Fri, 06/16/2017 - 11:43

Nicolas Rieul joins S4M as VP Strategy EMEA

Thu, 05/18/2017 - 16:47

Sol Flores de PepsiCo es la nueva Presidenta de la MMA en Argentina

Mon, 05/15/2017 - 10:01

Mobile Marketing Association's Marketing Attribution Think Tank (MATT) Convenes Top Brands to Address Walled Gardens and Data Quality & Accuracy

Tue, 05/02/2017 - 07:50

MMA Announces Mobile Marketing Leadership Forum Speakers including Executives from Budweiser, Coca Cola, Hallmark, Samsung, and Twitter

Wed, 04/05/2017 - 09:00

Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics

Thu, 03/30/2017 - 07:55

Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo for Leading Location Leadership Forum

Wed, 03/29/2017 - 15:41

MRC Issues Location Based Advertising Measurement Guidelines