The association’s Global Board now features over 20 CMOs from the world’s top companies — including AT&T, Best Buy and Salesforce — to assist in its mission of confronting and resolving the most complex challenges for marketers
New York, NY, Nov 5, 2021 — MMA, the global trade group architecting the future of marketing, today announced a number of newcomers to its Global Board, including the CMOs of American Family Insurance, AT&T, Best Buy, Heineken USA, Progressive Insurance, Salesforce, The Wendy’s Company and Zillow, as well as the CRO of Firework and others.
MMA’s Global Board continues to be led by Deborah Wahl, CMO of General Motors. A complete list of both new and existing Global Board members follows.
The new appointments, which were announced by MMA CEO Greg Stuart, will serve to bolster MMA’s standing as the industry group boasting the greatest number of marketing leaders on its boards, which now include 36 CMOs.
The appointments continue MMA’s transformation as one of the most active and impactful marketing associations offering industry thought leadership via their think tanks, events, research and more.
Despite challenges to the global economy and business community related to the ongoing pandemic, MMA made significant achievements in 2021, including the robust expansion of global think tanks focused on marketing attribution, marketing org and data in marketing; the launch of its Great Marketing Identifiers Debates series; the installation of Lou Paskalis, former SVP, Customer Engagement and Media Investment at Bank of America/Merrill Lynch, as MMA President and Chief Operating Officer, as well as the addition of a Chief People Officer and other executive appointments.
“I’m not sure I have seen an organization accelerate like the MMA has over the last couple of years,” said General Motors’ Wahl. “MMA’s insights and discussions really matter, and more are coming. No other organization has the CMO insight and marketing transformation agenda the MMA does, and no other organization benefits from the buy-in of such a large and esteemed group of CMOs. The MMA’s power is in having everyone at the table — marketers and solutions, working together.”
“Word is getting out on MMA,” added CEO Stuart. “We now have so much insight for marketing transformation. MMA had its best year ever in 2020, and this year has been even better under the guidance of our new executive team and growing slate of Board members from the world’s top companies. We are just getting started.”
Building on efforts in recent years to deliver essential tools and strategies that aid marketers in improving ROI on their marketing spend, MMA made notable progress this year toward reimagining and refining the art and science of marketing.
On the marketing attribution front, under the aegis of its Marketing Attribution Think Tank (MATT), MMA completed its Great Marketing Growth Frameworks Debates series with 12 sessions, 13,000 registrations, 4,000 attendees and 1,300 replays. Its new Great Marketing Identifiers Debates, with Boston Consulting Group, has attracted 7,000 registrations to date. MMA also refreshed and re-released its key Multi-Touch Attribution (MTA) acceleration tools, including the MTA DataMap, MTA Tactical Success Guide, and MTA Provider RFI Template & Provider Scoring Tool. A whitepaper on Outcomes-Based Marketing 2.0 (OBM2) was released this year, as well as an OBM2 implementation guide for marketers. OBM2 consulting sessions were conducted with 19 member companies, while an academic paper for OBM2 was completed for submission.
Under the support of MMA’s Marketing Org Think Tank (MOSTT), partners MarCaps built on work featured late last year in The Harvard Business Review, with a Winning Marketing Org (WMO) concept based on input from 700 survey respondents, as well as a Modern Marketing Capabilities Map illustrating the core capabilities that define a modern marketing organization.
In other developments, MMA’s Data in Marketing Think Tank (DATT) was launched this year with 3 institutes, key partnerships with leading industry solution providers and $450,000 in funding. A Data Maturity CMO Benchmarking Study and Tool were released, developed in association with EY.
On the corporate side, in addition to the key executive appointments already mentioned, MMA financials this year became membership surplus positive for the first time since 2008. Rex Briggs was brought on as SME for MTA and DATT. MMA’s U.S. events strategy is being reimagined with GBEC. In addition, the association this year added approximately 110 new members in countries/regions and 40 global, accounting for nearly $1.8 million in new revenue. MMA has hosted 27 conferences with 45,000 registrations worldwide thus far in 2021, including an MMA Brazil event that attracted 7,600 attendees and an India Forum which attracted 4,000 participants.
Elected by the MMA’s global membership, each of the new Board members will serve a two-year term beginning immediately. New Global Board Members and existing Global Board Members include:
New Global Board Members:
Elicia Azali, Enterprise Chief Marketing Officer, American Family Insurance
Kellyn Kenny, Chief Marketing & Growth Officer, AT&T
Frank Crowson, Chief Marketing Officer, Best Buy
Jeff Charney, Chief Marketing Officer, Progressive Insurance
Sarah Franklin, President, Chief Marketing Officer, Salesforce
Justin Thomas-Copeland, President & Chief Executive Officer, DDB, North America
Jonnie Cahill, Chief Marketing Officer, Heineken USA
Lisa Utzschneider, CEO, Integral Ad Science
Jeff Green, Founder & Chief Executive Officer, The Trade Desk
Aimee Johnson, Chief Marketing Officer, Zillow
Carl Loredo, Chief Marketing Officer, The Wendy’s Company
Jeff Lucas, Chief Revenue Officer, Firework
Re-elected Board Members:
Janet Balis, Americas Customer & Growth Market Leader & Marketing Practice Leader, EY
Jill Baskin, Chief Marketing Officer, The Hershey Company
Lynne Biggar, EVP, Chief Marketing Officer, VISA
Rita Ferro, President, Disney Advertising Sales, The Walt Disney Company
Ayesha Gilarde, Chief Marketing Officer, Match Group
Jeremi Gorman, Chief Business Officer, Snap Inc.
Jack Philbin, Co-Founder & Chief Executive Officer, Vibes
Existing Board Members whose terms were not up for re-election:
Chair: Deborah Wahl, Global Chief Marketing Officer, General Motors
Chair Emeritus: Karin Timpone, EVP, CMO, Major League Baseball
Chair Emeritus: Luis Di Como, EVP, Global Media, Unilever PLC
Chair Emeritus: John Costello, President, Global Marketing & Innovation, formerly Dunkin’ Brands
Treasurer: Stephen McCarthy, President & Chief Executive Officer, GroundTruth
Elizabeth Herbst-Brady, VP, Head of North America Revenue & Global Client Solutions, Yahoo
Jay Jaffin, Chief Marketing & Digital Officer, Western Union
Amardeep Kahlon, VP, General Manager, US Nutrition, reckitt
Jon Kaplan, Chief Revenue Officer, Pinterest
Ann Lewnes, Chief Marketing Officer and EVP, Corporate Strategy and Development
Robert Lord, SVP, Worldwide Ecosystems, IBM
Sarah Personette, Chief Customer Officer, Twitter
Thomas Ranese, Chief Marketing Officer, Uber
Scott Rosenberg, SVP & GM Platform Business, Roku
Allan Thygesen, President, Americas & Global Partners, Google
Dara Treseder, SVP, Head of Global Marketing & Communications, Peloton
John Trimble, Chief Advertising Revenue Officer, SXM
William White, Chief Marketing Officer, Walmart
Linda Yaccarino, Chairman, Global Advertising and Client Partnerships
Angela Zepeda, Chief Marketing Officer, Hyundai Motor America
Alicia Tillman, Global Chief Marketing Officer, formerly SAP
Michael Schoen, SVP / GM, Marketing Solutions, Neustar Inc.
Rebecca Messina, Global Chief Marketing Officer, formerly Uber
Stephen McCarthy, President & Chief Executive Officer, GroundTruth
MMA Regional Representatives to Global Board:
North America: Amit Shah, President, 1-800-Flowers.com
LATAM: Alberto "Banano" Pardo, Founder & CEO, Adsmovil
LATAM: Gustavo Aguiar, Chief Marketing Officer, 99 (Didi Brazil)
EMEA: Peter Markey, CMO, Boots UK
About the MMA:
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
Members include: 1-800-Flowers.com, Adobe, Activision Blizzard, Ally Financial, AppsFlyer, AT&T, Bank of America, Campbell’s, Chipotle Mexican Grill, Chobani, Choice Hotels, Clear Channel Outdoor, Colgate Palmolive, CVS Health, Diageo, Dunkin’ Brands, eBay, E*TRADE, Ford, General Motors Company, Google, GSK, Hilton Worldwide, IBM Watson Advertising, Kargo, Kroger, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, Merkle, Meta, MillerCoors, NBCU, Neustar, Peloton, Pinterest, Roku, Salesforce, Samsung, Snap Inc., Target Inc., The Coca-Cola Company, The Walt Disney Company, T- Mobile, Twitch, Twitter, Uber, Unilever, Universal McCann, Vibes, Visa, Walmart, Waze, Yahoo! and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information see www.mmaglobal.com.