AI and privacy regulations are evolving rapidly, presenting both challenges
and opportunities for marketers. From the EU’s transformative AI Act to
clashes in the U.S. between federal deregulatory efforts and state-level
consumer protections, the legal landscape is changing daily. In this webinar,
Alec Foster will provide a comprehensive overview of these developments,
translating complex regulations into actionable strategies for modern
marketing teams.
What We’ll Cover
Global Regulatory Highlights: An overview of key AI and privacy regulations,
including the EU AI Act, U.S. state-level laws, and the UK's AI regulations.
Compliance Made Practical: Actionable steps for marketers to ensure
compliance, such as developing AI literacy training programs, auditing
AI-driven campaigns for bias, and aligning data practices with privacy laws
like GDPR and CCPA/CPRA.
Copyright and Intellectual Property in AI: Understanding ownership rights
when using AI tools, distinguishing between perceived and actual ownership,
and navigating content rights in an evolving legal environment.
Real-World Examples: Case studies of top brands that have built consumer
trust through transparent AI usage and responsible data stewardship, turning
compliance into a competitive advantage.
Future-Proofing Your Strategy: Insights into the current U.S.
administration's stance on AI and strategies to adapt AI tools and processes
to meet consumer and legal expectations.
Why Attend
Stay Ahead of Regulations: Adopt a proactive compliance framework to avoid
fines, reputational damage, and customer churn.
Drive Innovation Responsibly: Leverage AI's potential for personalization
and operational efficiency without overstepping ethical or legal boundaries.
Build Trust and Credibility: Position your brand as a responsible AI leader,
strengthening relationships with customers and stakeholders.
All webinar registrants will receive a copy of MMA Global’s upcoming guide,
“Mapping the Marketing AI Regulatory Landscape.”