Webinar: Movable Middles Growth Framework Part 2 | MMA Global

Webinar: Movable Middles Growth Framework Part 2

Join us for Moveable Middles Growth Framework: Reach is Dead, Long Live the Moveable Middle

Wednesday, February 7, 2024 - 11:00am to 12:00pm EST

In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
MMA MTA Expert & President
Rubinson Partners, Inc.

Register to Attend the Webinar