Latest MMA News

Mon, 04/11/2011 - 09:13

MMA PUBLISHES MOBILE COUPONING BEST PRACTICES AND GUIDELINES (APRIL 2011)

Fri, 04/08/2011 - 12:38

MOBILE MARKETING ASSOCIATION ANNOUNCES WORKSHOPS ON CONSUMER ENGAGEMENT, MOBILE DATA MONETISATION AND SOCIAL MOBILE COMMERCE

Mon, 03/28/2011 - 09:05

SECOND MMA CONSUMER INSIGHT BRIEFING SELLS OUT - New Venue Announced (MARCH 2011)

Mon, 03/21/2011 - 11:44

MMA RELEASES NEW VERSION OF U.S. CONSUMER BEST PRACTICES FOR CROSS-CARRIER MOBILE CONTENT SERVICES (MARCH 2011)

Wed, 03/16/2011 - 12:21

INMOBI JOINS THE MMA AS A GLOBAL PREMIUM MEMBER (MARCH 2011)

Fri, 03/11/2011 - 11:31

CONSUMER ENGAGEMENT TAKES CENTRE STAGE AT REGIONAL MOBILE MARKETING ASSOCIATION FORUM (MARCH 2011)

Wed, 03/02/2011 - 09:45

MILLENNIAL MEDIA BECOMES GLOBAL PREMIUM MEMBER OF THE MOBILE MARKETING ASSOCIATION (MARCH 2011)

Tue, 03/01/2011 - 15:38

IAB AND MOBILE MARKETING ASSOCIATION ESTABLISH STANDARD METHODOLOGY FOR MEASURING MOBILE WEB ADS (MARCH 2011)

Tue, 02/08/2011 - 09:26

MMA PUBLISHES EXPANDED MOBILE ADVERTISING GUIDELINES (FEBRUARY 2011)

Mon, 02/07/2011 - 09:00

TRIBUNE COMPANY JOINS MMA AS PREMIUM MEMBER

Wed, 02/02/2011 - 10:11

CTIA AND MMA CREATE JOINT TASK FORCE FOR TEXT-BASED MOBILE MARKETING PROGRAMS (FEBRUARY 2011)

Mon, 01/31/2011 - 13:59

VAST MAJORITY OF MARKETERS WILL UTILIZE MOBILE MARKETING AND INCREASE SPENDING ON MOBILE PLATFORMS (JANUARY 2011)

Wed, 01/26/2011 - 08:25

MMA ANNOUNCES FORMATION OF INTERACTIVE VOICE RESPONSE COMMITTEE (JANUARY 2011)

Mon, 01/17/2011 - 06:14

BuzzCity’s Djuzz global data identifies key devices for mobile gamers

Tue, 01/11/2011 - 12:59

MOBILE MARKETING ASSOCIATION PREPARES TO LAUNCH EAST AFRICA COUNCIL (JANUARY 2011)

Tue, 12/28/2010 - 09:38

MOBILE MARKETING ASSOCIATION OUTLINES TOP TEN MOBILE MARKETING TRENDS TO WATCH IN 2011 (DECEMBER 2010)

Tue, 12/21/2010 - 10:01

MOBILE MARKETING ASSOCIATION PUBLISHES MOBILE COUPONING BEST PRACTICES AND GUIDELINES (DECEMBER 2010)

Mon, 12/20/2010 - 10:31

MOBILE MARKETING ASSOCIATION TO BUILD MOBILE PRIVACY GUIDELINES FOR THRIVING MARKETPLACE (DECEMBER 2010)

Thu, 12/09/2010 - 19:47

Mobile Changes European Christmas Shopping Habits

Tue, 11/23/2010 - 21:34

INMOBI EXPANDS INTO AUSTRALIA WITH SENIOR APPOINTMENT (NOVEMBER 2010)

Mon, 11/22/2010 - 21:32

INDIA LEADS IN ASIAN MOBILE AD IMPRESSIONS: INMOBI (NOVEMBER 2010)

Sun, 11/21/2010 - 04:06

2010 MMA GLOBAL MOBILE MARKETING AWARD WINNERS ANNOUNCED DURING SIXTH ANNUAL AWARDS CEREMONY (NOVEMBER 2010)

Thu, 11/18/2010 - 10:26

Smartphone ‘Big Five’ dominance eroded due to rise of challenger “White Box” manufacturers

Thu, 11/18/2010 - 10:25

Smartphone ‘Big Five’ dominance eroded due to rise of challenger “White Box” manufacturers

Wed, 11/17/2010 - 08:30

MMA WELCOMES THE COCA-COLA COMPANY TO PREMIUM MEMBERSHIP TIER FOR NEXT TWO YEARS (NOVEMBER 2010)

Thu, 11/11/2010 - 07:27

Instant feedback can help call centres improve, says Rapide MD

Wed, 11/10/2010 - 09:00

MORE THAN HALF OF U.S. CONSUMERS PLAN TO USE THEIR MOBILE PHONE FOR HOLIDAY SHOPPING (NOVEMBER 2010)

Mon, 11/08/2010 - 13:21

MORE THAN ONE IN THREE U.S. CONSUMERS HAVE DOWNLOADED MOBILE APPS (NOVEMBER 2010)

Fri, 11/05/2010 - 06:34

TIGERSPIKE HELPS THE TIMES BRING SCIENCE TO LIFE ON THE EUREKA IPAD APPLICATION (NOVEMBER 2010)

Wed, 11/03/2010 - 22:31

INMOBI REGIONAL MANAGING DIRECTOR ELECTED TO MOBILE MARKETING ASSOCIATION ASIA PACIFIC BOARD OF DIRECTORS (NOVEMBER 2010)

Wed, 11/03/2010 - 12:39

JAMIE FOXX OPENING KEYNOTE AT MMA FORUM IN LOS ANGELES (NOVEMBER 2010)

Wed, 10/27/2010 - 19:13

MOBILE MARKETING ASSOCIATION ANNOUNCES 2011 ASIA PACIFIC BOARD OF DIRECTORS (OCTOBER 2010)

Wed, 10/27/2010 - 17:43

MOBILE MARKETING ASSOCIATION NAMES 2011 NORTH AMERICAN BOARD OF DIRECTORS (OCTOBER 2010)

Thu, 10/21/2010 - 22:29

ASIA POISED TO BE BREAKTHROUGH MARKET FOR MOBILE ADVERTISING (OCTOBER 2010)

Thu, 10/21/2010 - 12:49

MOBILE MARKETING ASSOCIATION PROVIDES GLOBAL RECOGNITION TO REGIONAL CAMPAIGNS (OCTOBER 2010)

Wed, 10/20/2010 - 10:39

BUZZCITY LAUNCHES IN-APP ADVERTISING CAPABILITY FOR ANDROID DEVELOPERS (OCTOBER 2010)

Thu, 10/07/2010 - 01:31

MMA EMBARKS ON EXTENSIVE INDUSTRY PARTNERSHP PROGRAMME FOR GREATER INDUSTRY COHESION AND COLLABORATION (OCTOBER 2010)

Thu, 10/07/2010 - 01:29

29% OF EUROPEAN MOBILE CONSUMERS RESPOND TO MOBILE ADVERTS THEY SEE (OCTOBER 2010)

Thu, 10/07/2010 - 01:27

MMA EXPANDS REACH TO HUNGARY, DENMARK, FINLAND, ICELAND, NORWAY AND SWEDEN (OCTOBER 2010)

Wed, 10/06/2010 - 14:11

MOBILE MARKETING ASSOCIATION ANNOUNCES 2010 GLOBAL AWARD FINALISTS (OCTOBER 2010)

Tue, 10/05/2010 - 04:00

MOBILE MARKETING ASSOCIATION APPOINTS GREG STUART AS GLOBAL PRESIDENT AND CEO (OCTOBER 2010)

Sat, 10/02/2010 - 19:40

MOVITAS PROVIDES THE MOBILE PLATFORM FOR OCEAN PROPERTIES PORTFOLIO (OCTOBER 2010)

Wed, 09/29/2010 - 10:12

Samsung partners with Netbiscuits to bring more Apps to Samsung Smart Phones

Thu, 09/23/2010 - 00:31

Quarter of European Consumers More Likely to Respond to Advertising If Offered A Mobile Response Option (September 2010)

Thu, 09/23/2010 - 00:26

EMEA MMA Forum Demonstrates Brand Leadership (August 2010)

Thu, 09/23/2010 - 00:17

28% of European Mobile Consumers plan to use the Mobile Internet Once a Week or More in Next Year (September 2010)

Thu, 09/09/2010 - 09:57

Netbiscuits Launches the World’s Most Advanced Mobile Website Creation Tool

Thu, 09/09/2010 - 08:00

One in Four U.S. Adult Consumers Plans To Access Mobile Websites Daily Next Year (September 2010)

Wed, 09/08/2010 - 11:29

Mobile Marketing Association Announces Asia’s First Mobile Marketer Certification Programme in Singapore (September 2010)

Wed, 09/08/2010 - 08:13

Sixty Percent of U.S. Adult Consumers Have Noticed Ads That Include Mobile Response as an Option (September 2010)

Thu, 09/02/2010 - 08:15

Mobile Marketing Association Announces Repositioning (September 2010)

Wed, 09/01/2010 - 11:07

Mobile Experience Lab Apresenta Cases De Sucesso Interativos a Todos Os Participantes Do MMA Forum (September 2010)

Thu, 08/19/2010 - 10:23

MMA Global Mobile Marketing Awards Deadline Extended (August 2010)

Tue, 08/17/2010 - 16:26

EMEA MMA Forum Demonstrates Brand Leadership (August 2010)

Mon, 08/16/2010 - 12:37

MMA Partners with Econsultancy’s JUMP Event to Promote Joined Up Marketing (August 2010)

Thu, 08/05/2010 - 14:05

Mobile Marketing Association LATAM Announces September MMA Forum

Thu, 08/05/2010 - 14:01

Mobile Marketing Association LATAM Anuncia Seu Forum Para Setembro

Tue, 07/27/2010 - 11:45

MMA Global Mobile Marketing Awards Deadline Approaching

Thu, 07/01/2010 - 11:13

MMA Announces Call for Nominations for Industry’s Leading Global Mobile Marketing Awards

Thu, 06/24/2010 - 00:16

18-34 Year Olds Drive European Adoption of Mobile Commerce

Tue, 06/15/2010 - 16:26

Mobile Marketing Association Appoints Marco Lopes as Managing Director for Latin America

Fri, 06/04/2010 - 11:58

New MMA Whitepaper Explores Opportunities in Oversize Ad Units

Fri, 06/04/2010 - 11:48

One Week Left Until Mobile Marketers Convene for MMA Forum NYC

Thu, 05/27/2010 - 13:40

Mobile Marketers to Convene at MMA Forum NYC for More Than 50 Speakers, Two Session Tracks and New Mobile Experience Lab

Wed, 05/26/2010 - 12:52

Mobile Marketing Association Announces Renowned Speakers At MMA Forum New York

Mon, 05/24/2010 - 20:13

Rosana Moya Eleita Como Nova Diretora Do Conselho Administrativo

Fri, 05/21/2010 - 01:57

Mobile Marketing Association Announces New North America Board Leadership

Wed, 05/19/2010 - 13:33

One in Five U.S. Adult Consumers Now Using Mobile Commerce

Tue, 05/18/2010 - 23:45

Mobile Marketing Forum New York Offers Two Pre-Event Workshops Presented By Industry Thought-Leaders

Fri, 05/14/2010 - 00:03

Mobile Marketing Association Building-Out Consumer Agency, Brand and Retailer Initiative

Mon, 04/26/2010 - 11:26

Mobile Marketing Association Releases New Version of U.S. Consumer Best Practices For Cross-Carrier Mobile Content Services

Fri, 04/23/2010 - 18:15

U.S. Consumers Significantly More Likely To Respond To Location-Based Mobile Ads Than Other Mobile Ad Types

Mon, 04/19/2010 - 00:39

MMA Forum Asia Concludes with Focus on the Consumer

Mon, 04/19/2010 - 00:32

Industry leaders discussed possibilities of more consumer centric mobile marketing campaigns

Mon, 04/19/2010 - 00:25

Haiti Earthquake Relief Sees Mobile Giving Gaining Ground in Europe

Fri, 04/16/2010 - 11:19

2010 MMA Forum New York, June 8-9

Sun, 04/11/2010 - 17:51

2nd Annual Mobile Marketing Association Forum Asia to Focus on Building Brands with Mobile

Tue, 04/06/2010 - 12:11

Text Messaging Provides U.S. Consumers with a Convenient, Secure & Immediate Way to Help Haitian Earthquake Victims & Charities

Fri, 03/26/2010 - 10:37

Mobile Marketing Association to Host Workshops on Mobile Marketing Basics, Measurements and Analytics

Tue, 03/23/2010 - 10:44

BestBuy, Polo Ralph Lauren and OMD Ignition Factory Join Mobile Marketing Association Leadership as Honorary NA Board Members

Tue, 03/23/2010 - 10:39

Mobile Marketing Association Launches Canadian Council

Tue, 03/23/2010 - 10:29

MMA Highlights Retail Mobile Marketing Growth During CTIA Wireless

Wed, 03/03/2010 - 14:30

Mobile Marketing Association Publishes Whitepaper on Marketing with Ring-Back Tones

Thu, 02/18/2010 - 20:49

Top brands and industry pioneers from around the globe to gather in Singapore for 2010 Mobile Marketing Association Forum Asia

Mon, 02/15/2010 - 10:54

Alcatel-Lucent Joins Mobile Marketing Association's Premium Membership Tier

Wed, 02/10/2010 - 09:31

Europeans Opt for Mobile Banking in Increasing Numbers

Wed, 02/03/2010 - 08:51

Mobile Marketing Association Names Lightspeed Research as Official European Research Partner

Tue, 02/02/2010 - 09:10

Mobile Marketing Association - Luth Research Survey Finds 17% of All U.S. Adults Use Mobile Banking

Mon, 02/01/2010 - 10:53

MMA Restructures to Better Address Regional Needs and Ensure Global Scalability

Wed, 01/27/2010 - 23:08

Registration Now Open for Mobile Marketing Association’s U.S. Consumer Best Practices Industry Forum

Mon, 01/18/2010 - 11:47

Mobile Marketing Association (MMA) Comments on FCC's Proposed Net Neutrality

Thu, 01/14/2010 - 21:21

Mobile Marketing Association (MMA) Comments on Mobile-Giving Efforts for Haiti Earthquake Relief

Wed, 01/13/2010 - 00:00

Asia on the rise: MMA predicts ten trends for mobile telecommunications in Asia that will dominate in 2010

Wed, 12/16/2009 - 08:55

Mobile Marketing Association Acquires AMMB in Brazil

Tue, 12/15/2009 - 15:15

Mobile Marketing Association Forecasts 2010 Trends for North America and Celebrates 2009 Accomplishments

Thu, 12/10/2009 - 04:00

Mobile Premier Awards Secure Unprecedented Mobile Marketing Association Sponsorship of Best Start Up in Marketing Category

Tue, 12/08/2009 - 10:42

Mobile Marketing Association Announces the Resignation of Mike Wehrs as CEO and President

Thu, 12/03/2009 - 22:17

Rednano Mobile uses breakthrough technology to point shoppers to best deals nearby

Mon, 11/23/2009 - 18:29

Affordability, Functionality Drive Mobile Growth in Asia

Wed, 11/18/2009 - 19:53